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Show 'Lorraine Nelson A Biography " 112 in the client's business. These surveys would play on the common laborer's professional dissatisfaction and low self-esteem, betting the odds that out there, in the towns and cities where they would arrive, a general malaise was waiting to be tapped. When that failed, some surveys targeted nationalistic pride and others, a parent's sense of familial duty. As a single parent you have a responsibility to provide the best life possible for your children. See what a career in vehicle emissions testing, debt collections or floral design can do for you I Though some mailers were sent out to anonymous "Residents," the most successful campaigns used individual names and addresses. This felt far more personal, less bureaucratic, less like the tumescent, indiscriminate hand of sales. When individual names were used, the surveys would be printed in the press shop beforehand and the addresses lasered on afterwards by laser printer. Behind its heavy steel door, the print room at DDS was the most busy, tens of thousands of names, street numbers and cities, each bom onto their own envelope and survey, stuffed with a business return envelope, and spit out into the world. But in the proofing stage, only a mock name and address would appear on the mailing envelope and address line. Lorraine Nelson 322 Palm Beach Blvd. Pompano Beach, CA 90525. This is how I met her. Language is continuously on the move. For this reason it's a tough bird to land, hard to gauge. We groan when someone trips on the proverbial trave, stumbles over some old saw, but our reactions are reflexive, self-conscious. Perhaps, these bunglers, like the punsters who parody them, too-well remind us of our own tenuous grasp on the language. The way the verbal fundament can shift beneath our feet, slip our hold. |
