| OCR Text |
Show USE YOUR ALPHABETICAL DIRECTORY FOR.... — ¿ f f i c i e n c ^ IN EVERYDAY BUSINESS TRANSACTIONS A ccurate names and titles for correspondence Com plete M ailing A d d resses including apartment numbers Identifies signer o f letters, statements or checks Changes in employment, address, etc for up-dating files A ccurate corporation and com pany names and principal officers Identifies payments on accounts with same or similar names S n v e ò lig u tio n s ... SAVES TIME AND CUTS COSTS Identifies individuals, applicants, etc. V erifies employment Show s w ife’s name and employment Locates references and relatives H om eow ners identified S h ow s information about people without telephones Indicates ’’double-incom e” families ---- C a s h in g C h e c k s ... PROTECTS AGAINST BAD CHECKS Identifies the stranger R eveals possible false statements V erifies address, occupation, P rovides information for employment — “test” questions d o ffectio n ò . .. RECOVERS $$$ FROM UNPAID ACCOUNTS T races “sk ip s,” shows where now living Indicates job “sk ip ,” now has and where em ployed O k i s .. L ocates relatives o f “skip” shows their address and employment L ocates former business associates, friends and others w ho knew “ skip* (OLD N.G.'s, DELINQUENTS AND "RETURNED AS UNCOLLECTABLE") Look up the names in your newly delivered city directory. Changes o f address may be found Check for employment. N e w employer may provide a contact. T h is sould be a standard procedure as soon as you receive your copy o f the new city directory. - Safes...A POWERFUL SALES TOOL W here Em ployed? Indicates earning potential, buying ability Opportunities Identifies business interests Indicates buying pow er of neighborhood Business O w ner? O fficerW h o’s who in your community? Identifies business associates, additional prospects, leads Business Firm? Corporation? Principal O fficers, owner, partners manager, director Show s location o f branch offices T y p e of business or services H ouseholders Indicates heads of families, roomers, other adults in family S h ow s students 18 y rs., or over, members of armed forces, retirees M arried? Single? S h ow s w ife’s name, middle initial Identifies single adults, A r e Both H usband A n d ^X^ife E m ployed ? Identifies double-incom e families Show s when evening call is required Permits detailed qualification and selection of prospects |
