Miscellaneous

AJ_Misc1965

Modern Marketing & The Ski World . A Seminar by Trevor G. Goodman, Vice-President, Mammoth Mountain Inn Corp. and Michael Stein, President, Stratagema before the Professional Ski Instructors of America Annual Association Conference Friday, May 14, 1965 Mammoth Mountain Inn Mammoth Lakes, California INTRODUCTION by Bill Lash, President, PSIA We are living in changing times. For those of us who have been around a few years, we can recall that it was only a short time ago that chair lifts were virtually unheard of. That on~y a small handful of hardy types would venture up onto the hills. Release bindings, metal skis, and even tapered poles are all relatively new developments in a very, very young sporting industry. Now this industry has grown like Topsy. The PSIA and all it stands for has really just been born, it hasn't gotten into high gear yet. While the numbers of skiers grow, while technical improvements are made in equipment, and new areas are developed, we may not realize it but we are not doing much more than standing still! I say this in so far as the progress we make as an industry (the ski industry) in relation to others. Could we not be expanding at a much more rapid and profitable rate? Should there not be many thousands more on the hills? and most importantly to us, as instructors, why don't many more skiers take lessons? And, why don't those who have had a few lessons continue to take more? What plans do we ,have, or can we formulate, to meet the intense, and ever in­creasing, competition from other sources such as travel abroad, fly here - fly there, take a ship to South America, go deep sea fishing, take a month off for a Safari to Africa all kinds of package deals -- no money down, pay later. All of these things compete for the leisure vacation dollar and hence are directly competitive to us as a group and as a part of the ski industry. Recognizing that this is the age of high powered advertising, we invited two men from this modern world of Marketing to try and relate some modern marketing techniques to our business of skiing. One of our guests is Trevor Goodman, until a few weeks ago a Vice President of Young & Rubicam, Inc., one of the world's largest Advertising Agencies. -1- Associated with Trev is another gentleman from the modern marketing scene. Mr. Mike Stein, President of a partnership called "Stratagema," a marketing consulting firm which bases all of its findings and recommendations on detailed consumer research ••• We welcome Trev Goodman and Mike Stein, who will take us through ••• a seminar -- "Modern Marketing & The Ski World." -2- , . \ "Modern Marketing & the Ski World" Trevor G. Goodman Michael P. Stein It is a unique pleasure to be invited away from the dog-eat-dog jungle of the advertising profession -- it is so nice to be here amongst you gentlemen of PSIA who are all of one mind co-operating together in complete harmony. You know, you gentlemen of PSIA have a much better image (I think) among the public than we in the ad business. We are supposed to all wear gray flannel suits, polka-dot ties, and drink martinis as though they were water. Not true­we all wear blue suits, pale blue shirts, striped ties, and drink Screwdrivers as though they were water. (You know what a Screwdriver is - Vodka & Orange Juice. You know what Vodka & Prune Juice is -- it's a Can Opener.) Definition of an ad man ••• Yes Sir, No Sir, Ulcer. Now to get down to business Modern Marketing ••• just what does this mean-- people confuse Marketing with advertising, sales promotion, merchandising, pub­licity and numerous other things. Let's try to clear up the confusion ••• Would anyone here venture to give a definition, or explain the word "Marketing?" Marketing is an all-encompassing thing the best definition is ••• Everything that happens to a product, or a service, from the moment it is conceived until it has been so14 and re-sold again. In other words, marketing includes the development of a product which incor­porates those features and capabilities which make it most usable and saleable. It includes production and distribution aimed at getting the product to the right place at the right time in proper working condition ready to go. And marketing covers the advertising, promotion, sales and service departments. The idea of the product or service must be properly introduced; lile public must be told how it can be of benefit or of use; the sale must be closed; and the -3- ... \ customer must be kept satisfied through continued contact with the seller and satisfactory performance of the product or service purchased. Now -- to the title of our address -- "Modern Marketing &. the Ski World" ••• In this day and age so many things are happening and so many things are possible that we might think of this as the age of alternatives and the job of marketing that of considering thdse alternatives to find the quickest, easiest, surest, most profitable ways - and to carry them out effectively. The whole game of Modern Marketing is to find the most profitable way. It has to be, because today's business climate is so doggone competitive! Let's take a very brief look at just how competitive a climate the ski business, or industry as a whole, operates in. Ski-instruction is Just one facet of the ski industry -- other are equipment, clothes, resorts, travel, lifts, etc., etc., as you well know. Skiing is big business, and getting bigger -- with 4 to 5 million participants, and increasing at the rate of 20-25% annually. But that's not so fantastic when you compare it with: 1. Boating 38 - 40 mi Uion participants 2. Fishing 32 - 35 " " 3. Bowling 32 - 35 " " 4. Roller-Skating 25 - 27 " " 5. Camping 20 - 22 " " 6. Hunting 19 - 20 " " 7. Softball 14 - 15 " II 8. Basketball 12 - 13 II " 9. Tennis 8 - 9 II " 10. Water Skiing 8 - 10 II II 11. Golf 7 - 10 II " 12. Skiing 4 - 5 " II Skiing then is uE against tough comEetition for the time and money of sports minded people. The real competition -- as reflected in the pages of our leading magazines, radio, TV, and newspapers - appeals directly in the areas of ••• l1tAVEL TO FOREIGN LANDS, and TRAVEL AROUND THE STATES. A trip to Europe or Jamaica or to the World's Fair requires vacation time and money that might otherwise -4- . , 1/_ ~11""f tlldlflv,. fir "lIh:,t ~h()IJt Somp. of the myriads of things that are not I'ISI'tllitl hilt fUn to hllVfl Anyway and cost money -- money that maybe is syphoned Awny f .. om Lnkll1~ (\ nld -vacati()n tid B year? Then there are those necessities that crop up every so often •• , a major drain on available funds that might have been directed to a winter vacation or week­end relaxation. There is a never ending list of propositions and luxury items which competes for attention, time and dollars. Now all of these represent areas in which competition exists for the consumer dollar and time ••• what does it all mean in terms of competing for a share of the consumer mind? Time Magazine says that the average housewife is assaulted by some 1500 adver­tising messages a day. It is estimated that she shuts out about 1400 per day, and only reacts (in varying degrees) to about l3! Maybe that is why the battle for attention is getting bolder, more expensive, and less effective. In our economy where so many basic needs of so many people are satisfied and so many alternatives exist beyond meeting daily requirements, mar­keting plays a major role in helping people make those choices. But while adver­tising and marketing have become a way of life for many businesses, we must con­stantly remember that simply being there is not enough. It's a buyer's market. You have to market aggressively and effectively. We'll come back to this point of getting attention and what are the guidelines to effectively communicating to the public -- you can see that in the face of such fantastic competition for the public's time, money and attention, you have to be pretty astute. No more facts and figures are needed to establish that though the ski business is big (and lessons are but a part of the total), it is up against tough, tough competition - and lots of it! If we want to make our presence felt, then we will have to understand more about the markets in which we are competing and we must get straight in our own minds exactly what we offer and what we would like to accomplish. Do you think it is PSIA's prime job to get more people to ski? No -- this is an industry job; the qualified instructors help through their influence on skiers who take lessons and who in turn tell their friends. You play an important role, but many other factors influence people to ski before they even think about a lesson. And so too, still other factors help determine and shape a person's further interest in skiing once they begin. Then what are the prime objectives of PSIA? i) get skiers to t~ke lessons ii) get skiers who take lessons to continue with instruction iii) get recognition for qualified instructors We are not talking about recognition from your fellow instructors allover the world with whom you debate the merits of the American Ski Technique. We are talking about how you gain recognition as experienced, trained, qualified ski instructors from the people who make the cash box ring - the skiing public. From here on then, we will not concern ourselves with what specific ski tech­niques or forms are taught - just with making sure that whatever you do teach is taught in a way which will make learning enjoyable, and will encourage people to continue taking lessons. Ultimately this in turn will induce more people to take lessons. Keeping in mind the PRIMARY OBJECTIVES -- we must concern ourselves with the pure marketing factors -- such as: 1. How large is the market? 2. Where is it located? 3. What are its interests in skiing? 4. How can you reach that market (or the different interest groups within that market)? 5. What do you do with him once you have him in school? Once you've got him -- you can't satisfy your own ego needs and pet ideas - if you want your market to be satisfied and to continue taking lessons, you have to make sure you give that market what it wants or there will be no such thing as continuing lessons. -6 .. .. \ In order to understand skiers better, we will have to establish the charac­teristics and attributes of the sport of skiing itself, and relate these back to some of the more common kinds of skiers. This exercise is designed to help us sift through a lot of factors that will enable us to eliminate the negatives and accentuate the positives of skiing and ski instruction. How can we describe skiing? What is there about it that draws people from their comfortable homes to drive three to ten hours to sit in a frozen hard chair to dangle 100 feet in the 10° air whipped by 20 mile an hour winds and blown with snow flurries - only to immediately turn around and slip and slide back down the hill so they can ride that chair back up again? Social Skiing represents a chance to meet people - to meet a lot of them - to meet many whom you would not otherwise be likely to meet - and to meet them under different circumstances and ground rules than which prevail on the flatland. Skiers belong to a different breed. They constitute a type. (No, skiing has grown and is growing so much that now you have to say skiers are several types). The old description of the baggie pants, serious, hardy, and outdoors loving individual has to be broadened by the influx of people enchanted with European villages, A-frames, shussing the headwall, the pros and cons of counter rotation, tight stretch pants, a boda bag, and apres ski. Environment Skiing is a whole new and different environment. It is a pleasant - and some­times much needed - change of pace. Thoughts of work are gone. The mental stresses and pressures are removed, and there is a freer social code. Workday competition is exchanged for fun, physical exertion and competition of a more frivolous kind. Even the air we breathe is clearer, cleaner, sharper, cooler, fresher and more stimulating. Sport The actual business of getting down the hill on skis represents a phYSical chal­lenge - a test of physical fitness. But beyond that, skiing is filled with com­petition - whether it is man to man, man against the elements, the hill, or even just against himself. Executing a good parallel or a brilliant galundeshprung, taking a new jump or navigating an especially steep decline, or just getting down the hill can provide a tremendous amount of self-satisfaction and exhili­ration. And you don't have to be an Olympic racer to feel it. It can be there -7- . \ every day of your ski life, right from the beginning - even if it might be an elusive and fleeting moment. Excitement A part of the excitement of the sport itself is the excitement generated by the challenges represented by speed, danger, and overcoming one's natural fears of height, steepness, vastness, independence, and the strangeness of skiing and the different places to ski. Recognition of the inner demands, self-reliance, and the voluntary undertaking of these challenges are central to the appeal of skiing. Beauty No description of skiing is complete without mention of the vast, wild, encom­passing, silent beauty of nature. The view from a chair lift or a hill can be inspirational, awesome or leveling (with apologies to those of you from the Midwest who can't reconcile my use of these objectives with the 250 feet verti­cal declines packed with human flesh you are used to skiing). I wanted to find out what average skiers think about skiing, so I asked them to tell me all about their experiences and feelings. Here are some of the reactions I got: Are you there to ski or have fun? One is challenge and improvement and the other is parties, friendship and fun - the really enthusiastic skier sees both as integral parts to a whole. Skiers are a breed apart - there is an in-groupness among skiers - non-skiers are left out in the cold - there is certain snob appeal to being a skier. Skiing is an atmosphere - like the jet set - it appeals even to those who don't corne up to ski - it offers escapism, clean, fresh air, clean snow - out in nature­in open, open space - love of the mountains. Skiing is a husband and wife sport. The beach is closer and cheaper and has some of the same social aspects - it'a good but, not as good as skiing - skiing is surpassed only by sex. Comparable sports - surfing (requires balance - between you and the elements). Tennis (continual activity, use whole body) - skiing is an active sport that requires maneuverability and good condition. -8- Basically skiing is fun - I don't want to be a pro - I want to have fun - I don't want other things to interfere. Skiing is a skill sport (lessons play particularly important roles then) - skiing is 90% skill and 10% physical. Skiing is more different and difficult than other sports - what would you do if you were just led to the top of the T-bar and told to come down - you'd slide down on your rear because you wouldn't know the first thing about it. So this is a brief, superficial and certainly not complete look at the nature of skiing. Each of us as ~ndividual skiers does not, however, look at and/or evaluate skiing the same way. Each one of us assigns a little different prior­ity to these and other values. How we look at ourselves, at our role in skiing, and at skiing1s role in our life helps to determine how frequently we go skiing, where we ski, how much we spend, how we conduct ourselves and what we expect from skiing - and ski instructors, too. Individuals though we are, if you look long enough and hard enough our behavior and our attitudes toward skiing begin to develop some similarities and patterns begin to take shape. I've been a skier for a couple of years, I've observed them, and in the last month or so, I've sort of examined some of them with an eye to this seminar. Here are some of the typical kinds of skiers I think we meet today. -9- .