Page 7

Update Item Information
Publication Type honors thesis
School or College David Eccles School of Business
Department Marketing
Thesis Supervisor Debra Scammon
Honors Advisor/Mentor Bruce F. Baird
Creator Miner, Stephen C.
Title Using importance-performance analysis to develop financial marketing strategies
Date 1989-08
Year graduated 1989
Description Credit unions are capturing an increasingly larger share of the retail financial services market throughout the united states. In 1985 and 1986, credit unions grew more than 25 percent, while all depository institutions were growing at a rate of less than 10 percent (Moran 1988). This growth trend for credit unions has continued into 1989.
Type Text
Publisher University of Utah
Subject Financial services industry -- United States
Language eng
Rights Management (c) Stephen C. Miner
Format Medium application/pdf
ARK ark:/87278/s68q05qq
Setname ir_htca
ID 1360543
Reference URL https://collections.lib.utah.edu/ark:/87278/s68q05qq

Page Metadata

Title Page 7
Setname ir_htca
ID 1360550
Reference URL https://collections.lib.utah.edu/ark:/87278/s68q05qq/1360550