1 - 25 of 2
| Creator | Title | Description | Subject | Date | ||
|---|---|---|---|---|---|---|
| 1 |
 |
Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
| 2 |
 |
Harris, Maxene | Targeting generational segmentations in advertisements through psychoraphic attributes: the coca-cola company | Millennials have become the largest segment of consumers in the United States as of 2019, surpassing the Baby Boomer generation by over half a million people. Generation Z, while not as large in size, has become a driving influence in targeted marketing segmentation because of how influential their ... | 2021 |
1 - 25 of 2