------... -----.---- ~ ~ c:-~ TIMID TERRY - She's afraid of getting hurt, won't lean out. won't cross the fall line, stiff, sets back on heels -- won't go fast. And when she falls, it's like pulling te~th to . right her again. P~­./~ FEARFl'L FRANK - very self-conscious. recoils at thought of falling and making a spectacle of self. He's shy and embarrassed with other more outgoing people. Frank is afra i d of the '''Superman~ instructor and easi ly intimIdated by him. '. ,J " J r ! HERB THE HERO - Is in love with skiing. He's actually having an affair with the sport and goes whenever time and money can be afforded. He's a student of the sport. Summertime is for sharpening edges, pol­ishing hoots, and checking out new equip­ment. Herb reads 311 the published data. Whet~('r \.,e c;kie5 tik~ Stein or net:. 'h~ ,• • " ---\ , 1 , ( ~ i a/Tl~ a~ Jj ANCIENT ANDY - the old timer - who has been around since before the rope tows - loves the sport and all his old buddies in the sport. Andy's at the point of being a competent skier and is less interested in improving his technique. ile wants his skiing to be fun and con­siders the friendships made in skiing ":') ~p itftt !'3 jr:-mort:;.:--:.: --':5 skili1Q; itself. H~l/UL"£ ?f0~ I,\ ~ \ ~ \ HARRIED I~RY - chases ~round at great pace, never has time to do yhat he wants to do. Harry has no creative or physical outlets. He's constantly bei~ controlled and even bad­gered by his ~ss, company or wife. But, he can leave ~:t this behind him when he "(\f_"~ .~ k i £:' ;: . t!t \ II , I I! \1 i I 11 II \1 Ij 'II, r , fr' : i I 'I \ I ]-, --::- ~ CAREFREE CAROL - wants to raise as much hell as possible. To her, skiing is just an excuse to raise cain. --i J, ­_ EJ?e i.?~ c..:· :"";f, ?--lJ f :.ECHEROUS LARRY - ogles :he stretch pants and does a wild Wat~si - he's always trying to score. He se~s to be less inhibited. Larry's quite a ~y at the ski resort in complrison to his somewhat insecure self back home. 5 da'·, a week he has to face r'·ll;~'·. ;..~ ,~- :--,: ·';('~'l<"e!ln !,."" ~"!'::- ::-~_ /? I~aw;kr~;- ~d- SEARCHING SUE - likes the ratio of 3 to 1 men to gals. She loves idea of a ski instructor picking her out of the group for individual attention. The male ski-type to her is more vital, manly, rugged, gOOd-looking than what she's used to back on the flatland. ~he'~pore liable to exh~~it her wares to ~n;r ;; ,d~ t ... ',.. l ~ SCHUSSING SAM - never turns - anns waving in breeze. never looks to ~ither side. completely oblivious of others and out of control. Schussing jam actually thinks he looks like St~in. STATUS STAN - at home, in his group, he's just one of them - he's nondescript, but being a skier adds a distinctive appeal of romance. He gets a big sunburn, talks a lot about skiing, equipment, and places. Uses skiing as a crutch to gain individuality on the flatland. ~. The list and their descriptions can undoubtedly use some refining. With a chance to talk with more skiers and to spel~ more time with them, I think we can develop clearer definitions of each group and a deeper understanding of their value systems, their self images, the importance of skiing to them and what it is about skiing which is important. Thus, through such an understanding can come the development of plans for facilities and services that will meet the needs and desires of the skier and return a livable wage and profit to the ski instructor. Now there are two considerations about all these characters -- One - how and why they took to skiing in the first place? and ••• Two - how and why they decided to learn to ski, or improve their skiing through going to ski-school? The first -- is not yoar prime concern ••• it is the concern of the industry as a whole -- including the manufacturers, retailers, resort operators, etc • ••• but the second is your prime concern. Therefore, now that the market has been fairly well defined (and by the way, it is to be taken for granted that segments of it will vary area by area -- Sigi Engl gets different types of skiers than does Gus Weber and they go to Sun Valley or Marranoth for different rea-sons and to accomplish different purposes). We must now zero in and examine the product -- what arc its weaknesses (or problems) and its strengths (or opportunities)? And then we have to explore all the different ways to interest or entice the skiing public to partake of, or participate in, the taking of lessons (that could be referred to as the strategy to be employed to get the customers into the store). Again, here are some typical answers I got from the skiers I questioned: Lessons are too slow - you don't get enough skiing - as soon as you can stay on your feet and are no longer a menace, get off and ski - just get the feel through lessons. Don't have time for lessons on weekend - it's either ski or take lessons. Can't do both - lessons just aren't that much fun - you have to start on your own (and that's silly) or take lessons. There is no provision for fast learner - to jump to next advanced class. -15- Class lessons are crowded - waste of time - if they were smaller, a ski in­structor could concentrate on students individually - instructors holler, in­timidate, make people nervous - a good instructor is patient, encouraging. Lessons are expensive - (which is just another way of saying - I don't get what I pay for). Skiers also point to instructors who just say "follow me" but don't actually teach, too much attention to basics and not enough variety in things to do dur­ing a class. So then, what's so good about taking lessons? Our skiers had the following good things to say: Lessons give me confidence - they teach me the rudiments - get rid of bad habits. Only advantage is you don't have to wait in line - otherwise too much waiting and too many in class. I had a girl instructor who was very patient and less demanding. We got in a lot of skiing. She complimented students when they did well. Hard to learn from friends - it's an imposition and requires patience which many of them do not have - too embarassing to display inabilities in front of friends. Learn from mistakes of others in class. Ski with others of same level of ability - comforting to know you aren't the only incompetent on the hill. Professional encouragement is gratifying. And what do your students think of the instruction itself? Lessons are all technique - how to do it, not why do it. Don't want to learn basics - can't ski out of a textbook - need more than ra­tional reason - have to have feel, timing, balance. Each ski instructor has different technique - there is no right thing (everyone fights about values of French, American, Austrian techniques, but to the majority -16,:" ," of skiers, the ability to ski any of those techniques means skiing better than they actually do - they must all be pretty good ways to ski. But most important­ly, students are more generally concerned with staying on top of their boards. Any of the different schools is O.K. with them if they can accomplish that). You learn the most when you get the courage and incentive to do it - it's not so much that someone should tell you what to do as to give you the confidence and push to go out and try. What are poles for - after five years, still don't know - afraid of doing it wrong and falling (five years of ski school and this didn't get through). Advanced skiers and more avid skiers seem less interested in doing things "right" than in the fact of doing things and trying new forms. It's progress and noticeable advancement that each pupil seeks rather than cor~ recting existing mistakes or perfecting technique up to that point. They want to learn new forms or activities. It's who teaches you and how they teach you - not how many in the class. You can always learn something, even if you're a pro - get into sloppy habits - not improving - not doing anything new. I think we begin to get at some potentially valuable clues to the value of lessons and important directions for you ski instructors when we get comments like these. In the beginning, learning to ski is work. Discouraging, difficult, physically demanding, skiing is strange, new, unsettling, and requires strict attention. You really have to want to learn if you are going to go through with it - it's not worth the effort until you reach a certain point when you can get down the hill, control speed, pick your turns, feel self-confident, relaxed, not worry so much - then it becomes a sport - there is a thrill to it - get over feeling of helplessness (in new environment) and hopelessness (that you will never improve or learn the hang of it). (This is time when you have to make skiing fun,enjoyable.) This is the time when skiers first form their impressions of instructors - if students are nervous, bored, tired, mentally beat down - this is as much a re­flection on the instructor as on skiing. -17- ,. Sure, learning is difficult and it takes a lot of getting used to - but if it isn't fun and they don't think theY're making much progress, what's the point and need for ski instruction? You probably lose a lot of skiers who don't think it's worth the trouble. If lessons and learning were made more fun and enjoyable, pupils were relaxed, felt more at home on skis and in control -- Instructors would get more credit and good credit for their role. Fewer people would drop out of skiing. People would continue to take lessons. More people would want to take lessons and maybe more people would want to ski. What do our skiers think about you instructors? Professional ski instruction should be like professional teaching. Ski instructors should be just as dedicated to teaching their sport as a civics teacher or basketball coach - and they should be just as well trained as teachers. Being a good ski instructor is much more important than just being a good skier­you must be able to present and translate your knowledge llnd experience to prnc­tical application for your pupils. Image of ski instructors - grew up as skier, possibly Olympic or racing, and just kept going - it's the path of least resistance to ski in winter, life­guard in summer - parties - sex - fun - out for self or me first attitude. Ski instructors are not trained teachers - but they usually nre pretty good practitioners of skiing art. They are god-like, boomers, the epitome of sex image. He wasn't interested in teaching me - he was more interested in getting back. One girl had a tangled ski binding - the instructor said, "well, you're about done anyway. Go down to the shop and have it fixed." Instructor was trying to make time with one of the single girls in his class and ignored everyone else. -18- . \ Now that the good and bad is known about lessons, as marketing men all we have to do is to accentuate the positive and eliminate the negative and shout it from the mountain tops. And, you as ski instructors wi 1.1 have to aee to it that you become more effective teachers and offer the pupil more of what he does want and less of what he doesn't want. Who are you going to shout at? What are you going to ~ to them? And what are you going to do for them? Don't forget the three basic segments of the ski-lesson market are: i) Skiers who do not take lessons. ii) Skiers who once took lessons but don't anymore. iii) Skiers who are now taking lessons. The easiest market segment is the third one -- you've already got them in ski­school and it should be relatively easy to entice them to continue to take lessons on a long-term basis. Are there suggestions we can list? offer packages - a "Baker's Dozen" - 13 for the price of 12. one day free lift ticket with six lessons. special family plans. refund on first lesson if agree to take five more, or ten more. a season of lessons. instructors shouldn't be shy of selling idea of lessons. make skiing (and learning) fun right from the beginning. take the worry and strangeness out of skiing. etc. The hardest market segment is the second one - those who just don't think of taking lessons again. They've been burned, didn't like lessons or think they know all you can teach them. So you have to resell them on ski-school or get them off their high horses - both hard jobs. Can we compile ideas that confront this problem area? promote skiing with a "guide" for variety, fun and lots of skiing. instruction combined with ski-school competition. "can you really teach skiing" contest. ski for fun. brush-up lessons. "quickie" spot check from flying or roving instructors. etc. -19- .. \ The best segment is the first one because it's the biggest -- skiers who don't take lessons. No doubt about it -- here is where the numbers are. Here is where the opportunity for improvement is the greatest and where dramatic re­sults are quickly evident. These are the fundamentals that dictate where your effort should be -- what efforts can be undertaken to catch this major segment of the ski lesson market? first lesson free to demonstrate how vital it is. mass free lesson. give Ski Patrol ·free lesson tickets to hand out as they go about their rounds and come across duffers (as suggested by Doug Pfeiffer). announce specials for those who have never had a lesson. consistent, strong advertising at ski areas - in lodges, at and on lifts (P.A. system). ski tours with an instructor acting as guide to introduce skiers to the various runs. roving instructor - selling the ski school, handing out free tips. dry land ski schools. Surmner sessions. include lessons in transportation and lodging puckuges. etc. Again, we want to reiterate that we are very conscious of the fact that the choice of segments and your approach to them will depend upon many variables, such as: your particular facilities. the prevalent types of skiers that come to you. your limitations on time, money, number of instructors. the role that ski-school plays in the area. etc. We have analyzed the market in broad terms from a business point of view. defined the subject of skiing in general and lessons in particular as they pertain to the different types of skiers. isolated some of the problems and recognized some of the opportunities. Let's dwell now for a few moments on the subject of cormnunications. What do you say to your market and how do you say it? Let's look at the state of confusion, or as we call it in the advertising business, the sickness of SlMlLARI'1'lS" __ -20- or \ Now there are many facets of the ski world: Beautiful views A swin in the heated pool Style, beauty, class, form The instructor Accomplished and beginner Villages, gift shops Waxing up Sun Gifts, snacks,·drink The Ski Patrol . Lifts 'Swing, Watusi, Frug Friends Apres ski and friends by the fire Etc. All these things, yet in the welter of advertising there is a sameness ••• look at this: There's the "Blue, Big, JJeautiful" world - Fantastic pictures, each unto itself really magnificent - from Canada, Colorado, Yugoslavia, Australia, Vail, Sun