A Customer Analytics Implementation: Understanding Users at Huntsman Research Informatics Shared Resource

POSTER

A Customer Analytics Implementation: Understanding Users at Huntsman Research Informatics Shared Resource Stacy Wells BSN RN Background Results Research Informatics Shared Resource (RISR) efforts • Needs and requirements defined for version one to improve quality revealed the need for client data of the dashboard (pictured below) to understand client behaviors to assist in making • To provide further insight into the Product crucial business decisions at Huntsman Cancer Microsoft Power BI , an interactive data Institute. visualization software product AIM developed primarily on business intelligence. The aim of this project is to analyze, design, and • Pictures of prototype (picture to the right) construct an implementation plan to integrate customer analytics in existing HCI RISR applications. • Implementation plan and roadmap established Methods • Product Research (Microsoft BI) for customer analytics visualization • Literature review • Conducted needs assessment including stakeholder interviews • Analyzed business and client requirements • Built visualization prototype in Microsoft Power BI software • Design and Construct an implementation plan Frameworks & Methodologies • Scrum & Agile • User Centered design (Microsoft, n.d.) Conclusions This dashboard with its BI capabilities will be expected to improve workflows and give a better understanding of user needs in research applications. The team should gain an understanding of the number of users they have and the traffic their applications receive. This will help them better allocate resources and improve functionality. With the BI capabilities and later dashboard versions, they will begin expanding to see trends and to make predictions of how their services could be used in the future. COLLEGE OF NURSING