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1 Johnson, StuartConnection between price elasticity and Beta: The case of the oil industryPrice elasticity and Beta are cherished variables in Economics and Finance, respectively. Price elasticity is a measure of a percent change in the quantity of a good demanded divided by the percent change in its price. Beta is the covariance of a firm's return with respect to the market, divided by ...Price elasticity of demand; Beta (Firm); Oil industries
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