Valley - wherever you want - but put them all together and you can't tell them apart. Now, liThe Biggest, The Most, The Best" - All showing a mountain with many fascinating runs - they look awfully alike to me! Places, big and small - black and white ads - Different, indeed each by itself but certainly nothing very mem­orable or strong. And here's the "Bold Red Approach" - Almost page after page - the ads, though for different places, all look alike - maybe the advertiser actually believes that red makes his message stand out! Worse than red - is "The Big Blue World" - For some strange reason. ski resort oWllers think blllc is \llIj qtlll -­or maybe it represents snow! But, here is an example of the worst case of similaritis. -21- .. \ And what about the pictures of "The Big Skier?" - Schussing down the mountain side - one after the other - they all look the same to me. They represent an airline, skis, buckle boots, an automobile, a magazine, a resort and whatever! Catalog ads for areas - They all look alike and mighty uninterestinr, at that! Worst of all - those pictures of skiers unloading the car - Gasoline, Chap-stik, Rent-a-car, you name it! Year after year they appear and they are always the same ••• very, very dull! Style and Fashion - Here we have beauty, professionalism, great color, and layout ••• but oh man is it hard to outdo White Stag, McGregor, Bogner and the others. The Airlines - Some of the best ski advertising being done. Symbols (design, lettering) - Everybody seems to have to have a symbol but none of them mean much more than an expensive exercise in design. The "Sugarbush" gondola car does mean something - it actually distinguishes the place with the exclusive product that they have. Awareness --- Top-of-Mind? On an average, the adult American is subjected to some 1500 advertising messages per day! How do you cut through to get "awareness" for your message? No matter what you try to communicate, or where, be it in magazines, news­papers, radio, posters, T.V., or even on a Bulletin Board you have to have some form of: Criteria for Success - (to get awareness or top-of-mind) - You've got to be different or you're dead. But difference alone is not enough. The difference must come from the product, or service itself. You've'got to be fast! -22- f Let me show you an example of what I mean. (Posters­" Danger" - "Qualified" - "Challenge"). Here we have difference -- very stark, very clearly not like all the other posters. Here we have meaningful difference -- visual and headline work together to present the product difference - qualified instructor means gratifica­tion or accomplishment. Here we have a very fast communication -- visual, headline and color (PSIA) all working together, no impedimenta - such as trees, pretty girls, smiling instructors, cabins, etc., etc. Now Mike and I are not recommending this to you, but only showing an example of how to communicate problem I am not sure whether it is the right message for your particular a big time marketer would research such a thing. In fact, he would "pre-test" several different ideas to find out which is the most effective and efficient. Two last steps in the Marketing Plan remain -- they are -- setting of measur­able goals and the budget reguired to .achieve these goals. Both of these topics are full day sessions in themselves, but it will suffice to say that you must set goals, which might go something like 15% of the skiers in this area take lessons -- this is to be increased to 25% next year, and 50% within 3 years. presently 72% of all those taking lessons are women -- this is to be swung around to 60% by the end of next year, and 50% at the end of the second year. our classes have been made up of the over 35 age group -- this is to be balanced off to piont where at least 60% are under 35 years old -­and ultimately we will shoot for a breakdown of Ages 5 - 10 % 11 - 15 10 15 - 20 ---% 21 - 35 % 36 & over- --% etc., etc. -23- ... \ r If you don't have figures to go on -- start collecting them next year get really business-like about this because there's an awful lot of money to be made if you go after it. General facts are known to you all -- such as: 51% have taken lessons 61% of lesson takers are female· 70% are over 40 years old 72% earn more than $15,000 per year. (thus can afford lessons) most of the new. skiers are young -- and they aren't taking lessons. If you sort out what you want to do and what you can realistically hope to achieve, this will dictate how much time, effort, and money it will take. If you cannot afford it, then cut back a bit on your goals and take a longer time to achieve your objectives. But no matter how much you spend and how fast you want to achieve your goals, you must remember the consumer - the skier - who is the object of your atten­tion and who holds the key to your success. You want 11im to spend his money and hi s .time to take ski lessons and to take them from you. And you want him to stop fooling around with all those other ways he's figured out how to waste his time and money. That's a lot on your part. To accomplish it, you'll have to give him something. You'll have to offer a partnership in the wonderful world of skiing. -24- .. \ \. ___ · 0 'lonSSIONAl SKI INSTIUCTOIt5 O' AMUleA. lNCo UAMINU'S SCOIf (AID POI (IEl .. IICAJlOH (lAMINA. flC)H.. NAT,IO NA' srA,N DAID MAN!UVUS ~ ~ , .sRI6/1rt7pV UAMINft"S-HAMf 01 HUMIEI . COMMENTS ~, .0..- _.-.-. ­l.. p. -I. ... ~. ..,... . .....,.. . c=-1.5..... •t- -------------..:...- STUIOHT IUNHIHO $TlAIGHT SNOWPLOW SNOWPLOW TUlNS TlAVUS! POIWAIO SIDUU' STfM TUa ... U'HIU CHllSrY sn .. (HIISTII!S 'AIAUU CHIISTIES WlDILN ';', ~ /2 elMO AvtlAGt 1 wa.nlN I ow. 2 ...... .,..- ftAOe«) AvtUGf SlALOM I flU SUNG I6I/S-I/.£ WlmlNlOAAl AVPAOl SIAlOMn'lU $I(t AVIIAOI 3 4 CANDlDATf'S NAMf 01 Nl/MIIlI TV~ NS O'P /I /U .. .sq /I/P$ R/~/{r S1~~ N"~C CO<.,, .INT'R· >. PHASE Gl'A ADJ. G.P.A. 1 DEMONSTRATION X .25 :a 2 TEACHING X.40 _ 3 w.rmNlORAI. X.IO _ . 4 SLAlOM/ruE SKI X.2" '. FINAL GRADE: RESULT: £/) PONJ;> ~ #/~ "( .~~ ." .. -' , l . .,.,,. .,.., ........ .... '/" ' - ' 'IO'U.SIONAL SIC. ..~ INSTRUCTOIS Of AMflICA..J,NC. IXAMINU'S KOIE C"'IO rol (UlI'ICATION IXAMIHA· nON. HAIION", STANDARD MANEUYUS STIAIGHT IUHHIHO STIAIGMT SNOWPLOW SNOWPLOW TUaNS TlAVUSl rolWAlD SlDESLI' $TIl< TUa", U'HILL (HI'STY STfM CHRISTIES ,ARAlLEl CHRISTIES WIO!LM , , .~_",- D ...... .. - IJ3 II~ IJJ£ I/~ 115 b-.',I.. ... A.,ll.. . ... ...... . lIZ 1/1t [[0· ' lIe II; ILl 1/0 .. ~ ~~ tuJ./ 1/-/tJ-CS' (U"MINEt'S -NAME 01 HUMIEI 'LACE" DAn 0' UAM. -0-- i.ii.. .. ..... ~ c....-. ,a. ...... -.. .. COMMENTS LL.a. I a~a£Jtli1 ,l5acl1 ~/JI1'r"I 7iiJJ. fPOlfIlW 11 1c~;;J{u-, V- f) Tj i!bl/-fl~a?~~ ~16a~ .. (Jo.ogr~11 '\ IJli1J~~ ~~-(J/,..,.l) 15ctclf d= M1dIiM.... 1'1 ficn--Mtudt ~:"B IL.Jl otMO AYlu.ot TE.AOe«lAVHAOI PHASE Gl'A AOJ. G.I'.A. 1 2 1 DEMONSTRATION X.2S = WMTIH I 0lAL ..... "'" Iii 1/'3 .... "'~ 12 TEACHING I I X .40 = 3 WlITTENlORAI. X .10. = 4 SLAlOMlfREE sra I X .25, .. " : WJm!HI~ AvPAGI 3 14 sw,QrMlruI SKI AVEI.Mit RESULT: FINAL GRADE: 1.. UA~u ,~~ATf'S1J;;:ViE F6;VD I. c I'T{ II ITI, I, ), ,:--K, 1 'l,f,An H'l\' IN'T U~M( )11NTAtf\.' r---'~--"-""-~" -"~Fl "K! A:>;";OUAT Ie )~ ~r , ___ '~_"_. _____ -..,---___ _ *BOARD OF DIRECTORS Wally Abersold 1805 East Severn Drive Salt Lake City, Utah "'~Woody Anderson 7049 South 2985 East Salt Lake City 21, Utah Bill Ashley Box 479 Jackson, Wyoming Robert C. Bartholomew Box 82 Sun Valley, Idaho Karl Anton Baur Box 82 Sun Valley, Idaho Craig Bennion 5721 South 1050 East Salt Lake City 21, Utah Mer lin Bingham 751 Cimmeron Drive Ogden, Utah Bob Black Box 1386 Sun Valley, Idaho Ted Blohm 477 Idaho Street Elko, Nevada Junior Bounous 772 East 3350 North Provo, Utah Maxine Bounous 772 East 3350 North Provo, Utah Jon Reed Brinton 2255 Parleys Way Salt Lake City 9, Utah Dean Burnham 920-A East 5th South Salt Lake City 2, Utah ~1 INTERMOUNTAIN SKI INSTRUCTORS ASSOCIATION CERTIFIED INSTRUCTORS Bill Butterfield Box 152 Sun Valley, Idaho Gene Ceislik Box 452 Ketchum, Idaho John Clement Box 253 Sandy, Utah Doug Coleman 3107 South 2750 East Salt Lake City 17, Utah Barry Corbet Box 477 Jackson, Wyoming Bert Cross 15.; , Aliipen Hi,ghTa1'lds ,.-t 74': 0 Aspen, Colorado Eddie Cutler Box 184 Ketchum, Idaho Hans G. Czappek Ski School Sun Valley, Idaho *Wes Deist 154 East 24th Street Idaho Falls, Idaho Kirby Dawson 1497 Riviera Drive Idaho Falls, Idaho Jack Diteman Box 22 Sun Valley, Idaho Floyd E. Dupuis Box 54 Sun Valley, Idaho Gerald Edwards P. O. Box 25 Kasilof, Alaska March 31, 1965 Albert E. Ellis 1716 East Terry Street Pocatello, Idaho Lt. Alan Engen 095511 A Bat. 1st Howitzer Bat. 2nd Artillery APO 34, NY,NY Alf Engen 2293 East 6200 South Salt Lake City 21, Utah "'~Sigi Engl Ski School Sun Valley, Idaho Leonhard Erharter Ski School Sun Valley, Idaho E. Glenn Evans 175 Chase Street Pocatello, Idaho' James Everett Box 351 Seattle, Washington Frank Ewing II Box 681 Jackson, Wyoming Vince Falco Box 75 Sun Valley, Idaho Elmar E. Fend Box 88 Sun Valley, Idaho *Lloyd Frank, Secretary 1545 Indian Hills Drive Salt Lake City 8, Utah Sepp Froehlich Box 287 Ketchum, Idaho Dick Fry 1357 West 10th North Salt Lake City 16, Utah ---.. _--- ---'- ------- '------------- -----,,------ ------,-------- Frank Gillette Route 1 Burley, Idaho Magnus Gudmundsson Reyjkavik, Iceland Frederick Hamburgh Box 131 Sun Valley, Idaho Mel Hammond Box 135 Ketchum, Idaho Steve Hanson Box 1355 Sun Valley, Idaho John Harrington Box TT Jackson, Wyoming Willi Helming Box 117 Sun Valley, Idaho Andreas Hennig Box 192 Sun Valley, Idaho Richard Higgins Box 1366 Sun Valley, Idaho John T. Holt 115 No. 18th Avenue Yakima, Washington Eugene Huber 671 East 9620 South Sandy, Utah Robert Jacobson Box 472 Vail, Colorado Tom Jacobson, Jr. Ski School Vail, Colorado Werner M. Jauk Box 1311 Sun Valley, Utah Sidney Jenson 775 North 4th East Logan, Utah -2- Jim D. Johnson Box 45 Ketchum, Idaho J. Phil Jones Lower Park Avenue Park City, Utah William H. Jones Box 484 Ketchum, Idaho Leo Kresitsching Box 89 Sun Valley, Idaho *Lex Kunau Box 569 Burley, Idaho Rene' LaF leur Box 13 Sun Valley, Idaho *Keith Lange 4784 Annabow Circle Salt Lake City 17, Utah *Bill Lash - Ex. Of. 6811 Meadow Drive Salt Lake City 21, Utah Robert E. Lee Box 38 Sun Valley, Idaho James Limes Box 34 Sun Valley, Idaho *Lou Lorenz 2010 West North Temple Salt Lake City 16, Utah Robert R. Marana Box 2 Sun Valley, Idaho Wayne V. McAtee Box 311 Ketchum, Idaho Jim McConkey Tod Mtn. Resort 231 Victoria St. Kamloop, B.C. Canada Adi A. Muehlegger Box 89 Sun Valley, Idaho M. Earl Miller 1657 24th Street Ogden, Utah Clark E. Monk Box 432 Ketchum, Idaho Edward Morris 1139 East 7625 South Midvale, Utah Rene'Moser Box 1321 Sun Valley, Idaho Robert Neumann 7904 Thornton Circle Sandy, Utah Harold Oglesby Box 223 Sun Valley, Idaho Leif Odmark Box 1372 Sun Valley, Idaho Les lie Outzs Box 221 Sun Valley, Idaho Manfred Parker 153 So. Avenue 49 Los Angeles 42, Calif. ~'<'Dave Parkinson P. O. Box 919 Park City, Utah Sue Dunlap Box A Jackson, Wyoming Robert F. Parker 1428 Crandall Avenue Salt Lake City, Utah Herman A. Primus Box 305 Ketchum, Idaho Glenn A. Phillips Box 37 Sun Valley, Idaho Jay E. Price 755 South 100 West Orem, Utah Helmut Jo Purrer Box l343 Sun Valley, Idaho i(Chuck Quinn 1291 3rd Avenue Salt Lake City 3, Utah Tony Raeber Box 157 Ketchum, Idaho Paul Ramlow Box 66 Sun Valley, Idaho Don Rhinehart, VoP. Box 305· Ketchum, Idaho Toni Rhinehart Box 305 Ke tchum. Idaho *Dean Rober ts 1920 Brookhill Drive Salt Lake City 21, Utah Olaf Rodegard Ski School Sun Valley, Idaho ~ Erich ~oiser Box 1401 Sun Valley, Idaho Arthur Sandmeier Box 69 Sun Valley, Idaho Charles Satterfield 1121 East ?nd South Salt Lake City 2, Utah Jim Savaria Box 551 Hailey, Idaho Andreas Schernthanner Box 1352 Sun Valley, Idaho Ferre 11 Adams 109 Carlisle NoE. Albuquerque, N.Mo John Allred 2327 Bernadine Dr. Salt Lake City 9, Utah CO) '\ 1 V ~~( -3- , I~~r Sch lu ter I ~~dmoor Hotel ~orado Springs~ Colo. Margaret Schultz Trail Creek Ranch Wilson, Wyoming Adrien Segil 72 South Main Street Salt Lake City 1, Utah Monte B. Skinner Box 271 Sun Valley, Idaho Robert R. Skinner Skinner Ski School Cloudcroft, New Mexico Jack E. Simpson Warm Springs Ranch Inn Ketchum, Idaho John D. Slade Box 223 . Sun Valley, Idaho K. Smith 3414 Brockbank Drive Salt Lake City 17, Utah Robert C. Smith 2222 South 21st East Salt Lake City 9, Utah *Robert J. R. Smith, Treas. 2621 Capricorn Way Salt Lake City 17, Utah ~'(Dennis Staley Box 714 Jackson, Wyoming Konrad Staudinger Ski School Sun Valley, Idaho *Rober t Zieg ler 432 North 2nd West Logan, Utah ASSOCIATE INSTRUCTORS Richard Arnold 3717 Poe Street San Diego 7, California N. D. Andersen 1185 Idaho Street Idaho Falls, Idaho Bill Sullivan 2564 Fowler Avenue Ogden, Utah Bud Temple 2106 East 17th Street Tucson, Arizona Wilbur Thomas 4344 Lawson Way Salt Lake City 17, Utah Donald E. Thurber Box 46 Sun Valley, Idaho Mary Clair Upthegrove 1417 Granger Avenue Ann Arbor, Michigan *Richard Voorhees, Pres. 945 East 1st South Salt Lake City 2, Utah Gordon Webster Box 1391 Sun Valley, Idaho Gordon West Box 697 Park City, Utah Jack Wilderman Box 12 Sun Valley, Idaho Raimund Wurzenrainer Ski School Sun Valley, Idaho Joseph L. Young P. 0 0 Box 1047 Anchorage, Alaska Ken E. Zimmerman Box 215 Sun Valley, Idaho Dennis Ash Rustler Lodge Alta, Utah Orval Baker 3853 Market Street Salt Lake City 4, Utah ( \ ) '1 / Grant L, Beagley 3490 West 3800 South Salt Lake City 19~ Utah Dave Bernolfo 2371 Walkers Lane Salt Lake City 21, Utah Eugene Bernson 2549 Imperial Street Salt Lake City, Utah Merlin Berg Peruvian Lodge Alta, Utah Marvin Blomquist 1470 Blackstone Ave. San Jose 24, Calif. Aris Boyle 275 East 25th Street Idaho Falls, Idaho Richard Boyle 275 East 25th Street Idaho Falls, Idaho Jack Buffat 428 Filmore Street Pocatello. Idaho Pvt, Gene Clausen US 55-757-011 Co. 32nd Bn. 3rd TRB Ft. Leonard Wood, Mo. Robert D, Clayton 2455 East 3225 South Salt Lake City 9, Utah Dick Coon 1730 South 19th East Salt Lake City 8, Utah Muffy Corbet Box 477 Jackson, Wyoming Curtis Coulam 2201 Wilmington Circle Salt Lake City 9, Utah Gary R. Cowan 450 Gray's Gables Rd. Apt. 442 Laramie, Wyoming Malcolm Davis 1515 Riviera Drive Idaho Falls, Idaho -4- Eddie Dittmar 2534 E. Yermo Avenue Salt Lake City 9, Utah Evelyn Engen 2293 East 6200 South Salt Lake City 21, Utah Patricia Evans 175 Chase Street Pocatello, Idaho Me 1 F le tcher 690 Park Avenue Park City, Utah Charles R. Fields 206 Minnie Fairbanks, Alaska Hood Fowler Box 1415 Sun Valley, Idaho Stanley Fry 1357 Yosemite Drive Salt Lake City 9, Utah Henry Gandiaga Castleford, Idaho Maurine Gillette Route 1 Burley, Idaho Terry Grogan 58 East 8th South Salt Lake City 1, Utah Dennis Guiver 2261 East 33rd South Salt Lake City 9, Utah D. Gerald Hales 832 South 800 East Orem, Utah Kenneth Hansen 2629 Burton Avenue Bur ley. Idaho Julia Hansen 6785 So. View Drive Bountiful, Utah Roger Haran 1310 East 9th So. #1 Salt Lake City 5, Utah Tim Heydon P. O. Box 550 Park City, Utah Robert Hilliard Route 2 Burley, Idaho Terry Hines 2682 St. Marys Way Salt Lake City 8, Utah Clyde Hoffman 1775 Washington Blvd. Ogden, Utah Farrell Holding 475 Cleveland Avenue Salt Lake City 15,Utah Lavern Hughes Box 411 Ketchum, Idaho Rod Hurich Ski School Sun Valley, Idaho Marjorie Jacobson 730 E. Lindell Street Sandy, Utah Merlin Jacobson Swan Valley, Idaho Harold Jenkins 7 