| OCR Text |
Show USE YOUR ALPHABETICAL DIRECTORY FOR....... —_ — « Efficiency... IN EVERYDAY BUSINESS TRANSACTIONS Accurate names and titles for Changes in employment, address, etc. correspondence Complete Mailing Addresses including apartment numbers for up-dating files Accurate corporation and company names and principal officers Identifies signer of letters, statements Identifies payments on accounts with or checks same or similar names Investigations .«- SAVES TIME AND Identifies individuals, applicants, etc. Verifies employment Shows wife’s name and employment Locates references and relatives CUTS COSTS Homeowners identified Shows information about people without telephones Indicates 'double-income”’ families — Cashing Checks... PROTECTS AGAINST BAD CHECKS — Identifies the stranger Reveals possible false statements Verifies address, occupation, employment Provides information for “test” questions Cotlsdiomsix RECOVERS $$$ FROM UNPAID ACCOUNTS Traces “skips,’’ shows where now living Indicates job “skip,” now has and where employed Locates relatives of “skip” shows their address and employment Locates former business associates, friends and others who knew “skip” — Tey This... (OLD N.G.'s, DELINQUENTS AND “RETURNED AS UNCOLLECTABLE”) Rd Look up the names in your newly delivered city directory. Changes of address may be found Check for employment. New employer may provide a contact. This sould be a standard procedure as soon as you receive your copy of the new city directory. ts at 20 a Sata: A POWERFUL SALES TOOL Where Employed? Indicates earning potential, buying ability Opportunities Identifies business interests Indicates buying power of neighborhood Business Owner? Officer- Who's who in your community? Identifies business associates, additional prospects, leads Business Firm? Corporation? Principal Officers, owner, partners manager, director Shows location of branch offices Type of business or services Householders Indicates heads of families, roomers, other adults in family Shows students 18 yrs., or over, members of armed forces, retirees Married? Single? Shows wife’s name, middle initial Identifies single adults, Are Both Husband And Wife Employed ? Identifies double-income families Shows when evening call is required Permits detailed qualification and selection of prospects |
