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Show w 1354 C IT Y D IR E C T O R Y U SE S 1. S A L E S P R O M O T IO N : a. SA L E S A N A L Y S IS — C o m p a rin g p re s e n t a m o u n t o f b u s in e s s o b ta in e d in a g ive n a re a with p o s s ib le m a x im um b u s in e s s in t h a t a re a . T h e H ou se h o ld er s’ D irec tor y sh ow s the c la sse s o f bu sin e ss located on a street, in o ffic e bu ild in gs, in sec tio n s o f the city, etc. In ch eckin g up s a le s m e n ’ s calls on bu sin e ss in an assig n ed ter ri tory the directory pre se n ts a pictu re o f how m an y pla ces have n ot been reported u pon, and sh ow s a ready list o f p rosp ects fo r yo u r goods or service. b. LEADS— D e te rm in in g p ro p e r o ffic ia l to a p p ro a c h fo r s a le s in te rvie w . T h e alph abetical lis tin g fo r each b u sin e ss and p ro fe ssio n a l con cern , sh ow s the n a m e s o f the ow n ers, partn ers or offic ers. c. S E L E C T E D D IS T R IC T S — D e te rm in in g p a rt s o f c ity b e s t s u ite d fo r in c re a s in g b u s in e s s . T h e H o u se h o ld e rs’ Street D irecto ry sh ow s the exact type o f b u sin ess or residen ces alon g each stre et o f the city— and sh ow s if the occu pan t o f the h om e is the ow ner. d. B U IL D IN G 1. 2. 3. 2. M A IL IN G L IS T S A N D D IR E C T M A IL C A M P A IG N S — L is t o f lo c a l peo ple ( N eig hbo rho o d L is t) w ith in a given radiu s o f B u sin e ss lo catio n . On a city m ap, draw a circle to include the territory you w ish to cover in you r n e ig h borh ood list. F ro m the m ap yo u can obtain the n a m e o f each street w ith In te rse c tio n s in the circle you have draw n. In the H o u se h o ld e rs’ Street D irecto ry you w ill fin d the co rrect n am e o f the occu pan t at each h ou se, or bu ildin g on th ese^streets5" T h is w ill give you a 1 0 0 % list o f the territory desired. L is ts o f b u s in e s s h o u s e s a nd th e p ro fe s s io n s — T h e b u s i n ess directory at the end o f the book c la s s ifie s every b u s i n e ss and p ro fe ssio n acco rd in g to the n atu re o f the b u s i n e ss. C om plete lists su ch as d octo rs, lawyers-, prin ters, garages* auto d e a le rs, fu rn itu re sto res, co n tra cto rs, etc., "c a n be fou n d in th is cla ssifie d directory section . V o c a tio n a l L is ts — Such as clerk s, ste n o g ra p h e rs, teleph on e op er ato rs, carpe n te rs, sa le sm a n a g e r s, p u rch a sin g ag en ts, la borers, etc. T h e alph abetical directory sh ow s the o c cu pation o f every individual in the city. R un over the alph abe tica l p a g e s— check m ar kin g the p er so n s w h o se occu patio n is the one w anted fo r you r list. T h is w ill give you a com plete and accu rate lis t fo r the entire city. I C R E D IT : V E R I F Y I N G -C U S T O M E R ’ S S T A T E M E N T S A N D IN F O R M A T IO N A B O U T C U S T O M E R . IN F O R M A T IO N - C orrect n am e, address^ Where em ployed and w ife ’ s n am e is given in the alph abe tic al directory fo r every individu al. W h e th e r he ren ts or ow ns h o m e is u su a lly show n in the H o u se h o ld er s’ D irectory. D E T E R M IN IN G C H A R A C T E R A N D F O R C R E D IT . S T A B IL IT Y O F A P P L IC A N T T h is directory gives his p re se n t occu patio n and residen ce. B y r e fe rrin g to each yea rly edition o f the directory fo r the p ast few years-, it-is quickly determ ined w heth er the ap plican t h olds the sam e, jo b and residen ce, or flits fr o m one jo b to anoth er and one residence to an o th er. A fte r the new directory is de livered to you keep the old one on file . N ever d estroy it. Y o u ’ ll fin d old ones in va lu ab le in ch eckin g yo u r p a st records. 1 ! |