So. Wolcott St. Salt Lake City 2, Utah Steve Jensen 326 South 10th East Salt Lake City, Utah Karen Jensen 2928 Polk Avenue Ogden, Utah Jannette Johnson Box 118 Sun Valley, Idaho Gary Jones 421 West 27th Street Burley, Idaho Gary Knudson Box 511 Park City, Utah Bette Jane Kotter 498 Canyon Road Smithfie ld, Utah David H, Kotter 498 Canyon Road Smithfie ld, Utah Doloris LaChapelle Alta, Utah David Larsen 2229 Preston Street Salt Lake City 8, Utah LUeth Lash 6811 Meadow Drive Salt Lake City 17, Utah Glen E, Larson Burley, Idaho Sidney D. Lindholm General Delivery Sun Valley. Idaho Robert Locke 780 So. 11th East Salt Lake City 2, Utah Max Lundberg 1885 Sycamore Lane Salt Lake City 17, Utah John Martin 1001 Military Drive Salt Lake City 5, Utah William E. Meckem Box 994 Jackson, Wyoming Molly MacDonald 707 Eliason Drive Brigham City, Utah Sean Malone 1011 West Lee Street Seattle, Washington Roland Melicher 3801 So. 2700 East Salt Lake City 9, Utah Tom Morgan 4717 Amber Lane Apt. 1 Sacramento 41, Calif. -5- Robert F. Mull 370 Linden Drive Idaho Falls, Idaho Lt. Richard Mulder AO 313 2753 PO Box 1518 Luke AFB, Arizona Robert Neill Box 1443 Sun Valley, Idaho Gene Palmer 302 Chautauqua Park Boulder, Colorado C lark Parkinson 1798 Yuma Street Salt Lake City 9, Utah Clint Pelto 12211 6th No Wo Seattle 77, Washington Jan Peterson 575 South 6th East Logan, Utah Garth Petersen 160 Tautphaus Drive Idaho Falls, Idaho Joe Poitevin 369 West 14th Street Idaho Falls, Idaho Phillip Pittz 729 Douglas Street Salt Lake City 2, Utah Robert Pollock 431 East 14th Street Idaho Falls, Idaho Tom Plofchan Alta Lodge Alta, Utah Geraldine Price 1134 Ramona Avenue Salt Lake City 5, Utah Sonya Redd LaSal, Utah Dan Reiman, Jr. Ashton, Idaho Roger Roche Cactus Drive Pocatello, Idaho Clark Sanford 58 East 8th South Salt Lake City 1, Utah Darrel Scott 676 West Lewis Pocatello, Idaho Angus Shearer, Jr. 2181 Keller Lane Salt Lake City, Utah Marilyn Shearer 2181 Keller Lane Salt Lake City, Utah Patricia Smith 934 Shirecliffe Rd. Salt Lake City 8, Utah Frank Smith 2529 Eccles Avenue Ogden, Utah Robert J. Smith Route 1 Box 307 Idaho Falls, Idaho Will B. Smith 3915 So. 2225 West Ogden, Utah Lee Snedaker 778 11th Avenue Salt Lake City 3, Utah 2nd Lt. Bill Spencer 422 G Beluga US Biathlon APO 949 Seattle, Wash. Kenneth Taylor 1612 Blaine Avenue Salt Lake City 5, Utah Hugh Thomson, Jr. 419 East 13th South Salt Lake City 15, Utah Dave Thurgood 2019 Lambourne Ave. Salt Lake City 9, Utah Karl Tucker 730 East 360 South Orem, Utah Howard Uibe1 249 S. F. H. BYU Provo~ Utah James Varin Route 1 Gooding 9 Idaho Sandra Wade 2207 Preston Street Salt Lake City 6, Utah Rex E. Warner 562 East 3000 North No, Ogden;:, Utah Rev, Louis E, Kern 2740 Pennsylvania Avenue Ogden9 Utah Bill Cook 2848 East Mt. Jordan Road Sandys Utah Gus Hansen 2778 Parleys Way Salt Lake City 9, Utah Bill Levitt Alta Lodge Alta, Utah -6- Tom Webster 324 East 3rd SQuth Rexburg, Idaho James Wharton 1601 Beverly Road Idaho Falls, Idaho Wendell White 1820 South Main #306 Salt Lake City 15, Utah Elmer Womack Route 1 Rexburg, Idaho HONORARY MEMBERS Clide Jones - Ex. Of. 292 Blue Lakes Blvd. No. Twin Falls, Idaho RETIRED MEMBERS Earl A. Miller 1270 East 2000 North Provo, Utah Herb Nolan 1096 So. Coast Highway Laguna Beach, California Rulan Nichol 1664 East 48th South Salt Lake City 17, Utah Cindy Wi llard Box 185 Sun Valley, Idaho James Wood Burley, Idaho 83318 Bob Young 1655 Roosevelt Ave. Salt Lake City, Utah Anne Zeigler 432 North 2nd West Logan, Utah Capt. Hugh Olander 05706272 225th Station Hospital APO 189, New York, N.Y. Ken Riggs 1245 Lavon Circle Salt Lake City 6, Utah Jim Shane 4010 E1 Dorado Street Salt Lake City 17, Utah Ronald Simmons 1082 4th Avenue Salt Lake City 3, Utah ROCKY MOUNTAIN SKI INSTRUCTORS ASSOCIATION Statement of Income Received and Expenses Paid For the Period June 1, 1965 thru July 31, 1966 Jr{qQl'X~ J~EQEIYED Tests Initiation Fees Dues lins Lodging reimbursements Sign rental 1:iandbooks Interest on Savines Transfer from savings ~~ENSES PAID Examining board expenses Examination refunds Handbooks Salaries- ~xecutive Secy. Salaries - office 'relephone Postage Office supplies & expense Fins and trophies l'leetings expense Professional assistance Travel Convention expenses Dues refund Film Insurance Si8n Stickers bank charges TOTAL EXPEN§:.F:!.2_Pf:):D 5,630.00 695.00 6,061.00 865.05 111.80 10.00 5.00 137.91 1,600.00 6,262.57 1,865.00 1,514.67 2,550.00 126.65 224.97 638.60 711.48 1,143·31 589.80 235.00 1,283.00 223.62 10.00 39.86 15.00 18.00 10.72 _--.:...7 .65 EXCESS OF EXPENSES PAID OVER INCOlvIE RECEIVED - -- --" DISBURSED FOR OFFICE EQUI~~~NT 36.25 DECREASE Il'J SAVINGS 1.600.00 15,115.76 17,469.90 2,354.14 1,6'J6·fS TOTAL DECREASE IN CASH ),990.)0 §TA~ENENT OF CASH IN BANKS AND ON ~N:Q-:JJ.Jtx_J! . .!_ 1966 Cash in Banks .i/i495.93 Cash on Hand 115.29 . 611.22 Cash in Savings Account -128.35 1,339.57 I N T E R M 0 U N T A I N Wally Abersold 1805 East Severn Drive Salt Lake City, Utah 84117 "kWoody Anderson ~\-"kpo 0 0 Box 637 Park City, Utah 84060 Orval Baker 3853 Market Street I Salt Lake City 4, Utah 84104 ~O\-Bill Ashley Box 479 Jackson~ Wyoming 82002 Robert C. Bartholomew Box 82 Sun Valley, Idaho 83353 Karl Anton Baur Box 82 Sun Valley, Idaho 83353 Craig Bennion, Treasurer 5721 South 1050 East Salt Lake City. Utah 84121 Mer lin Bingham Box 1072 Carlin, Nevada 89822 Bob Black Box 1386 Sun Valley, Idaho 83353 SKI INS T R U C TOR S 1965-66 ROSTER CERTIFIED INSTRUCTORS Dean Burnham 920-A East 5th South Salt Lake City, Utah 84102 Bill Butterfield Box 152 Sun Valley, Idaho 83353 Gene Ceis lik Box 452 Ketchum, Idaho 83340 John Clement Box 253 Sandy, Utah 84070 Doug Coleman 3107 So. 2750 East Salt Lake City, Utah 84117 Barry Corbet Box 477 Jackson, Wyo. 82002 Bert Cross Box 760 Aspen, Colorado 81611 Eddie Cutler Box 184 Ketchum, Idaho 83340 Hans G. Czappek Ski School Sun Valley, Idaho 83353 ASS 0 C I A T ION June 1, 1965 Floyd E. Dupuis Box 54 Sun Valley, Idaho 83353 Gerald Edwards Po 0 0 Box 25 Kasilof, Alaska 99610 Albert E. Ellis 1716 E. Terry Street Pocatello, Idaho 83201 Lt. Alan Engen 095511 A. Bat. 1st Howitzer Bat. 2nd Artillery APO 34, NoY. ~h\-Alf Engen 2293 East 6200 South Salt Lake City, Utah 84121 7~(Sigi Engl ~o\-Ski School Sun Valley, Idaho 83353 Leonhard Erharter Ski School Sun Valley, Idaho 83353 ~O~E. Glenn Evans 175 Chase Street Pocatello, Idaho 83201 James Everett Box 351 Seattle, Washington 98105 Ted Blohm ).J ~~Wes Deist Frank Ewing II 477 Idaho Street Box 681 Elko, Nevada 89801 **Junior Bounous 772 East 3350 North Provo, Utah 84601 Maxine Bounous 772 East 3350 North Provo, Utah 84601 Jon Reed Brinton 2255 Parleys Way Salt Lake City, Utah 84109 * Indicates Board of Directors **154 East 24th Street Idaho Falls, Idaho 84301 ~h~Kirby Dawson 1497 Riviera Idaho Falls, Jack Diteman Box 22 Sun Valley, Sue Dunlap Box A Drive Idaho 84301 Idaho 83353 Jackson, Wyoming 82002 Jackson, Wyoming 82002 Vince Falco Box 75 Sun Valley, Idaho 83353 Elmar E. Fend Box 88 Sun Valley, Idaho 83353 1~' ~Lloyd Frank 1545 Indian Hills Drive Salt Lake City, Utah 84108 ** Indicates Ski School Director Sepp Froehlich Box 287 Ketchum, Idaho 83340 Dick Fry 1357 West 10th North Salt Lake City. Utah 84116 Frank Gillette Route 1 Burley, Idaho 83318 Robert 0, Grant 3456 W, 3800 So. Salt Lake City, Utah 84119 Magnus Gudmundsson address unknown Frederick Hamburgh Box 131 Sun Valley, Idaho 83353 Mel Hammond Box 135 Ketchum, Idaho 83340 Steve Hanson Box 1355 Sun Valley, Idaho 83353 Roger Haran 1310 East 9th South Salt Lake City, Utah 84105 '{(John Harrington S Box TT Jackson, Wyoming 82002 Willi Helming Box 117 Sun Valley, Idaho 83353 Andreas Hennig Box 192 Sun Valley, Idaho 83353 Richard Higgins Box 1366 Sun Valley, Idaho 83353 John T, Holt 115 No, 18th Ave, Yakima, Wash. 98903 Eugene Huber 671 East 9620 South Sandy, Utah 84070 -2- Robert Jacobson Box 472 Vail, Colorado 81645 Tom Jacobson, Jr. Ski School Vail, Colorado 81645 Werner M. Jauk Box 1311 Sun Valley, Idaho 83353 Sidney Jenson 775 North 4th East Logan, Utah 84321 Jim D, Johnson Box 45 Ketchum, Idaho 83340 J. Phil Jones Park City, Utah 84060 William H, Jones Box 484 Ketchum, Idaho 83340 Leo Kresitsching Box 89 Sun Valley, Idaho 83353 (; i~Lex Kunau ~b'~Box 569 Burley, Idaho 83318 Rene LaFleur Box 13 Sun Valley, Idaho 83353 1-J~Kei th Lange 4784 Annabow Circle Salt Lake City, Utah 84117 ~~"'Bil1 Lash **6811 South Meadow Drive Salt Lake City, Utah 84121 Dave Larsen 2229 Preston Salt Lake City, Utah 84108 Robert E. Lee Box 38 Sun Valley, Idaho 83353 James Limes Box 34 Sun Valley, Idaho 83353 "\ ''''Lou Lor enz 2010 West North Temple I, Salt Lake City, Utah 84116 Robert R. Marana Box 2 Sun Valley, Idaho 83353 Wayne V. McAtee Box 311 Ketchum, Idaho 83340 Jim McConkey Tod Mtn. Resort 231 Victoria Street Kam100p, B.C. Canada Adi A. Mueh1egger Box 89 Sun Va11eY9 Idaho 83353 ~b"'M. Ear 1 Mi 11er 1657 24th Street Ogden, Utah 84404 Clark E. Monk Box 432 Ketchum, Idaho 83340 Edward Morris 1139 East 7625 South Midvale, Utah 84047 Rene Moser Box 1321 Sun Valley, Idaho 83353 Robert Neumann 7904 Thornton Circle Sandy, Utah 84070 Harold Oglesby Box 223 Sun Valley, Idaho 83353 Leif Odmark Box 1372 Sun Valley, Idaho 83353 Leslie Outzs Box 221 Sun Valley, Idaho 83353 Manfred Parker 153~ South Avenue 49 Los Angeles 42, Calif. 90042 \~ '~Dave Parkinson P.O. Box 146 Park City, Utah 84060 Robert F. Parker 1428 Crandall Avenue Salt Lake City, Utah 84106 Herman A. Primus Box 305 Ketchum, Idaho 83340 Glenn A. Phillips Box 37 Sun Valley, Idaho 83353 ,b'(Jay Price 755 South 100 West Price, Utah Helmut J. Purrer Box l343 Sun Valley, Idaho 83353 Chuck Quinn 1291 3rd Avenue Salt Lake City. Utah 84103 Antonin Racloz Box 1432 Sun Valley, Idaho 83353 Tony Raeber Box 157 Ketchum, Idaho 83340 Paul Ramlow Box 66 Sun Valley, Idaho 83353 '>'(Don Rhinehart, Vice Pres. \\ Box 305 Ketchum, Idaho 83340 Toni Rhinehart Box 305 Ketchum. Idaho 83340 Dean Roberts 1920 Brookhill Drive Salt Lake City, Utah 84121 Roger Roche Cactus Drive Pocatello, Idaho 83201 Olaf Rodegard Ski School Sun Valley, Idaho 83353 Erich Roiser Box 1401 Sun Valley, Idaho 83353 -3- Arthur Sandmeier Box 69 Sun Valley, Idaho Charles Satterfield 1121 East 2nd South Salt Lake City, Utah 84102 Jim Savaria Box 551 Hailey, Idaho 83333 Andreas Schernthanner Box 1352 Sun Valley, Idaho 83353 Margaret Schultz Trail Creek Ranch Wilson, Wyoming 83014 Adrien Segil 72 South Main Street Salt Lake City, Utah 84101 Courtney Skinner Box 145 Pinedale, Wyoming 82941 Monte B. Skinner Box 271 Sun Valley, Idaho 83353 Summer: Box 145 Pinedale. Wyo. 82941 **Robert R, Skinner Skinner Ski School Cloudcroft, New Mexico 88317 Summer: Box 145 Pinedale, Wyo. 82941 ~""Jack E. Simpson ,I{Warm Springs Ranch Inn Ketchum, Idaho 83340 John D. Slade Box 223 Sun Valley, Idaho 83353 '>'o'(K. Smi th 3414 Brockbank Drive Salt Lake City, Utah 84117 Robert C, Smith 2222 South 21st East Salt Lake City, Utah 84109 *J. R. Bob Smith \~ 2621 Capricorn Way Salt Lake City, Utah 84117 Lee Snedaker 778 11th Avenue Salt Lake City, Utah 84103 .\ '>'(Dennis Staley ,/" " Box 714 Jackson, Wyoming 82002 Konrad Staudinger Ski School Sun Valley, Idaho 83353 Bill Sullivan 2564 Fowler Avenue Ogden, Utah 84403 "'o""Bud Temp le 2106 East 17th Street Tucson, Arizona 85719 Wi lbur Thomas c/o ski school Park City, Utah 84060 Donald E, Thurber Box 46 Sun Valley, Idaho 83353 Mary Clair Upthegrove 1417 Granger Avenue Ann Arbor, Michigan 48104 1Richard Voorhees, M.D, I ~ 945 East 1st South Salt Lake City, Utah 84102 Gordon Webster Box 1391 Sun Valley, Idaho 83353 Summer: RR#2 Vernon, B.C., Canada Gordon West P, O. Box 697 Park City, Utah 84060 Jack Wilderman Box 12 Sun Valley, Idaho 83353 Raimund Wurzenrainer Ski School Sun Valley, Idaho 83353 Joseph L. Young p. 0 , Box 1047 Anchorage, Alaska 99501 Ken E. Zimmerman Box 215 Sun Valley, Idaho 83353 Ann Zeigler 432 No, 2nd West Logan, Utah 84321 Ferrell Adams 109 Carlisle N,E, Albuquerque, N,Ma 87108 Margo Allen 3228 N, Fairoaks Altadena, Calif, 91002 John Allred 2327 Bernadine Drive Salt Lake City, Utah 84109 Paul Alsop 2062 Sycamore Lane Salt Lake City, Utah 84117 Richard Arnold 3717 Poe Street San Diego, Calif, 92107 N, Do Andersen 1185 Idaho Street Idaho Falls, Idaho 83402 Dennis Ash Rustler Lodge Alta. Utah 84070 Beau Bacos PoO, Box 1912 Boise, Idaho 83701 George Baird 795 E, 800 South Centerville" Utah 84014 Grant L, Beagley 3490 West 3800 South Salt Lake City, Utah 84119 Dave Bernolfo 2371 Walkers Lane Salt Lake City. Utah 84121 Eugene Bernson 2549 Imperial Street Salt Lake City, Utah 84106 Merlin Berg 9676 Fenton Avenue Detroit, Michigan 48239 Marvin Blomquist 1470 Blackstone Ave, San Jose 24, Calif, 95118 -4- tV *Bob Zeigler, Secretary **432 No, 2nd West Logan, Utah 84321 ASSOCIATE INSTRUCTORS Aris Boyle 2965 Fieldstream Lane Idaho Falls, Idaho 83401 Richard Boyle 2965 Fieldstream Lane Idaho Falls, Idaho 83401 Jack Buffat 428 Filmore Street Pocatell0 9 Idaho 83202 Jim Burris Box 238 Hill AFB, Utah 84401 Pvt, Gene Clausen US 55-757-011 Co 32nd Bn. 3rd TRB Flo Leonard Wood, Robert D, Clayton 2455 East 3225 South Salt Lake City, Utah Val Conrad 290 West 1200 North Bountiful, Utah 84010 Dick Coon 1730 South 19th East 84109 Salt Lake City, Utah 84108 Muffy Corbet Box 477 Jackson, Wyoming 82002 Curtis Coulam 2201 Wilmington Circle Salt Lake City, Utah 84109 Mo. Dave Draper 2589 East 3020 South Salt Lake City, Utah 84109 Joseph Duncan 1087 Halsey Street Idaho Falls, Idaho 83401 Evelyn Engen 2293 East 6200 South Salt Lake City,Utah 84121 Patricia Evans 175 Chase Street Pocatello, Idaho 83201 Patty Ewing Box 681 Jackson, Wyoming 82002 Mel Fletcher 690 Park Avenue Park City. Utah 84060 Charles Ro Fields 206 Minnie Fairbanks, Alaska Hood Fowler Box 1415 Sun Valley, Idaho Gene Frantz 1927 Blaine Ave. Salt Lake City, Utah 84108 Stanley Fry 3701 Yosemite Drive Salt Lake City. Utah 84109 Gary R, Cowan Jim Gaddis 450 Gray's Gables Rd, Apt. 442 2321 So. 17th East Laramie, Wyoming 82070 Salt Lake City, Utah 84106 Ao Ben Dansie 408 S. 6th West Tremonton, Utah 84337 Malcolm Davis 1515 Riviera Drive Idaho Falls, Idaho 84301 Eddie Dittmar 2534 E, Yermo Avenue Salt Lake City, Utah 84109 Henry Gandiaga Castleford, Idaho Brent Garner 150 East 2nd No. Rexburg, Idaho 83440 Maurine Gillette Route 1 Burley, Idaho 83318 John E, Gee 765 East Center Logan, Utah 84321 Terry Grogan 58 East 8th South Salt Lake City, Utah 84101 Dennis Guiver 4190 Monarch Way Salt Lake City. Utah 84121 D, Gerald Hales 832 South 800 East Orem, Utah 84057 Kenneth Hansen 2629 Burton Avenue Burley, Idaho 83318 Julia Hansen 6785 So, View Drive Bountiful, Utah 84105 Ira Harrigfeld Ashton, Idaho 83420 Wm, R, Haskins 1011 South 7 th Laramie, Wyoming 82070 Tim Heydon PoO o Box 550 Park City, Utah 84060 Ron Hill 5456 Kenwood Drive Murray, Utah 84107 Robert Hilliard Route 2 Burley, Idaho 83318 Terry Hines 2682 St, Marys Way Salt Lake City, Utah 84108 Clyde Hoffman 1775 Washington Blvd, Ogden, Utah 84404 Farrell Holding 475 Cleveland Avenue Salt Lake City. Utah 84115 Lavern Hughes Box 411 Ketchum, Idaho 83340 Rod Hurich Ski School -5- Sun Valleyo Idaho 83353 Marjorie Jacobson 730 E, Lindell St. Sandy, Utah 84070 Mer lin Jacobson Swan Valley, Idaho 83449 Harold Jenkins 7 South Wolcott St, Salt Lake City, Utah 84102 Steve Jensen 326 South 10th East Salt Lake City, Utah 84102 Karen Jensen 775 North 4th East Logan, Utah 84321 Rob Johnson 612 10th Avenue Salt Lake City, Utah 84103 Jannette Johnson Box 118 Sun Valley, Idaho 83353 Gary Jones 421 West 27th Street Bur ley, Idaho 83318 Gary Knudson Box 511 Park City, Utah 84060 Bette Jane Kotter 1115 North Main Logan, Utah 84321 David H, Kotter 1115 North Main Logan, Utah 84321 Doloris LaChapelle Alta, Utah 84070 Lileth Lash 6811 Meadow Drive Sal t Lake City, Utah 84121 J, Keith Larsen 675 5th Avenue Salt Lake City. Utah 84103 Glen E, Larson Burley, Idaho 83318 Sidney D, Lindholm General Delivery Sun Valley, Idaho 83353 Robert Locke 795 Geranium Street Sandy, Utah 84070 Leo T, Low 39 South 1st West Smithfield, Utah 84335 Max Lundberg 1885 Sycamore Lane Salt Lake City, Utah 84117 John Martin 1001 Military Drive Salt Lake City 5, Utah William E. Meckem Box 994 Jackson, Wyoming 82002 Molly MacDonald 707 Eliason Drive Brigham City, Utah 84302 Robert MacDonald 707 Eliason Drive Brigham City, Utah 84302 Sean Malone 1011 West Lee Street Seattle, Washington 98119 Gordon McClean, Jr, 740 No, 1200 East Provo, Utah 84601 Roland Melicher 3801 South 2700 East Salt Lake City, Utah 84109 Tom Morgan 4717 Amber Lane Apt, #1 Sacramento 41, Calif. 