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Show -~- 'lHESHOW CONCEPT The success of the WINTER CARNIVAL is predicated in great part on the "show" aspect, aimed not simply at the area's ardent skiers but at the 2. 5 million men, women and children in the Bay Area who are its potential audience. Many of these people ski; many are potential skiers; but ALL are pot e ntial customers for a show that provides no vel and spectacular entertainment. Preliminary investigation indicates that the marginal sports shows have been those that provided only a minimum of "show", if any at all. P e ople, in g reat quantities, are what producers and backers must have and want and what exhibitors have a right to expect; and to draw people, the first WINTER CARNIVAL must offer more, r ather than less, than long-established, highly successful Eastern shows. For this reason it is planned to produce a show that will not only appeal ·co the skier but will send the non- skiing spectator home quivering with enthusiasm, for winter sports in general and for the WINTER CARNIVAL in specific. The possible attractions listed below are in the prelimih a ry and exploratory stages , and others may be suggested by a detailed examination of Winter Sports Show programs, past and present, throughout the country. Howev er, most o f the attractions listed are completely new, have national publicity possibilities and are suited to many types of local promotional work. Time would not permit inclusion of even a small f raction of the events now listed; and only further study will determine which are most Eeasible and of the greatest potential interest. The "competition" angle is a brand-new feature of Winter Sport s Shows, and will be exploited to the utmost. It add&J,mmeasurably to spectator interest. People want to ask, to find out, to read/out "Who will win?" and "Wha won?". Each performance thus has its own tense build-ups, its own "climax, " its own finals; and there can be sequential, CARNIVAL-long interest created and sustained building to "Grand Finals." This will infinitely extend sports-page and news coverage, promotional possibilities, public interest. B.r en normally non-competitive events, such as the proposed S ki Costume Carnival, can have an element of competition, involving trophies, prizes, etc. Since a great number o i' people and g r oups will be actually participating in the show, this will also add to their interest and enthusiasm, and will sustain it. SKI JUMPING Though indoor ski jumping is by no means an innovation, it is always a. crowd-pleaser; and many new types of jumping events are possible; among them : * demonstrations of old and new jumping styib es; as well as different national styles, with loudspeaker explanations of "what to look :for in watching j umping competition'', explanation of the complicated scoring s ystem, e t c. * fire, acrobatic and multiple jumping. *Indoor ski 11firsts". |
