1 - 25 of 3
| Creator | Title | Description | Subject | Date | ||
|---|---|---|---|---|---|---|
| 1 |
 |
Ramachandran, Vandana | Clicks to conversion: the value of product information and price incentives | This study uses clickstream data obtained from a large online durable goods retailer to examine how different types of information - product-related and price-related information provided by retailers - impact purchase-related outcomes for consumers. Using mixture-modeling techniques to analyze late... | 2010-01-01 | |
| 2 |
 |
Ramachandran, Vandana | Weekend effect in internet search advertising | This paper examines whether Internet search advertising exhibits a weekend effect, a substantial difference in the effectiveness of ad spending on weekends vs on weekdays. We employ a data set from a major hotel chain, consisting of daily spending on search ads for 13 months, across three search eng... | 2012-01-01 | |
| 3 |
 |
Ramachandran, Vandana | Searching under the influence? Explaining beer price dispersion in New York City | Abstract. We use a data set comprising 12,565 price observations of 2,130 beers sold at 462 venues in Manhattan and Brooklyn to investigate the extent of beer price dispersion across the bars of New York City. We combine these with data about bar characteristics, geographic concentration and ?touris... | 2011 |
1 - 25 of 3