95841 Terry Morris 788 18th Avenue Salt Lake City, Utah 84103 Robert F, Mull 370 Linden Drive Idaho Falls, Idaho 83401 Lt. Richard Mulder AO 313 2753 PO Box 332 Randolph AFB, Texas 78148 Robert Neill Box 1443 Sun Valley, Idaho 83353 Gene Palmer 302 Chautauqua Park Boulder, Colorado Clark Parkinson Treasure Mountain Inn Park City, Utah 84060 Wm. H. Perry 675 Wabash tflO Idaho Falls, Idaho 83401 Clint Pelto 12211 6th N.W. Seattle 77, Washington 98177 Jan Peterson 575 South 6th East Logan, Utah 84321 Garth Petersen 160 Tautphaus Drive Idaho Falls, Idaho 83401 Joe Poitevin 369 West 14th Street Idaho Falls, Idaho 83401 Phillip Pi ttz Park City, Utah 84060 Robert Pollock 431 East 14th Street Idaho Falls, Idaho 83401 Bonnie Pond 773 Loveland Avenue Salt Lake City, Utah 84106 Edwin Pond 773 Loveland Avenue Salt Lake City. Utah 84106 Tom Plofchan Alta Lodge Alta, Utah 84070 Geraldine Price 1134 Ramona Avenue Salt Lake City, Utah 84105 -6- *~'(Sonya Redd LaSal, Utah 84530 **Dan Reiman, Jr. Ashton, Idaho 83420 Clark Sanford 4242 South 11th East Salt Lake City, Utah 84117 Darrel Scott 676 West Lewis Pocatello, Idaho 83201 Angus Shearer, Jr. 3011 East 7180 South Salt Lake City. Utah 84121 Mari lyn Shearer 3011 East 7180 South Salt Lake City, Utah 84121 Patricia Smith 934 Shirecliffe Rd. Salt Lake City, Utah 84108 Robert J. Smith Route 1 Box 307 Idaho Falls, Idaho 83401 2nd Lt. Bill Spencer 422 G Beluga US Biathlon APO 949 Seattle, Wash. Kenneth Taylor 1612 Blaine Avenue Salt Lake City, Utah 84105 Hugh Thomson, Jr. 419 East 13th South Salt Lake City, Utah 84115 Dave Thurgood 2019 Lambourne Avenue Salt Lake City, Utah 84109 Karl Tucker 730 East 360 South Orem, Utah 84057 Howard Uibel 249 S.F .Ho BYU Provo, Utah 84601 ~b'<"James Varin Route 1 Gooding, Idaho 83330 Kay Wade 2207 Preston Street Salt Lake City, Utah 84106 Sandra Wade 2207 Preston Street Salt Lake City, Utah 84106 Rex E. Warner 562 East 3000 North No. Ogden, Utah 84404 Tom Webster 324 East 3rd South Rexburg, Idaho 83440 James Wharton 1601 Beverly Road Idaho Falls, Idaho 83402 Wendell White 1820 South Main #306 Salt Lake City, Utah 84115 Cindy Willard Box 185 Sun Valley, Idaho 83353 Mike Wilson 157 South 13th East Salt Lake City, Utah 84102 Elmer Womack Route 1 Rexburg, Idaho 83440 James Wood Burley, Idaho 83318 Bob Young 1655 Roosevelt Avenue Salt Lake City, Utah 84105 HONORARY MEMBERS Rev. Louis E. Kern 2740 Pennsylvania Avenue Ogden, Utah 84401 Claude Jones 1122 Blue Lakes Blvd. No. Twin Falls, Idaho 83301 Bill Cook 2848 East Mt, Jordan Rd, Sandy, Utah 84070 Gus Hansen 2778 Parleys Way Salt Lake City. Utah 84109 Bill Levitt Alta Lodge Alta, Utah 84070 Earl A, Miller 1270 East 2000 North Provo, Utah 84601 -7 - RETIRED MEMBERS Herb Nolan 1096 So, Coast Highway Laguna Beach, California 92651 Rulan Nichol 1664 East 48th South Salt Lake City 17, Utah 84117 Capt, Hugh Olander 05706272 225th Station Hospital APO 189, New York, New York Ken Riggs 1245 Lavon Circle Salt Lake City, Utah 84106 Jim Shane 4010 El Dorado Street Salt Lake City, Utah 84117 Ronald Simmons 1082 4th Avenue Salt Lake City, Utah 84103 CERTIFIED SKI TEACHER INTERMOUNTAIN SKI ASSOCIATION INTERMOUNTAIN SKI INSTRUCTORS ASSOCIATION THIS CERTIFIES THAT ........................ EDWIN ... J ..... POND ...... N 0 .. 520 .............................. .. HAS PASSED THE TESTS AND REQUIREMENTS PRESCRIBED BY THE INTERMOUNTAIN SKI ASSOCIATION FOR ASSOCIATE INSTRU 6/30/65 •• 0 •••••• • • ••• • • • • • •• •• • •• •• •• • • • ••••••••••••••• Expiration Date President C E R T I F I CAT ION - Examination Policy 1965-66 Intermountain Ski Instructors Association Plan for the Certification of Ski Teachers by the Intermountain Ski Instructors Association. The following proposals are for the purpose of placing this system for certification of ski instructors into operation. They cover the problems of supervision and operation of Certification-Examination process. DUTIES OF THE ISlA CERTIFICATION COMMITTEE: The duties of the ISlA Certification Committee shall be as follows: Examiners: 1. Put this system into operation, maintain it and supervise its operation. 2. Perform such other duties as may be hereinafter referred to, or outlined in, the By-laws of the ISlA. EXAMINATION ADMINISTRATION The examiners shall be appointed by the Certification Committee, ISlA, as stated in Sec­tion 5 of the By-laws. The committee shall follow a program of qualifying, selecting and training of competent examiners, by appointing individuals who are above average in tech­nical and mechanical knowledge of skiing and ski teaching. The committee shall use dis­cretion in choosing examiners who are mature and are not narrowly inclined concerning per­sonalities, or the merits of anyone ski school or system of ski teaching. The term shall be for one examination. Following each examination, the committee shall evaluate the re- ~. sults of the examination with reference to the performance of the joint examining board and each individual examiner. The results will be retained by the committee and used for future reference for the selection of examiners. Names of the examiners for each examina­tion shall not be disclosed until the day of the examination unless otherwise directed by the committee. Compensation of Examiners: The examiners shall receive twenty-five ($25.00) dollars a day as compensation for the expenses for each day spent as an examiner. In addition, each examiner shall be entitled to receive reimbursement for necessary postage, telegraph and telephone expenses and any other incidental expense directly incurred to the operation of the examination. The Chief Examiner, in cooperation with the President and Treasurer, may at their discretion, compensate examiners and other individuals, for their expenses upon receipt of said expenses. The examining board shall consist of at least three members. The Chairman of the Certifica­tion Committee shall be acting Chief Examiner for the Certification Examination. In the absence of the Chief Examiner, the Committee shall appoint one committee member to be in charge of the examination. Each examiner shall keep his own score of grades on all can­didates examined. The examiner will be responsible to keep all scores in strict confi­dence. The average of the examiners scores shall be the final score. PRELIMINARIES OF THE EXAMINATION Time and place: The ISlA will conduct an examination for ski instructors, at any reasonable date, when at least eight (8) but not more than ten (10) candidates per day will make an application accompanied by the examination fee. The application must be submitted at least fourteen (14) days prior to the requested date for examination. On receipt of the application and Certification-Examination Policy Page Two - fee the Chief Examiner wi 11 confirm the date of examination and send a pI.an for certifi­cation to each individual candidate. The areas where there are less than the required number of candidates, the candidate should send an application and fee to the Chief Exam­iner and he wi.ll notify them of the next examination. Date, place and all applications shall be subject to approval of the Certification Connnitteeo The Certification Connnittee Chairman in cooperation with the President of ISIA may arrange an examination at any date or place. Announcements: It will be the responsibility of the Certification Connnittee to publish the plan for cert­ification and to make available the name and address of the secretary of ISlA and/or the Chief Examiner. It shall be the duty of the Certification Connnittee to announce through the press, direct mail and other media, the results of the examination innnediately. In addition, the connnittee shall issue individual critique of the exam in the form of an average of the examiners score sheets to all candidates. Qualifications of Candidates: A candidate must be a resident or working in the Division and must meet the following qualifications of the ISlA before he or she be al.lowed to take the exam. Candidates for examination for Associate Ski Instructor shall be. at least eighteen (18) years of age. Candidates for Certified Ski Instructor shall be twenty-one (21) years of age. All can­didates shall have Bufficient knowledge of the English language 0 Candidates shall have a high standard of personal ethics and character. All candidates shall be subject to approval by the Board of Directors. App lications: The candidate for examination shall fill out an application stating his name, address, age,.. citizenship, experience in ski teaching, ski school affiliation and the place and date of the examination: first aid data as described in Subject C. The candidate also shall con­sent to the cancellation of his certification by the Board of Directors at its discretion. The application together with the fee for examination must be mailed to the Secretary or Certification Connnittee Chairman not 1e5s than fourteen (14) days prior to the examina­tion. In the case an application is rejected because of failure to meet the application requirements, the Chief Examiner shall promptly notify the candidate. Term of Certification: The term of certification shall be for one year after which time the candidate may apply for renewal without examination provided he has met the requirements outlined in the Articles of Incorporation and by-laws of the ISlA. Fees: The fee for examination shall be twenty~five ($25.00) dollars. There shall be no refunds. Insignia: Ski teachers pin will be issued to the successful applicant of the examination. The pin shall remain the property of the Intermountain Ski Instructors Association. Additional pins may be obtained on deposit from the Treasurer of the ISlA. On termination of certi­fication, all pins shall be returned to the Treasurer, ISlA, and interested agencies (U.S. Forest Service and USSA Divisions) shall be notified by the Secretary of the ISlA. - Certification-Examination Policy Page Three EXA.MINATION The examination will be based on the Official American Ski Technique, as published by the Professional Ski Instructors of America. The examination is composed of three sub-jects. Subject A. Teaching Ability, Aptitude and Skiing Ability. This portion of the examination will be conducted on the snow, and will be completed in one appointed day. Part 1 The candidate shall demonstrate the following finished technical forms: Straig ht running Straight Snow Plow Snowplow Turns Traverse Forward Sideslip Stem Turns Uphill Christy Stem Christies Parallel Christies Wedeln The candidate may be asked to demonstrate additional maneuvers. Part 2 The candidate shall be able to analyze and explain clearly and correctly each movement of any of the maneuvers listed under Part 1 above. He should be able to recognize any incorrectly executed maneuver and to discover, explain and correct the fundamental errors involved. He shall be able to select proper terrain for teaching various maneuvers, considering gradient, snow and weather conditions, safety, etc. The candidate shall demonstrate abilities to lead a class from one man­euver to the next, in a natural order and according to various objectives by use of auxilliary maneuvers. Part 3 During a free skiing period, the candidate shall prove his ability to execute with a high degree of precision, steadiness and control, his complete repertory of downhill skiing maneuvers. The candidate shall also demonstrate his ability to run a short (10 to 15 gate) Slalom course, at the discretion of the examining board. Part 4 The candidate shall complete in writing a short series of questions con­cerning history, organization, current events, items of general interest, all pertinant to the sport of skiing. The examiners shall use a total of twenty possible points. Any candidate who attains an average of the examiners scores of 16 points or more will, on completion of subject B &. C, be a certified Ski Instructor. Any candidate who attains an average of the examiners scores of 12 to 16 points on each of parts 1, 2, 3, and 4, of Subject A, will, on completion of Subjects B &. C, be classified as an Associate Ski Instructor. Certification-Examination Policy Page Four Subject B Equipment, Organization of the Sport, and Ski Mountaineering. The candidate should be suitably equipped and clothed and shall convince himself that his class is also well equipped. The candidate should know the fundamentals of proper ski equipment and clothing. He should be able to make emergency repairs to his own ski equipment and his pupils' equipment. The candidate should know the most important facts concerning the FrS, lSA, US SA , PSIA, classification of competitors, FIS rules, and the distress signal. Due to the fact that most of the skiing in this division is of a decidedly steeper mountainous character, the candidate should know the most important facts concerning: 1. Party management 2, Ski Mountaineering 3. Route finding, principles of map and compass 4. Avalanche, Hazards and recognizing them 5. Avalanche, rescue technique. As a basis for this subject, shall be used: Manual of Ski Mountaineering, Revised, David R" Brower, Editor, compiled under the auspices of the NSA, 2nd Edition,. Univer­sity of California Press. Note: Subject B is to be presented in the form of a written report. This report shall be equivalent to at least ten (10) pages typewritten in length. It is highly recom­mended that the candidate keep a copy for future reference. Refer to: Avalanche Handbook, U. S. Government Printing Office. Subject C First Aid: The candidate will be required to hold valid card of the American Red Cross in the standard advanced first aid. The First Aid requirements should be completed before the candidate takes his examinationo Evidence of the candidates valid ;'3tandard advanced first aid card, with the date of expiration, shall be include.d with the application for examination. The examination will cover all sections of Subjects A, Band C of this plan for certi­fication. Subject B wtll be in the form of a written report and submitted not later than fifteen (15) days after the examination. If this report is not submitted within the fifteen (15) day time limit, the examination will be automatically nullified. * * * * * * * * * * * September 25, 1965 Don Rhinehart, Chief Examiner, LS.LA. -- C E R T I F I CAT ION - Examination Policy 1965-66 Intermountain Ski Instructors Association Plan for the Certification of Ski Teachers by the Intermountain Ski Instructors Association. The following proposals are for the purpose of placing this system for certification of ski instructors into operation. They cover the problems of supervision and operation of Certification-Examination process. DUTIES OF THE ISLA CERTIFICATION COMMITTEE: The duties of the ISLA Certification Committee shall be as follows: Exami ne.r s : 1. Put this system into operation, maintain it and supervise its operation. 