| OCR Text |
Show USE YOUR ALPHABETICAL DIRECTORY FO R . . . . . IN EVERYDAY BUSINESS TRANSACTIONS Accurate names and titles for correspondence Complete Mailing Addresses including apartment numbers Identifies signer of letters, statements or checks -------- D n veïliya lio n S Changes in employment, address, etc. for up-dating files Accurate corporation and company names and principal officers Identifies payments on accounts with same or similar names SAVES TIME AN D CUTS C O STS Identifies individuals, applicants, etc. Verifies employment Shows wife's name and employment Locates references and relatives ------ Cashing Checks... PROTECTS AGAINST BAD CHECKS Identifies the stranger Verifies address, occupation, employment — (?o((ectionS. Homeowners identified Shows information about people without telephones Indicates "double-income” families * RECOVERS $$$ FROM UNPAID ACCOUNTS Traces “skips,” shows where now living Indicates job “skip,” now has and where employed D ry Dkis... Reveals possible false statements Provides information for “test” questions Locates relatives of “skip” shows their address and employment Locates former business associates, friends and others who knew “skip' (O LD N .G / s , D E LIN Q U EN T S A N D “ RETU R N ED A S U N C O L L E C T A B L E “ ) Look up the names in your newly delivered city directory. Changes of address may be found Check for employment. N ew employer may provide a contact. This sould be a standard procedure as soon as you receive your copy of the new city directory. — Safes... A P O W ER F U L S A LE S T O O L Where Employed? Indicates earning potential, buying ability Opportunities Identifies business interests Indicates buying power of neighborhood Business Owner? OfficerWho's who in your community? Identifies business associates, additional prospects, leads Business Firm? Corporation? Principal Officers, owner, partners manager, director Shows location of branch offices Type of business or services Householders Indicates heads of families, roomers, other adults in family Shows students 1 8 yrs., or over, members of armed forces, retirees Married? Single? Shows wife's name, middle initial Identifies single adults, A re Both Husband A nd W ife Employed ? Identifies double-income families Shows when evening call is required Permits detailed qualification and selection of prospects |
