Preparing for the silver tsunami: the demand for higher education among older adults

(Over the next decade, Baby Boomers will be reaching retirement age in large numbers and the U.S. will be undergoing one of the most significant demographic shifts in its history. This demographic shift has important implications for the role of higher education as a provider of lifelong learning and for the changing composition of postsecondary institutions. Using data from the 2005 National Household Education Survey, the results of this study informs the higher education community about this emerging student market segment as a way to help us better respond to older adults? demand for formal learning in postsecondary institutions. Key words: Educational demand, Older adults, Baby Boomers, Consumer preference theory, Hurdle model.