2. Perform such other duties as may be hereinafte.r referred to, or outli.ned in, the By~laws of the ISLA. EXAMINATION ADMINISTRATION The examiners shall be appointed by the Certification Committee, ISLA, as stated in Sec­tion 5 of the By-laws. The committee shall follow a program of qualifying, selecting and training of competent examiners, by appointing individuals who are above average in tech­nical and mechanical knowledge of skiing and ski teaching. The committee shall use dis­cretion in choosing examiners who are mature and are not narrowly inclined concerning per­sonalities, or the merits of anyone ski school or system of ski teaching. The term shall be for one examination. Following each examination, the committee shall evaluate the. re­sults of the examination with reference to the performance of the joint examining board and each individual examiner. The results will be retained by the committee and used for future reference for the selection of examiners. Names of the examiners for each examina­tion shall not be disclosed until the day of the examination unless otherwise directed by the committee. Compensation of Examiners: The examiners shall receive twenty-five ($25.00) dollars a day as compensation for the expenses for each day spent as an examiner. In addition, each examiner shall be entitled to receive reimbursement for necessary postage, telegraph and telephone expenses and any other incidental expense directly incurred to the operation of the examination. The Chief Examiner, in cooperation with the President and Treasurer, may at their discretion, compensate examiners and other individuals, for their expenses upon receipt of said expenseso The examining board shall consist of at least three members. The Chairman of the Certifica~ tion Committee sha.ll be acting Chief Examiner for the Certification Examinationo In the absence of the Chief Examiner, the Committee shall appoint one committee member to be in charge of the examination. Each examiner shall keep his own score of grades on all can­didates examinedo The examiner will be responsible to keep all scores in strict confi­dence. The average of the examiners scores shall be the final score. PRELIMINARIES OF THE EXAMINATION Time and place: The ISlA will conduct an examination for ski instructors, at any reasonable date, when at least eight (8) but not more than ten (10) candidates per day will make an application accompanied by the examination fee. The application must be submitted at least fourtee.n (14) days prior to the requested date for examination. On receipt of the application and Certification-Examination Policy Page Two fee the Chief Examiner will confirm the date of examination and send a plan for certifi­cation to each i.ndividua1 candidate. The areas where there are less than the required number of candidates, the candidate should send an application and fee to the Chief Exam­iner and he will notify them of the next examination. Date, place and all applications shall be subject to approval of the Certification Committee. The Certification Committee Chairman in cooperation with the President of ISLA may arrange an examination at any date or place. Announcements: It will be the responsibility of the Certification Committee to publish the plan for cert­ification and to make available the name and address of the secretary of ISlA and/or the Chief Examiner. It shall be the duty of the Certification Committee to announce through the press, direct mail and other media, the results of the examination immediately. In addition, the committee shall issue individual critique of the exam in the form of an average of the examiners score sheets to all candidates. Qualifications of Candidates: A candidate must be a resident or working in the Division and must meet the following qualifications of the ISlA before he or she be allowed to take the exam. Candidates for examination for Associate Ski Instructor shall be at least eighteen (18) years of age. Candidates for Certified Ski Instructor shall be twenty~one (21) years of age. All can­didates shall have sufficient knowledge of the English language. Candidates shall have a high standard of personal ethics and character. All candidates shall be subject to approval by the Board of Directors. AppHcations: The candidate for examination shall fill out an application stating his name, address, age, citizenship, experience in ski teaching, ski school affiliation and the place and date of the examination: first aid data as described in Subject C. The candidate also shall con­sent to the cancellation of his certification by the Board of Directors at its discretion. The application together with the fee for examination must be mailed to the Secretary or Certification Committee Chairman not less than fourteen (14) days prior to the examina­tion. In the case an application is rejected because of failure to meet the application requirements, the Chief Examiner shall promptly notify the candidate. Term of Certification: The term of certification shall be for one year after which time the candidate may apply for renewal without examination provided he has met the requirements outlined in the Articles of Incorporation and by-laws of the ISlA. Fees: The fee for examination shall be twenty-five ($25.00) dollars. There shall be no refunds. Insignia: Ski teachers pin will be issued to the successful applicant of the examination. The pin shall remain the property of the Intermountain Ski Instructors Association. Additional pins may be obtained on deposit from the Treasurer of the ISlA. On termination of certi­fication, all pins shall be returned to the Treasurer, ISlA, and interested agencies (U.S. Forest Service and USSA Divisions) shall be notified by the Secretary of the ISlA. Certification-Examination Policy Page Three EXAMINATION The examination will be based on the Official American Ski Technique, as published by the Professional Ski Instructors of America. The examination is composed of three sub­jects. Subject A. Teaching Ability, Aptitude and Skiing Ability. This portion of the examination will be conducted on the snow, and will be completed in one appointed day. Part 1 The candidate shall demonstrate the following finished technical forms: Straig ht running Straight Snow Plow Snowplow Turns Traverse Forward Sideslip Stem Turns Uphill Christy Stem Christies Parallel Christies Wedeln The candidate may be asked to demonstrate additional maneuvers. Part 2 The candidate shall be able to analyze and explain clearly and correctly each movement of any of the maneuvers listed under Part 1 above. He should be able to recognize any incorrectly executed maneuver and to discover, explain and correct the fundamental errors involved. He shall be able to select proper terrain for teaching various maneuvers, considering gradient, snow and weather conditions, safety, etc. The candidate shall demonstrate abilities to lead a class from one man­euver to the next, in a natural order and according to various objectives by use of auxilliary maneuvers. Part 3 During a free skiing period, the candidate shall prove his ability to execute with a high degree of precision, steadiness and control, his complete repertory of downhill skiing maneuvers. The candidate shall also demonstrate his ability to run a short (10 to 15 gate) Slalom course, at the discretion of the examining board. Part 4 The candidate shall complete in writing a short series of questions con­cerning history, organization, current events, items of general interest, ail pertinant to the sport of skiing. The examiners shall use a total of twenty possible points. Any candidate who attains an average of the examiners scores of 16 points or more will, on completion of subject B & C, be a certified Ski Instructor. Any candidate who attains an average of the examiners scores of 12 to 16 points on each of parts 1, 2, 3, and 4, of Subject A, will, on completion of Subjects B & C, be classified as an Associate Ski Instructor. Certification-Examination Policy Page Four Subject B Equipment, Organization of the Sport, and Ski Mountaineering. The candidate should be suitably equipped and clothed and shall convince himself that his class is also well equipped. The candidate should know the fundamentals of proper ski equipment and clothing. He should be able to make emergency repairs to his own ski equipment and his pupils' equipment. The candidate should know the most important facts concerning the FIS, 1SA, US SA , PSIA, classification of competitors, FIS rules, and the distress signal. Due to the fact that most of the skiing in this division is of a decidedly steeper mountainous character, the candidate should know the most important facts concerning: 1. Party management 2. Ski Mountaineering 3. Route finding, principles of map and compass 4. Avalanche, Hazards and recognizing them 5. Avalanche, rescue technique. As a basis for this subject, shall be used: Manual of Ski Mountaineering, Revised, David R. Brower, Editor, compiled under the auspices of the NSA, 2nd Edition,_Univer­sity of California Press. Note: Subject B is to be presented in the form of a written report. This report shall be equivalent to at least ten (10) pages typewritten in length. It is highly recom­mended that the candidate keep a copy for future reference. Refer to: Avalanche Handbook, U. S. Government Printing Office. Subject C First Aid: The candidate will be required to hold valid card of the American Red Cross in the standard advanced first aid. The First Aid requirements should be completed before the candidate takes his examination. Evidence of the candidates valid standard advanced first aid card, with the date of expiration, shall be included with the application for examination. The examination will cover all sections of Subjects A, Band C of this plan for certi­fication. Subject B will be in the form of a written report and submitted not later than fifteen (15) days after the examination. If this report is not submitted within the fifteen (15) day time limit, the examination will be automatically nullified. * * * * * * * * * * * September 25, 1965 Don Rhinehart, Chief Examiner, I.S.I.A. UTAH SKI COMPETITIONS ASSOCIATION NEWSletter October 19, 1965 The racing season is upon us, and itis time again to start thinking about improving our races and our race courses 0 Some of us have been rather busy this summer on race courses, movies, etco Weill bring you up to date on these items further in the Newslettero AN IHPORTANT ITEM, HOWEVER. IS RENEvJAL OF 1964-65 IvIEMBERS FOR THIS YEARo FRANKLY SPEAKING, AGAIN v-JE NEED YOUR HELP AND YOUR MONEY 0 Too few of us are doing the job designed for manyo So, willing workers are badly needed to serve at races, jump meets and for other projectso We need better competitors in this area and better raceso Any of you who are willing to help in any field, be prepared to help during the coming race sea­sono Weill have plenty of races at which you can helpo This can p and will, be a strong organizationo Help us to make it soo ******************** Late last spring when Earl Walters became president of ISA, a meeting to which you were all invited. was held to select new officerso A nominating committee named Nick Spencer as president, John West, vice-pres­ident; Connie Christensen. secretary and Jean Pickett. treasurer 0 Jim Gaddis was named to continue as competitions chairman;,iill Pickett, promotion and public re­lations, Don Beck as finance chairman and Dro John Worley and Butch Hoffman, Logan and Ogden directors, respectively 0 The meeting was held at the General Brewing Corporation Us "tap room II in Salt Lake City. and for the many of you who didnit attend, you missed a fun evening of good beer and foodo However, another membership meeting will be held Novo J at the same place. General Brewing Corpo, 160 So 10th West, at &~x 7 pomo ******************** 'vJe also decided to get to work on clearing runs for competitive training at some of our ski areas o This was deemed a necessary chore so that racers could train on well-groomed courSeS without being a nuisance to recreational skierso We have completed a 1 J/4-mile course at Solitude Ski Area, but without the excellent cooperation of members Keith Lange and Steve Cole, Solitude Manager Dean Bullock" Dean Roberts and Terry Hines, the work couldn it have been done 0 Steve enlisted the aid of 20 or so of his Boy Scouts from ltlasatch Presbyter­ian Cgurch for the first work day and much was accomplishedo McDonald Hamburgers in Holladay very generously donated what amounted to three or four delicious ham- (over) burgers per boy for lunch and Mr. Bullock furnished the soda water. Subsequent work days at Solitude have almost finished the job with the except­ion of widening the lower runout area somewhat. Alta, too. has Race Course widened and polished with the work and cooperation of Alta Hanager, Chick Morton. If the weather holds up, we want to help on preparing the downhill course at ~now Basin near Ogden. ******************** Utah Ski Competitions also joined with ISA in sponsoring movies in Salt Lake City. Ogden, Logan. Pocatello and Idaho Falls. The same movie was shown at the five locations - Sverre Engen's fun-filled 90 minutes of old and new skiing in the West. ********************* Fall and winter projects will include classes to train race officials - timers. gatekeepers, secretaries, etc. After classes have been completed we want to work with ISA to conduct sanctioning tests. We also want to prepare a 15-minute motion picture for gatekeepers, pointing out in the film how to repair courses. mark disqualifications, etc. The film would be made available to clubs sponsoring races. We have begun to work with school officials to get ski racing approved as a varsity sport. This drive will continue throughout this school year. also. Plans have been made for social events such as the fund-raising dinner at Park City prior to the Lowell Thomas Classic last year. We would like you racing enthusiasts to come to the next meeting with ideas and suggestions for improving competition in this area. and also how to improve USCA. See you November Jrd at 160 South 10th West. INTERMOUNTAIN DIVISION UNITED STATES SKI ASSOCIATION 1964·65 DIRECTORY $1.00 1tt1J1anb ~:pnt't5 ';Uee4t UHe4 ~ee ~~fJ#e ~etF~ REIKER - MILLER SCOTT - HEAD - ROFFE KJELL - A &'; T - KASTLE SPORT-OBERMEYER - SPORTCASTER TONI SAILER - KNEISSEL - PLYMOLD COLUMBIA - HART - P &'; M - EDELWEISS DICK SIMON Owner 2049 EAST 6200 SOUTH SALT LAKE CITY 17, UTAH TELEPHONE 277·2649 ~+~**~'}-';'<).<+~")*++o¢o*+-G+>.:-+++++<Ho~ I I i I gi:t .INTEDR IMVIOSUiONNT AIN I:t+ .f. 1$ . S ~ .;. .;. t.. .~;. ~ ~ ~ i I i i i ii 19 64. . 65 ft : + - DIRECTORY I f ~ t .;. i nURD EDmON * ~ : I I ~ : +~~++~+.~~~++~++~ .. ~~~.