How the distribution of a society's prior beliefs affects the virality of information

Update Item Information
Publication Type honors thesis
School or College David Eccles School of Business
Department Finance
Faculty Mentor Scott Schaefer
Creator Kargi, Sahana
Title How the distribution of a society's prior beliefs affects the virality of information
Date 2023
Description Information diffusion is the process by which a piece of information disperses through a network. Whether it be computer viruses spreading via the internet or diseases transmitting through a school, understanding how information diffuses is extremely relevant to fields such as marketing, emergency management, and social media. Though information diffusion has been studied, much of the dominant research focuses on creating computer science algorithms to model diffusion. In this project, we focus on creating a model to accurately and visually show the spread of misinformation in a random graph. We will use a branch of applied mathematics called game theory to define players, their respective strategy sets, and utility functions. Utility functions will vary based on an individual's prior beliefs about the state of the world and attacker. We will then explore different distributions of prior beliefs and how the diffusion, or the virality of information is affected.
Type Text
Publisher University of Utah
Language eng
Rights Management (c) Sahana Kargi
Format Medium application/pdf
Permissions Reference URL https://collections.lib.utah.edu/ark:/87278/s6ntf5q2
ARK ark:/87278/s6cxcgzd
Setname ir_htoa
ID 2290122
Reference URL https://collections.lib.utah.edu/ark:/87278/s6cxcgzd
Back to Search Results