| Publication Type |
honors thesis |
| School or College |
David Eccles School of Business |
| Department |
Marketing |
| Thesis Supervisor |
Debra Scammon |
| Honors Advisor/Mentor |
Bruce F. Baird |
| Creator |
Miner, Stephen C. |
| Title |
Using importance-performance analysis to develop financial marketing strategies |
| Date |
1989-08 |
| Year graduated |
1989 |
| Description |
Credit unions are capturing an increasingly larger share of the retail financial services market throughout the united states. In 1985 and 1986, credit unions grew more than 25 percent, while all depository institutions were growing at a rate of less than 10 percent (Moran 1988). This growth trend for credit unions has continued into 1989. |
| Type |
Text |
| Publisher |
University of Utah |
| Subject |
Financial services industry -- United States |
| Language |
eng |
| Rights Management |
(c) Stephen C. Miner |
| Format Medium |
application/pdf |
| ARK |
ark:/87278/s68q05qq |
| Setname |
ir_htca |
| ID |
1360543 |
| Reference URL |
https://collections.lib.utah.edu/ark:/87278/s68q05qq |
