Honors Theses Open Access
 
Filters: Department: "Marketing" Format: "application/pdf" Collection: "ir_htoa"
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1 Adthing: a Student Experienceir_htoaText
2 Antecedents to Social Media Influencer Effectiventessir_htoaText
3 Career Immersion Prior to Graduation: an Analysis o the Efficacy of Student Marketing Agenciesir_htoaText
4 Changing brand perception: Changing university students' attitude toward a company and enabling a talented recruiting poolir_htoaText
5 Consumer purchasing & behavior: A consideration of the combined influence of culture & conformity on consumer decisionsir_htoaText
6 Digital Marketing in the 21st Century: the Evolution of the Department of Marketing at the University of Utahir_htoaText
7 Gendered differences in advertistingir_htoaText
8 How branding influences our willingness to pay for necessity productsir_htoaText
9 How personal characteristic influence shopping habits post covid-19ir_htoaText
10 How social media influencers affect consumer's willingness to pay and their idealized selfir_htoaText
11 The impact of social media on behaviors and attitudes toward television advertsiingir_htoaText
12 Targeting generational segmentations in advertisements through psychoraphic attributes: the coca-cola companyir_htoaText
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