An Examination of Switchover Costs

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Publication Type honors thesis
School or College College of Social & Behavioral Science
Department Economics
Faculty Mentor Korkut Erturk
Creator Jabini, Mohammad Emad
Title An Examination of Switchover Costs
Date 2018
Description This thesis project focuses on firm strategies that target consumer switchover costs of three industries: pharmaceuticals, information technology, and food processing. The project explores those that involve increasing customer dependency, predatory marketing, and hidden fees, which improve firms' bottom line at the expense of their competitors, consumers, and the overall economy. Companies will divert resources and time concentrating on ways to undercut competition and force consumers into economic situations that make it exceedingly costly to alternate from one business to another. The aforementioned factors are considered across time and analyzed from an economic standpoint to determine the overall effects on the efficiency of markets. Four case studies of modern companies who employ these methods are presented, along with an analysis of the economic welfare cost created by such practices.
Type Text
Publisher University of Utah
Language eng
Rights Management (c) Mohammad Emad Jabini
Format Medium application/pdf
Permissions Reference URL https://collections.lib.utah.edu/ark:/87278/s63r6h66
ARK ark:/87278/s6tf5mpr
Setname ir_htoa
Date Created 2020-08-31
Date Modified 2021-05-06
ID 1592151
Reference URL https://collections.lib.utah.edu/ark:/87278/s6tf5mpr