+~~ OFFICERS PRESIDENT VICE PRESIDENT .ALBERT (SUNNY) KORFANTA Pilldale, Wyoming ROBERT SPRINGMEYER 2203 South 19th' East Salt Lake City, Utah rREASURER SECRETARY RA YMOND LANGSTON 21 n Keller Lane Ti\NA PIEARSON 1 565 East 3115 South Salt Lake City, Utah Salt Lake City, Utah EXECUTNE DIRECTOR ALBERT S. HANSEN 3611 South 610 East Salt Lake City, Utah DIRECTORS ROBERT B. ALLEN, 1749 Millbrook Rd .. Salt Lake City, Utah FRANK BATHEMESS, 817 Holly Ave., Murray, Utah CLlNTON BUDGE, Box 501, Jdeksoll, Wyoming WES DEIST, 154 East 24th St., Idaho Falls, Idaho ZANE DOYLE, 1964 Longview Dr., Salt Lake City, Utah P1\UL GODDARD. 3418 Tyler l\vc., Ogden, Utah WALLACE HEINE, 4731 Marabow Cir., Salt Lake City, Utah JOHN M. HERBERT, 507 25th St., Ogden, Utah ALBERT (Sunny) KORFANTA, Pinedale, Wyoming MIKE KOROLOGOS, 413 "G" St., Salt Lake City, Utah Rl\ y LA~GSTON, ~ 1 n Keller Lane, Salt Lake City, Utah MEL MORGAN, Box 951, PocatcHo, Idaho BILL S,\UNDERS, Box 1036, Jachon. Wyoming K.A Y SCON BERG, Sun Valley Lodge, Sun Valley, Idaho JACK SIMPSON, \Varm Springs Ranch. KClcnum, Idaho ROBERT SPRINGMEYER, 2203 S., 19th E, Salt Lake City, Utah RICHARD L. VOORHEES, 945 E. lst So., Salt Lake City, Utah HONORARY LIFETIME DIRECTOR MARTHINlCS (.Mar..::) 1 .... STRAND, 503 lOth Ave., Salt Lake City, Utah PAST PRESIDENTS 19;<), t940, 1941, and J942 1943, 1944. 1945, 1946 and 1947 lS48 1949 -- 1950 and 19:;1 1')52 and 1953 1\)54 and 1955 1956 and 1')57 1958 and 1959 - 1960 --- 1960 --- 1961 1962 1963 and 1964 --- MARTHINIUS (Mar.:) A. STRAND C. DON REDDISH fRED 1.. MONTMORENCY STEPHEN L. McDONALD HAROLD (Hap) KIMBALL J. G. (Pony) YORSE GUY WIGHT ;\L TON C. MELVILLE Pl\Ut GODDARD HOWARD HANCOCK (resigned) STANLEY C. NELSON ROBERT B. ALLEN JACKE. WILSON ALBERT (Sunny) KORFANTA Pag.: 4 MEMBER SKI CLUBS ALPINE TRAINING SCHOOL Wally Abersold, 1021 East Millbert Ave., Salt take City, Utah BEAR GULCH SKI CLUB Ira Harrigfeld, Ashton, Idaho BRIGHTON SKI SCHOOL K. Smith, 3414 Brockbank Dr., Salt Lake City, Utah HILL AIR FORCE BASE SKI CLUB Robe-rt Lindsay, Box 168, Hill Air Force Base, Utah IDAHO FALLS SKI CLUB Robert E. Oliver, 1070 Homer Dr., Idaho Falls, Idaho JACKSON HOLE SKI CLUB Lew Clark, Jackson, Wyoming KIF! SKI CLUB \Ves Deist, 154 East 24th St., Idaho Fans, Idaho NORD,ALP SKI CLUB Monte Murphy, 1240 East 3800 South, Salt Lake City, Utah NORSEMAN SKI CLUB Dick Simon, 1414 East 8425 South, Sandy, Utah OUR LADY OF THE SNOWS Ellis Stoker, 1350 Kershaw St., Ogden, Utah PARK CITY SKI CLUB Mrs. Norma Ivers, Box 383, Park City, Utah PINEDALE SKI CLUB Mrs. Jame., Bamesberger, Pinedale, \V'yoming POCATELLO SKI ASSOCIATION Mel Morgan, Box 951, Pocatello, Idaho SALT I.AKE JAYCEES SKI CLUB Fon Maddox, 5125 So. 4620 \V., Kearns, Utah SALT LAKE SKI CLUB Raymond Langston, 2172 Keller Lane, Salt Lake City, Utah SAl. T tAKE TRIBUNE SKI CLUB Helen B. Straub, 163 South 13th East, Salt Lake City, Utah SNOW BASIN RACING CLUB Dick Webber, 1515 42nd St., Ogden, Utah SNOW BASIN SKI ASSOCIATION Dr. Charks Pennington, 5540 South noD \V'cst, Roy, Utah SOLITUDE SKI PATROL Tom WoO(!ward, 158 East Hal11pton Ave., Salt Lake City, Utah SPITZ BURGERS SKI CLUB Dean Perkins, 352. 24th St., Ogden, Utah SPORTLOFTERS SKI CLUB Gary Stott, 65 North 6th East, Provo, Utah SUN V ALLEY SKI CLUB Bob Blak~lee, Sun Valley Lodge, Sun Valley, Idaho TIAGO SKI CLUB Ron Burris, 378 North 4th \Vest, Logan, Utah THIOKOL SKI CLUB BIen Nance, 633 \Vade Place, Brigham City, Utah TOOELE COUNTY SKI CLUB , Robert E. Bloomdale, P.O. Box 306, Tooele, Utah UNNERSITY OF UTAH SKI CLUB Marvin Melville, 2161 Millstream Ave., Salt Lake City, Utah USQlJEBAUGH SKI CLUB Wally Heine, 4731 Marabow Cir., Salt Lake City, Utah n COMMrI'TEES ADMINISTRATION: Finance and Budget - RAY U\NGSTON, 2172 Keller Ln. Salt Lake City, Utah Constitution 8:: By-l.aws - BOB SPRINGMEYER, 2203 S. 19th E., Salt Lake City Membership -- MAX JOHNSON, 1768 Country Club Dr., 'Logan, Utah LES TAYLOR, 2525 Hillside Cir., Salt Lake City, Utah Ski Area Operators -... ZANE DOYLE, 1964 longview Dr. Salt Lake City, Utah Ski School Directors --- appointment p~nding CERTIFICATION: Alpine Officials --- W,.\LL Y ABER~OLD, 1].01 E. Millbert l\ve., Salt Lake City Nordic Officials ... '- EUGE~E BERNSON, 2549 fmpnial, Sait Lake City, Utah Ski Instructors -- LOU LORENZ, lOlO \V. North Temple, Salt Lake City, Utah Courses and Hills "." MARV MELVILLE, :'.161 Millmeam Ave" Salt Lake City RECREATION: Public Lands _ .. DEV JENNINGS, ISH Emigration Canyon, Salt Lake City, Utah Ski Hut and Mountaineering --... DICK REAM, 2148 Bryan Ave., Salt Lake Ciry Uniform Tests -.- WALLACE HEINE, 4731 Marabow Cir., Salt Lake City School Skiing"" MARV MELVILLE, 2161 Millstleam Aw., Salt lake City POBUC RELATIONS: Fund Raising ..... MEL MORGAN, Box 951, Pocatellu, Idaho Parking r.ot Drive·- SH,AUNA Bl\RRON, 43 U \V. 4835 S., Kearns, Utah Hall of Fame and History""" :MARC STRAND, 503 10th .'\ve:, Salt Lake City ALTI)N C. MEL'VILLE, not Lambourne Aw., Salt Lak.: City, Utah Trophies and Awards "-.. l'vHKE REDDISH, 1624 Lone Pc"k Dr., Salt Lake Cit} Public Relations J.AN HElNE, 4731 Marah)w Cir, Salt Lah City, Utah COMPETITION: Alpine Chairman -" JACK SIMPSON, WalIn Springs Ranch, KdchuUl, Idaho Juniors-" BILL SAUNDERS, Box 1036, Jackson, \Vyomin!: Seniors .... DAN LEE, 1 SO So, 150 E., North Salt Laki~, Utah International ,,- MARV MELVILLE, 2161 .MillstJ'~am Ave., Salt Lake City Women ." ... VIRGINIA HUIDEKOPER, Wilson Wyoming Eligibaity and Rules ." WES DEIST, 154 E. 24th St., Idaho Fa!!s, Idaho Classification "".,, AI. H:\NSEN, P,O. Box 2203, Salt Lake City, Utah Intercollegiate " ... " MARV MELVILLE, 2161 Mill~tn;am .'\ve., Sale Lake City Unassigned Members ",._. WALLY l\BERSOLD, 10::1 E. MiIlbcrt A,,<c., Salt taL: City, Utah; CLINT BUDGE, Box 501. Jackson, Wyoming; RON BURRIS, 378 No, 4th E., Logan, Utah; JIM (';1\,DD1S, 5438 Revere Drive, Salt Lake City, Utah; ROGER ROCHE, Cactus Drive, Pocatello, Idaho; DICK WEBBER, 1515 4:.'.nJ St., Ogd~n, Utah Nordic Chairman .. -" JOHN CURTIS, Jackson, \Vyoming Juniors ..... DON HILBERT, Jackson, Wyoming Cross Country .. - BERT fEUZ, Jack8on, Wyoming Jumping .... GLEN CHAMBERS, Jackson, Wyoming Intercollegiate ._. MARV lvlELVILLE, :.'.161 MiIhtream Ave" Salt Lake City Classification .. " AL HANSE~. P,O. Box 2203, Salt Lake City, Utah Unas,~igned Members--- MONTE MURPHY. 1280 E. 3800 S., Saitl.ake City BOB IRVINE, 2530 So, 7th E., Salt Lake City Page 6 NATIONAL SKI PATROL SYSTEM National Dir~('t()r: ClL\RLES SCHOBINGER, 828 Scvent:'enth St" D.:-nwr, Colorado National Executive Secretary: RITi\ C. C'\VNAR, 8~8 SeYfntc(ntb St., Denver, Colorado INTERMOUNTAIN SKI PATROL OFFICERS Division~1 Chairman: FRANK .t\.. B:\THEMESS, 317 Holly AYe., 11urray, Utah Assistant Divisional Chairman: GEi:\E \VH3HT, 1247 l':orth 12th West, Salt Lake City, l:tah L,'gai Adviso~: BILL YOG£L. 1%0 Wil,,:m l\ve., Sah Lake City, Utah Medic"l Advi,or: DR. C. (:, H I\LL. ~(i5 '. Fait t,2tiO Suuth. Salt Lake City, Utah Review Board Chait'man: Ri\Y L:\NGE, 6351 Y1Hagc Grc . .::n Rd., Salt Lake City, Ctah Public R"I"tions Chairman: TED IL-\N.SE.LL, 2312 Walker Ln., Salt Lak" City, Ctah Safl't\' flo'ltd Ch.1irmal1: jUHl:\ l'Li\NNERY, 315 South 30f) Ea,t, CC!1kn'ilk, t:t"h Supply Offinr: ]O,"\NNL ERSKL\'E, 15:9 Yale A\c., S,llt Ja;;c' City, l.,'tah Avalanche Chairm,m: O\\E~ S,\L~DERS, 1,55 Hnlly'\oud :\"'" Salt Lak~ Ciry, Cta.h INTERMOUNTAIN SKI PATROL ORGANIZATION tJTAH R.EGION: R";;",,:<,,l Chair"",n ,,_. KI\f SEELEY, H23 East 9th So\;th, S,..!t Lake City, Crah Salt LakE' S"ction: S,'('(ior. Chief ,-- f. MORRIE KING, ~ i 5') East P~\meb, Salt Lake City, l:tah Suit Laj.~C' Si.'cti(jn Patrd} Lcad('r~: Alta '"". IL\ROLD COODl\O, ~~50 E, 4800 S .. Salt Lake City, Utah I('l: CARY R. MILLER, 785 Sihet Shadow Dr., Murray, Utah CIty OWEN SAliNDERS, 1555 Hollywd, Ave." Salt Lake City S"litltd" R, WILUAM HOPKINS. 6910 Vill;,.~" Green, Salt Lake City Ogden-Logan S"ction: S,'~tiol' Chid·.. HAROLD STR.-\):D, 3815 ~o. 900 W., Ogden, t:tah O;;J"n,Log:tn Se~tiorl P~trol L<"adcrs: 13,'11\,;:1" Mountain '''-- DALE NELSON, 785 Hillcrest. LOl,:an, Utah SLOW Rdsin " .. -' RAY E.NYE, 851 Liherty, O\;Jl'!l, Crah Provo Section: Section Chid -. CRl'IlG MICKELSO~~, 32 W. 750 N., Orem, Ctah PWy,) Sc.:tiL'n P,l(lul L'ader" Timp Hav.:n -"- CRAIG MICKELSON, 32 W, 750 N., Orem, Utah Vernal ._"" ERLAND PREECE, Box 522, Vernal, Utah Page 7 Continued on pa.ge I) SKI PATROL (Continu,'ci irom page 7) lDAHO,W:YOMING REGION: Regional Ch.1i,.lJlan--- D:\VE C. SHELDON, 70 Da\'j" Dr.,Yocatdlo, Idaho Idaho Falls Section: .' S;:ctiGn CUd - - WARRE~ PL\E:\,DER, l08~ \\'cstag;ml, Idaho Fa~ls, Ida, Idaho f'alls Section Pa! wI Leadcr~: . Kelly Canyon -- JERRY M. BROOKE, 915 8lh St., Idahd Fall;;, Lbho Pine Ba,in _ .. ROBERT F. !v1l'I L 370 IiEdcn Dr. Idaho Fall", Idaho Jackson.Pinedale Section: Section Chid--· CL.t\RE~CE STEl\RNS, c/o HUllgry Ja-:ks, \\';]50n, \\'yo, Ja.,:-kson~P!!l~daL.:: :)~ctiun Petrol Lt"<lJcr;;.: - Jack<on H'jl~ . F, DOUGLAS lvkLt\REN, Box 222, :Mo()sc, \\'"omin;5 Lion Head JOSEPH lvV\X\VELL, Box 339, \\'c,t Yclluw"wnc. Mont_ Pin,:ealc --0 CH,\RLES D, R,\PER, Box 359. Pindai;:, \Vyoming Pocatello Section: Sectioll Ciwf 5T£\'F R r,.: DES1LL, 377 Quigg, Sb.·l1ey. Idaho Pocarello Section PatH'] L·"JeI'>: Ih:,:od: RIC1-::\RD E. BEN:NET'T, 530 So. John""", Pocatello, Id:l. Twin rail, Section: ~c .. ~t\on CT:t2f T\\ in 1",.:1 ... S~,::::.~~:n I-":'''>CJ,·q,· ROCER JOl'-iES, Bn;.' 6'H, l-(",<:rt, Lhhu INTERMOUlSTAIN SKI INSTRuCTORS ASSOCIATION OFFICERS President: RIC!L-\!~D L \·(\(lRHfE::i. 945 Ea:t ),t S._.lith, Sal, Lh,' Cit>, Ctah Vi('t, Pre~ident Dl":~ RHI"'EH,\RT. g.,\. ::1::; K,;td,,,: •. lJ,:h" Trt:.'d,\Urer J. R, (B\l13) "\lITH. 2(,:: Cap:,;I.rll \\' .• y, S,dt LjJ.~ Cty. L:t;,h SeCtTtarv \1.,'LL(;YD i'~Z.,:l\.~r.:. J)45 h;J;~~n !-~J~j:- t)I:'\"(,. :~;jlt L;-t~," (:Jty. L:u:h DIRECTORS 1\'( IUDY .'\:-;IJERSOl\:. '7(14,) ::Ooud' 29i\5 [J't. SdtL~e CHv, t't,ih \\,[S DEIST. l,'i-l Fa,( ~~th Sm'c':' Ida;,,) FJ]l;. Idab, . SfGj £:.JGL. Sun \'alll.'Y Lc,j.~f·, Sun "alL.'v, Idaho M. LLOYD FP .. ,'\NK, J 5.;5 InJi:Ul Hill, D~iw. c;;dt L;,L Ctl', {'tal. LEX J\l.};/\L p, O. Box 569, Bur!,;. IJ . .)w KEITH L;\~';GE, :~29 L,'t :;225 $""110, S.11l Lak.,' CfV, l-lli" LOt.: LURE~Z, 2(1 1) WN J\'urt), T,." P:\\T P.'\HKI~S(lN, 2182 Ea.t ~:G,) eli L'Cf; (jl,):,<: 1". RU<tlcl Lu,l).;l' .• '\It;" DO\, RH1'<EH~,\RT. Bux 305, K,'ichm, leaho DL,\\, RUBERTS. 19.'!) Hrdu~hill Dr;"., Sai, Lake Cit\,. tTta)' J R. (Bl)B) SMITH, 2621 Capri.:orn \\',1'" S;;It. La;;.,' C,<v. L:ah DENNIS L 5T:-\LEY, Box 7J 4. Jack'<·n. \\\'",;n,: R1CHARD L \'()URHEES, 945 fa'! k '";"'.llh_ Salt Lake City. Ctah ROBERT ZlEGLER. 3135 N .• rd, 575 EiI'f. Nolth OgJ(·n. Ctah EX·OFFICIO DIRECTORS BILL LASl-;, 6811 Mead,.", Drive. S,11,; Lake- (';t •.. L:t:th t:U\L'DE J01\ES, 292 Bin'.' Lah; Nt.nh, T"'ir; FallE, Idaho Pag,: 1\ AtTA CHICK MORTON, Man;iger Aha Lodge .. ,\j(.;l, vIa Sandy,. L'tah TckplHlni: ._- Alta 4 L"(,".lrion: 23 miJc~ HIlJtheast; of Salt Lake City ~;)H.n; Mid-}>.;v\ember \:0 May lifts: ~ double chairs, 1 6iogle chair and ~ ropes stop",>, opnl rum for beginner, inter­mC'diate and advanced Day Pass Rate: $4.00 (l\lbion $3.(0) Facilir.i(;,.: M,?ah, Lodging, Rpntrus, Rc' ~'air>, Ski SrhooJ. Ski Patrol, S\l;£jH!n~ng and JUIl1PS 'l\~r Ekviltion: W,WO feH BEAVER MOUNTAIN H:\ROLD E SEEHOLZER, M.anag':r 505 S('ll~h Maln LOj!.an, l:tah Tfk'}'t\fJn~ --- SK 2,,,;0}) Lucrttlon: ::8 lLile~ nGrtht'2n of Logan :Sl'a~on; November t.c May Lift,: Z dDubl~ chair~ SI01;'CS: OP,'ll runs for he gin.ner, inter" rni~diat ... ? and cl.dvarl"t?d Dil)' Pass Rare $.'dO FaciJ.;ti;:~: Meal:;, Ski SdW0!, Ski Pa· ~Rll, Rm(als., Repairs and Jumps Tor Ele\'ation: 8,550 fe<t CARII:lOU DEWEY W. T." YSOM, Manager Pocaldlu Crc,,..k Road Pocatello. Idaho Tdcphoni.'-- CE 3·-1953 L{'Calif)!!: 6 l!lik~ ca,t of Pocatello Se~t.'()!l: D",n,mber 10 to Ma.l'dl 10 Lifts: 1 rope Slop"'.: open runs for beginner, inter­mediate and advan,'ed Day Pa~5 RMC': H,OO Facilities: Meah, Rentals, Repairs, Ski Srh()o!, Ski Patrol and Ice Skat­ing Top Elevation: 6,:WO feet BEAR GUtCH DAN REIM"\NN, MillJagn A<.hton, Idaho TdcphoIH' --- 651·7419 I.o,~atio.n: 9 miles northea<t of o'\shton S" .. wn: DecembX'r to Apnl Lifts: 1. T·bar and ~ mrn srope*~ open rons for b;:j!H1.n\~r, Hitcr" m<"diate, and :.t,h'anr,,·j Day Pass Rate: $,2.75 (WI":" $1 ":',H F".cilities: :I.,icals. Lodr:iflg. Rq1i1ir" Ski School, Ski Patrol. b, '$L,t\!l/: ;md Night Skiing Top EkvMion; 6,000 k"t BRIGHTON ZANE DOYl.E <lnd DEAN JENSEN, C,)·}'1an.l~:crs 3.5~5 Htrm>:s Driyc Salt Like City. U{"h Tekplwne -_ .. " CR '7·544(\ Location; 29 mile, ,'}llfIH,<t<1 ",j Salt Lal:e City S"iJson: No\Cm~r to Ma)' Lifr~;; ~. double C-!l.air8t l' f..in.,;:Jt; chair. 1 T-bar - SloreE.: opt'n runs for b,:--gi·n!1~l" .. iHt~r" !!lcd,lat<' and advanad Da\' P;lSS Rat'~: $3,50 Fa~iiiti<!,-: Meah, Lodl(ing, Ski ~';(h,)C,I, Ski Patrol, Rentals, Repair> and Svdrnmin~ Top Elevation: 10,::00 (,'d GOOSEBERRY Dll.N A. BURNS, Mallaga Salina, Ctah Tdephone .. -- JA 9-385::' Location; U> mil,:s wutlw:a;;t of Salina S,,:IHH1: November to May Lifts: 1 rope Slope~: open runs for beginHt'r, ink!" m~diate and advanc(,d D,lY Pa.s~ Rate: $1,25 Facilitie..: Rentals, Repairs and Ski Patrol Top Elevation: 10,000 feet P""e () JACKSON HOLB GORDY WREN, Mana1(cr T':'''''I\ Vi1la~e J;!ciUi('n H.ok, \Vyoming Tt'kphon,~: 7~3-2291 L('(.tti"n: I 2 n',jk, northwest of Ja,bon Srawn: NovcmbC'f to Jlme t.itt,; I aerial tram\'\'a)' and 1 double ,hair 5101"": oren lUnE ior beginners, inter mediate and advanclI:d Day Pas, Rate: not a,ailablc FaCiliti,~" (:n'ailabk early 1965) Mca15, L{)J~~jni(, Ski $,houl, Ski Patrol. Rental:" Repair, and S",imming (lndKio!! now available in ,lacbon) T"fl Ekv<lrio(l: 10,446 f(' ... t I..rnUl MOUNT AlN CAL McPH1E.Mana~a 1151 Am"r;can Beaut>' Drj'T Salt L,k.,· City. Crah Tckph()l~e DA 1·4346 l.ocat1on: 9 mjI~;,; (,~lH of Sah Lake City SN<on; DecHflbcr to ;\pril Lift.~< : ror('~ S}or{'~' Of,("n runt for beginn~r and snternlcdiate D,l} POl'S R;ltc: $L50 (Kight li1.25) F.a.:i!itie" MeaL., Ski Schoo! and Night Skiin~ 1'01' Ekvation: 6.V){) f'.'ct PARK CDY ED SIEGEL. Manager Park Cit;'. Utah Telephone Park City 'c 13 Lociltwn; 24 rn;lc~ e<lH of Salt Lake Citv S,'<\, .. m: Drccm\>(T 7 to April 15 Lift-: I gondola. 2 d.ouble chaiN, :2 I'hars and 1 Underground Tunnel Slope.': open runs for beginner, inter' mi'Jiilte and advanced D,wPass Rat.?: $-\,50 faditics: Mea!.<. I.odgmg, SId School, 'Ski Patrol, Rental>, Rcpa.;n, Sleigh Rides, NUU<!TY Schools and Ski­. joTin},; Top Elevation: 9,400 f~et KELLY CANYON E. HUD JOHNSON, Manager Ririe, Idaho Telephone --.. KE g·6101 Location: 25 mne, northe.allt of Idaho Falls Sea-on: ncccmht:r to 1.farch Lift,; :! douhle chairs and 2 fOPi!> Slope,," OPt'fl rum for heginner, inter· mediate and advanced Day Pa!':' Rate: $3.00 l'aciliti(';.: Me'll>. Ski School and Ski Patrol Tor Ekvation: 6,660 fect MAGIC MOUNTAIN CL'l.lJDE F. JONES, M'lfia!,cr 292 BIlle tah" North Twin F~lh, Idaho Tdephml'~-'-- '735-9%4 Location: 40 mik~ wllth('a~t of T""in Falls 5ea.<{.n; D(''''mh~T to :May Ljft<:.: i 'T -bitr and 2 70p!'f' Slopc~: op"n be.gimwf, '* il't~rmcdiate and 3 ad,-;wNd D,;y Pa~, Rat,,: $3.0f ) Fadlit.i(~~.;"'feal;;, Ski School, filei PatTOl 3.nd Jump Top Ele"ation: 9/),){1 teet PINE BASIN MYHI, J/\COBSEN,Manager F.,v;m \'alk,.. ldalw Tckplwnc-- 483,2352 Location: .50 mil;:,s east of Idaho Fal!~ SeMon: December 10 to April. tift.': 1 poma and 5 WP'?S Slnpes: :2 h"ginner. 1. intermt"diat," and :; advanced Day Pa.s., Rate: $~.