The Rising demand for secondhand: rhetorical drivers and sustainable implications of thrift shopping

Thrift shopping is not a new activity, but it is a newly trending hot topic. This thesis aims to look at the appeal of thrift shopping while also exploring the sustainability of this practice. By examining three different avenues of thrift, Goodwill, Depop, and especially focusing on Patagonia's Worn Wear, this work addresses the lesser known challenges to what people are now calling the answer to fast fashion. By examining the rhetorical drivers and sustainability implications of participation in secondhand markets, this research will advance the understanding of thrift shopping and explore best practices for purchasing clothing.