{)O Facilitie,; .Meal~, Ski Patrol. and Minor R,~pairi' Top Elevation; 6,800 f~et Page 10 J ) i ) PINIiDAI..B MARI,ENN E. WISE, Manager Pincdall', \Vyoming 'rd,'pllOne .. - 367-47~8 Vocation; to miles northt'a,st of Pin",' dal.:: SC'a~on; Decemn(:! to May Lift!" 1 pama a.nd 1 rope Slopes: oren run~ for beginner and intermediate and 1 expert DilY P;m Rate: $:I.OD Facilitie-: 1.fcali', Ski Patrol, R"lltaJ. and Repair.. Top Elevation: 9,:00 feet SKYLINE f. G. RANSTROM, Manager 5047 CheroKt'C Po"atdlo, Idaho Tdq:>lwnc ---. 2j2-S5'75 L'Jcation: 14 mile, f.outhclH of Poell­teno Sea«,Cl: D,,;:emh,~r 15 to j\pril 1 Lj( t>: poma and 2 ropes Slupi:'!; 4 h~gifHh~r~ 2 int~.rrf1e-diat? and 2 ad\·c.lKCd Day PaN Rate; $~.OO fac,:iti,c;: MeaJc. Sh School, Ski Patf<:il and HentaJs Top E1.~vatioTl; 7,5(){l kef SNOW KING NElL RA.FFERTY, Manager Box R JacbQf\. \Vyom;!')" Tdephollr ._ ... 7H· 2851 Location' Ii; mile ;;outh of Jackson Sc",..,n: Deccmbt:r to April Lift,,: 1 douhle chair and 3 TOpel! 510",,5: open rum for bel!.inner, inter-m,~ di"t,: and <lc1vJnced Day Pa:s Rat": 'S·LOO (\Vcckdays $3.50) hdliti(',,, Mfals, Lodging, Ski School, Ski Patrol, Rcntal~. Repairs' an.d Jumps Top Et<.'va.tion: i,8oo feet POMERELLE DICK BEESON, Manager 1020 J Stre~'t Rupert, Idaho Tdephone --- 436,3513 tocatioll: 30 Miles f1)\lthl'1\>t of Burley Sca50n: November 1 to l\,prn 1 Lifr~: I porna and 1 rope Slopes: I l)e!!inot'f. 3 intermediate and 1 acivan;:('d D.1Y Pa~l' Rate: $3,00 Facilities: Ski School and Ski Patrol Top Ekyation: 9,~90 f,-ct SNOW BASIN ROY C. NELSON, 1~an;!ger 3452 Fowler AYCnllC Ogden. Ctah Telephone "'" 392A)l96 Lc,catJon: 17 mih'f. ('a~t of Ogden Sea,;on: No\'ember to l.fid-April Lift<: :; double chair,. 1 single chair and 1 fupe - Slope", (\p,~n T11m' for l)('~dn!lcr. int.'f' rncdiatc a.nd advan.red Day P<l~f Rate, $4.00 raciliti,,~: Meal" l'ki School, Ski Patrot, Rental" and Rcrair(' Top Elevation: 9,150 feet SNO~I PARK OTTO CARPENTER, Manager Hi:') Norfolk ,'\Wllll'? Park City, Utah Tdcphonc .. - Park City 164 Location: 1 mile eaBt of Park City Scamn; December to April Liffs: :2 ~ingle chairs Slop".: op",n Tuns for beginner, inter­mediate and ad,'a!1C<'d Day Pas~ Rate: $Z.,50 Pa.;:iliti"" M.e.3lF, Ski School, Ski Patrnl and T'lbinr, Top Elevation: 8,200 feet Page 11 SOI.ITUDH DE,"'N BULLOCK, Manager Big Cottonwood Canyon, Utah Tekphonc _.- Salt Lake EL 5,9'341 Location: 27 miles sotlt.h.ea,~t of Salt Lake City S~a,;on: N ovc!JJ.b~:r 1 to },,!ay 1 S Lift,,: j dvuble chairs, I double T-bar a.nd 1 rope Sl<)pe~: open nm, for bq~i!lner, inter­mediate and aciVill1Ced Day Pass Rat,~: $3.50. Facilitie~: MeaL" Lodging, Ski School, Sb Patrol, Rentals, Repairs and Night Skiink (6 t'l) 12 PM, e-xcept Sunday) ''fop Ek"iltil:,n: 10,850 fc'et TAYLOR MOUNTAIN REX MEIKLE, M:J,n:l~er 9'i'i Cvringa Idahu 'F,111~, Idaho 1.\'kphonc-·-- ~~>3SBS Location: ! S mile'- wllthcact of Idaho Fall> Sea,<m: December to }\pril Lift"!1: 1 porna and 3 ropes Slopes: 2 heginner~ 2 intenn('diate il_nd 5 advanced Day P",s Ratl": $2.50 facilitic>;: M<?ab, Ski S,hool, Ski Pa· troy, Repair, and In' Sh,tinj? Top Elevation, 6,S()O fcc! SUN VALLEY \VINSTON McCREA, Manage.r Sun YaHey I:.odge Sun Valley, Idah~ Tekphone -- n6'~311 Lo-zation: Ketchum, Idllho Sea~on: Dt'cember 15 to "",prJ. 10 Lib~ i) chair lifts Sh:>.pe,': open rum for beginner, inter' med.tatc and athanced Day P .. " Rate,,: $6.50 {SS,OO Sat, Sun, ",rid Holiday,) b,ilitk>: } .. 1>ah, Lodl~inl!, Ski School, Ski Patwl, Rent,lIs, Repairs, g'wim­ming, Ice Skating and Skigh R.ides Top Elevation: 9,200 f~et TETON PASS NEIL R."\FFERTY,. Manager lk>x R. ja,ckmn, \\'yominf!, Tdephone: 733,2851 Loc;ttion: 19 milc$ fomhwest of Jat:"k~{}n S~G.:;un; Ko\'o::mbcT to January Lft" 2 rop'.'" Slopes: limn",! open nln~ for beginner, intenncdiate and advanc.:d Day Pass Rate: SJ.,50 Facilitie>: Sh Patrol Top E'1C'Ya~itln: 9,750 feet TIMP HAVEN S, PAUL STEWART, Manager 5484 North 60 East Provo. Utah Tdeph()n~: AC 5,0652 tv('.ation 14 rnik:s ;:a~t of Or em Season: D~ccmber to April Lifts: I single ,hair, 1 poma, 2 T,bars and 1 wpe Slope1S: open rum for beginner, inter­rne.< liate and advanced Day Pass Rate: $~'.OO Facilities: Meals, Ski SdwoL Ski Patt'ol, Night Skiing, Ice Skating and Coasting Top Elevation: 7,[50 feet p.:'!. ..... " "t ..... Date No\'. :5 ~ov. 26 thru 29 Dec. 6 DeC. 12 Elc 13 Dc"" 20 II,:,'. 27 ,h:; 2 i.i I':HL ') Ei 10 J)11. i (I Jan. 16 (i 1'7 j;H1. :'3 E.i' 24 J'<I). 24 Jal) 0') G 31 Jan. 30 U 31 " f\·f, 6 U 7 ~ Feb. 7 Feb. J1 ~" 14 Feh. 14 ft.b. 14 INTERMOUNTAIN DIVISION 1964·65 CALENDAR OF EVENTS Event Clas~s Illt\"~r:110untain C0achc~ Clinic "d1H DiviSIonal Coaches Int~rrnount:lin T'rain:ng: C~llnp r\lpin,.' t:' Nordic Tn; i("cHlonal Lat~dcf: Cup AD C!a~~cs j 'ILT~HI)' rntain S1' Slaknn Chan-: ri(ln~b.:ips lrl\·;l~.Ii.:innaI D\.;rby ~~~. (!l'~l~"~,~:i~ltll ~klr~~~~n 'r;;a ~l \~:;;:,r::;~'. Int:'r:ru;Ullti.lill f!i~~h S(ho(11 l'<~m Cl:Ullpi-. Hi~h S..:houl TC,UHS --~5 bl-)Y~ G"'::: 3 girLs I!1U'rlIH1untain Nl)f,-lic CJi1-'ic ~'.;rl.!i,~ 1 n\ itJtionai .~hL._,;n (/- Ci:u~t S;:t~;.~:~l. Tc'-,:Jt', A a~~ B . S,",,\\ Cup C!"c, ,\ f.i B ~f.·I: ",-,d Ci"" .'\ \\ 'O:1H:n 1\.faJc;-u;,~ Cljj' t\11 Cl;t·~~':~_ hut (:Ll.~5 l\ f/" E:q'.\:rt C i,Hit SbJom 'Tryouts ~l)\i(,' ;'ti-:d r,-'"c,l."c~~ l.'''i\'n~.il) uf l:uL Xc,rdic ;'k.:r _\il C!..l'-:-:('s Jr. SLdnrl' (( Ci~ltit SL.d.);l! Tryout~ F:q'crt :\ and B SL:!Clj:~ C;.. Cl~{~;t· Shlnm Tryuuts No\,!((; and PCI2\\'t'C Luwdi TLoma~ CLI.~"jc Cla.'S(: :\ Innt,ttii..H1aI J L (]iant SL-doDl T ryo-;.ltf: IJ1t(,fln'~'('hatL'- :'\_'\'.I'..~t.' 2nd p~;.t:.\\'f..'.~' Intl.'rmeJmtc ; ..... (,rdic Chumpion.::hips A.l1 (~L1H" Intt'f:-!:ulJf!tain Sr. Giant Slalonl Chntr~. Ail S':nior, a:oJ V ~krans J f_ Ci;;'-!lt Sh1.Jom lrYOUt"t. Il:t1..'rnll'diatt.?, No\ice ..\ nJ P~cw ...:. -c Page 13 Location Sponsoring Club Park City, Ulah IS,\ P"rk City, etan ISl\ ..A ha. l.~t;.~h Xor' .. 'nlan Ski Club S'.,l:i IlJc. L:'t-ah 1::-;:\ P;,r: Cit)', Clan i\lr,nc fraining S(hl. g,.;"!):",,. Ctdh U. ',,! {'tah Ski Cub \\Yyomtng f-t01\, Ski Club ~I:i' \';dh:\', Lt~ho Sun \',,jl,:\, Ski e,,1, .. \lta. 1.:;.ah S.1.. Jay,:,:,·" 51<: Clt,b Bri!~ht\;tl, l~tah l.':-yt: .... +altgh Sl:i Club I\.:;l\c'r Mt., l:tab "["'1:':0 Ski Club j";nk City, Ft,,}' l' of tTl:,!., Ski Club Ski Club Pi!),' B",,;n. Idaho KIFl Ski Club Pat k C:ty, Ctah P,lrk City Ski Club Skylin,', Idaho f-\)("Jtcl1o Ski .t\~~()c. rlcb,y" \\'y,m:ing Jacbon Hole- Ski Club Br:~hton, Utah Salt Like: Ski Club B~aVc'r 11(., Utah Thiokol Ski Club C,lt1tiIiUcd Oft page 14 L~'\Li:.i\i).::'~l\' (Ci..'ntullit'ct ;r01<l rd.g~: 13j Fcb. 20 &' 21 L:b. :,:0 & 21 Fcb. 21 Feh, 28 Feb. 28 Mar, 6 &' 7 Mar, 6 tl 7 Mar. 14 Jr. Downhill Tryouts (two races) E1:pcrt A and B J r. Down h'}l Tryouts (rwi) races) Int('rmcdiat.:, Novice and P.:;ewce Hoover CUP CJa~"~5 B. (: and \reteran :\rd /'l.I1l1Gal Parking Lot Drive brcrmountain Jr. G.;ant Slalom Chmps. :\11 Junior Cla<sc, btern,ountain ,ir. Dc,wnhil! f.i Slalom All Junior Cla>.'c;; \\'cstc!ll State.; Jumping Chmps. }\11 Cidl"C; S,,!iruc/c Cup . :\H S~:I::or Cla~~,:-s &? \"\:t,~r~u\s l\hr, , , .:. .... ~: 3 f,:;' 2·.\ Hnriman CUT) Md,l. 27 Ivb.r. 28 Apr. [i /\pr. ,. ~~ CL~~,,; ~ .. \, In\'1t~ttiunal Tribun;, ::;~i CLl,,;c Ail J '-'nim Cia,;,'s Im.iL.tional ·J"i'~l!ns,·"·,-5 boys & ~ girls \\ \>''::,-'rn Stati.':;' Chr·llllri{)n~.hips E1 ... :\'I...'11 \\'c:-t,:rn, Statc:-' Tc,vns Intl'fi-'l~n'I!I·ain C~)a~:h ..... ~ CLn5.: ~\il ])i\'Llt)nai Coa('h('~ Ja(kson~ V/yornlng Ja('k<un Hok Ski Club P1t.,,~cla1c, \Vyoming Pilh7daJc! Ski Club Park City. Ut .. h Sportlofti.'f> Ski Club :\ll Ski Arcas Sl;OW Ba,in. \...ltah Sno\\' n~i~i;! Ski ~"'~~-oc. \\Tyorning Hole Sid Club Park City, Utah Norc~ .. A.lt)~ ~..J(Jf~;:m\tn & IS:\ S()Lltudc, C!tar, l"'llH:haugh Ski Club Surl \I~d~(y. IJal'J0 Sun \':dk" Ski Club Ski Club Bnf!l-:tup. S:ll; Ldk.~ Ski Cluh Sun \'all.:y. Idaho Sun Vall,,;; Sh Gub Park ell)" t"tah ISA ROCKY IVlOUNTAIN INTERCOLLEGIATE SKI ASSOCIATION 1964·65 COMPETITIONS SCHEDULE Date Event Dec. 18. 19 & 20 Chri;.tn!J' 1kct .I.m, 1, f.i" ~ew Y,,;:u', "icet .131;. 15. 16 U 17 D""w[ Carnival feb. 4, 5 & (; Crah Carnival h'\>, 19. 20 f.i ::'1 \V:,tcrn State;. Carnival MaL 5, (; fi ? RMJSA. Ch:unpiordlips M,n. 27, 29 €? 30 NC:\A Championships Pag,· 14 Location !\~r.:n. C~.:kJIadu Stmhoat. Sprgs" CDIo . \\·inter Park, Colo. Park City. Utah Crested Butt\', Colo, \Vinter Park, Colo. Cry;;ta! Mtn., \Vash. UNITED STATES SKI ASSOCIA nON 1964-65 COMPETITIONS SCHl:iDUI,E Date Event Jan. 17 Norge JUmping Tournament Jan. 30 & :H V;~il Cup F~b. 6 & 7 LO'well Thomas ClaS8ic Feb. 12, B & 14 International Alpine Championships Feb. 20 & 21 Intemation .. ! Special Jmnping Meet Feb. 27 &' 28 National Ski Jumping Championships Mar. 6 & 7 Far \Vest Kandahar :Mar. 13, 14 & 1 S Roeh Cup - Wewer Memorial Mar. 15 thru 21 National Junior Alpine Championships Mar. 22, 23 & 24 Harriman Cup Mar. 27, 29 & 30 NCAA Championships Apr. 2, :; (; 4 National Senior Alpine Championships Apr. 2, 3 &' 4 National Veterans Alpine Championships Apr. 24 (5 25 Silver Bdt Page 15 Location Sponsoring Club Fox River Grove, Ill. Norge Ski Club Vail, Colo. Vail Ski Club Park City, Utah P,lrk City Ski Club Crcst.:d Butte, Colo. CrcHed Butt,~ Racing Club I"hp,:ming, Michigan Ishpeming :;ki Club Berlin. New Hamp . N ansen Ski Club Alpine Meadov:s, Cal. Taho~ Ski Club Aopen, Co!o. A8{.h~n Ski Club Bend, Oregon 81"I1d Skylin"r.~ Ski Club Sun Valley, Ida. Sun Valley Ski Club Crystal Mtll. Wash. U. of Wa"hington Crystal MtB., Wash. Washington Ski Club f\spen, Co],). Aspen Ski Club Sugar Bowl, Calif. Sugar Bowl Ski Club NATIONAL TEAM MEMBERS SENIOR ALPINE TEAM Women Barbara Amick, Sun Valley Ski Club Arlene Belnap, Alpine Training School Peggy Goddard, Snow Basin Rae. Club Karen Korfanta, U. of Utah Ski Team Margo Walters, Sun VaHey Ski Club (U. S. Olympic Team) Men Ladd Cbristemcn, U. of Utah Ski Team Dave Engen, U. of Utah Ski Team JUNIOR ALPINE TEAM Girls Arlene Belnap, Alpine Training School Linda Bircher, jackson Hole Ski Club Karen Budge, Jackson Hole Ski Club Robin Crabtree, Tachon Hole Ski Club Peggy GodJard, 'Snow Basin Rae. Club Claire Harrison, Alpme Trng. School Janne Smith. Alpine Training School Pam Street, Sun Valley Ski Club Boys Robbie Dell. Sun Valley Ski Club Stn'c Clq:;g. Alpin£' Training School JUNIOR NORDIC TEAM Steve Cl"gg, Alpine Training School Richard Franci~, Jackson Hole Ski Club Joe Infangcr, Jacbon Hole Ski Club Butch Jacob,;on, Jacbon Hole Ski Club MEN (Continued) Jim Gaddis, Alpine Training School Fox Goddard, U. of Utah Ski Team Richard Groth, U. of Utah Ski Team Charles McWilliams, Sun Valley Ski Club Dale Miller, Weber St. ColI. Ski Team John Miller, U. of Utah Ski Team Rob"rt B. Nelson, Sun Valley Ski Club Gray Reynolds, Utah St. U. Ski Team BOYS (Continued) Howard Collins, Alpine Trng. School Bruce Hammond, Sun Valley Ski Club Bob Hoge, Alpine Training School jo~ lofanger, Jackson Hole Ski Club Denny Miller, Sun Valley Ski Club Ray Miller, Snow Basin Racing Club Mike Rice, Bear Gulch Ski Club Raymond Ricks, Jacbon Hole Ski Club Larry Ross, Snow Basin Racing Club John SabaJa, Sun Valley Ski Club Mike Simpo;on, Sun Valley Ski Club John Taufer, Alrine Training School Tommy Johnson, Jackson Hole S. C. Darrell McKin;;tray, Ja(:kson Hole S. C. Raymond Ricks, Jackson Hole Ski Club Pal \Voodward, Jackson Hole Ski ClUb SENIORS: 1964 CHAMPIONS Slalom L Richard Groth 2. D,:an Hopkins 3, Steve Harrison Slalom 1. Barbara Amick 2. Thelma Salmas Slalom 1. Richard B,:cs1cy 2. PdC Allcn 3. Bill Fulkr Slalom 1. Marita Wetherill 2. Glenn McConkey CLASS A MEN Downhill 1. Jim Gaddis 2. John Miller 3. Ladd Christ<!T1sen CLASS A WOMEN Downhill 1. Karen Korfanta 2. Thelma Salmas 3. Barbara Amick CLASS B MEN Downhill 1. Richard Beesley 2. Gordon Dunlap 3. Pete Allen CLASS B WOMEN Downhill 1. Marita \\1 ctherill 2. Jan Syln"ter 3. Glenn McConkey Giant Slalom 1. Jim Gaddis 2. Dale Miller 3. Dave Engen Giant Slalom 1. Barbara Amick 2. Karen Korfanta 3. Peggy Goddard Giant Slalom 1. Larry Ross 2. Rick Goddard 3. Richard Beesley Giant Slalom 1. Glenn McConkey 2. Sue Spencer 3. Jan Sylvester Continued on page 17 Page 16 Slalom 1. Jerry Wright 2. Bill Smith 3. Bart Nick Stone Slalom 1. Susan Ten Eyck 2. Virginia Larimore Slalom 1. Jay Price 2. Nick Spencer 3. Kay Wade Class A 1. Bart Nick Stone I.Pete Karns JUNIORS: Slalom 1. Ray Miller 2. Stev<! Clegg 3. Mike Rice Slalom !. Karen Budge 2. Robin Crabtree ~. Pam Street Slalom 1. Bruce Jacobsen 2. Danny Armstrong 3, Allen Budge Slalom 1. Donna Budge 2. Trudy Owen 3. Joan Curtis Slalom 1. Chad Budge 2. David Wade 3. Tommy Tomita Slalom L Cookie Jacobs 2. Lela McCulloch 3. Kaidi Morgan CLASS C MEN Downhill 1. Bob Van Dyke 2. Jim Tedford :;. Steve Farr CLASS C WOMEN Downhill 1. Susan Ten Eyck 2. Geraldine Price 3. Virginia Larimore VETERANS Downhill 1. Kay Wade 2. Nick Spencer 3. Jay Price JUMPING Qass B·1 1. Pete Karns CROSS COUNTRY 2. Bart Nick Stone EXPERT BOYS Downhill 1, Steve Clegg 2. Howard Collins 3. Tommy Johnson EXPERT GIRLS Downhill L Claire Harrison 2. Linda Bircher 3. Peggy Goddard INTERMEDIATE BOYS Downhill 1. Rick Meikle 2. Harvey Summers 3, Bruce J acobscn INTERMEDIATE GIRLS Downhill 1. ChayJ Staley 2. Jody Lawson 3. Donna Budge NOVICE BOYS Giant Slalom 1. Brent Elliott 2. Fred Van Dyke ;I Boyd Wright Giant Slalom 1. Geraldine Prio' 2. Susan Ten Eyck 3. Jo Ann Fr,ll1tJ; Giant Slalom 1. Dan Lee 2. Jay Price 3. AI Hansm Class B·2 L Richard GrNh 3. Mike Crm!' Giant Slalom 1. Ray Miller 2. Robby Bdl 3. Ray Rick- Giant Slalom 1. Peggy Goddard I. Linda Bircher 3. Karen Budge Giant Slalom 1. Rolf Bdd.:n 2. Jack LuJdingtoll 2. Kent lIeit4 Giam Slalom 1. Janie Belnap 2. Jody Law,on :1. Donna l~ndcr~oll Downhill Giant Slalom I. DaVId Wade 1. Craig Gorder 2. Dave Lowe 2. Jon Engen 3. Chad Budge & Pat Borin 3. Kirk Webster NOVICE GIRLS Downhill 1. Cookie Jacobs 2. Lela McCulloch 3. Judy Taylor Page 17 Giant Slalom 1. Susan Bilh 2. Dallas Dunlap 3, Becky Wirick Continued on page 1 ~ Slalom t' EE \\ f:.i; t>O'l S Downhill Gian.t Slalom 1, ..... lan l~J;'jg&ton " Danny Budge 3, Marlin Rn$'S 1. Al.n .:tangK01', 1. Gregor, Yamada 3. Danny B\,dg~ 1, Gfl3d Ihlilg,~ ~, )..filrk Rhinl~hart ~, Gar:, .H.mlm(>lv-i Slalom L HoU,:y Deil1t 2, Janet StaJ~.y Expert L Pat '\Voodv.'ard 2. Dandl M.:Kimtray Eli~rt 1, Ray Ricb p.EE~r£iE GIRlS Dt».'"hil1 L B-arhk Budg<~ la!1~t Staley ~. Robbie Lyon Bed. JtJMPJNG Jm.otm.edia-re 1, Jim Huidd;opcr ::::. Jeff Crahtn:,(: 3, banrcy \Van! CROSS COlJNTRY Inh'rmediatc 1. Peu.:r .. o\th!ey :. Jeff C,rabtl·~,. :\. D,mn}' \Vard f7ASKI TROPHY G,ant SLriom !, R~rbit'; Budge 2. Judy Price :.. Rd'b}c Lynn Bec!,; No .... i<:1ft J, Virgil \'.'ucl 2. Z~ltt2: S;PJndcrfo. NGVK-~ 1. St.;·".t Aohky Gi\'~::n annuaHy f.(J tot: l~l"~rmou_ntajn ~ki ·dub aC'cu~n\jlatlng t£ll~ fl}-ost c.ornp"'titj\'·!,;.~ p\.lint~ ii) aU of d.H:" lntcrnp.:'\unt~!n -,..ancti.on.l"~il t.;~venE du,t1ng the ~t~a::(ln, Tbe tro,phy, don~tcd by r.he' F;t,,~kI C,on1p;"HT~T, i~ a tra'\'~'}hn~ (Yf:li' ar;.d th~. V+',inncr H: ·~ntitl.cd to retain it for one y('ar. 1962-1;3 .-.- JACKSON HOLE SKI CLUB, jackwll. \Vymni.,ng 1963,64·,.· JACKSON HOLE SKI CLeS, JacK';on, W'y(}ming .Final Standmro !l1 tfh' F.'\SKI TROPHY cGlnpctirion fm 19fi':H,4 Pl..ACE SKi CLUB TOTAL ron-."TS L Jacbol1 !-Iok Ski (;lub !(~S3 1, ;\lpirH' Tl:ainmg Sduw! 987 :L Snn .... B~;'n R.a~.i1'lg Cld, 4S! 4, Sait L":"lc Ski ebb 46'3 5. Sun V,l,ky Ski (