A Customer Analytics Implementation: Understanding Users at Huntsman Research Informatics Shared Resource

Background: Data analytics and user dashboards are tools that have a bigger role in the world of data than ever before. User dashboards allow users to better interact, visualize and access data, while data analytics is just beginning to expand the possibilities of how user data can be analyzed and utilized, and resources allocated. At Huntsman Cancer Institute the RISR team need for these tools has been a driving force for quality improvement and allowing product owners to further upgrade their products and workflows. To continue to do this they are proposing the design, development and implementation of Microsoft Power with BI or business intelligence with user dashboard to pull and visualize user data from their applications. Methods: This project will employ many different methods and frameworks to discover the needs and requirements of the dashboard, support its development, and future implementation. A literature and product review will be conducted, along with stakeholder interviews to discover the needs and requirements. The proposed dashboard will be built using Scrum Methodology and User Centered design principles as discovered by the needs assessment. This will allow more user input at the time of development and allow the dashboard to be built faster with a more usable finished product. Results: An analysis of the utility and needs of Microsoft BI dashboard for RISR will be proposed for design and implementation. Product research of Microsoft BI will be presented, a table of user requirements will be documented along with completed stakeholder interviews. An example of a Microsoft BI dashboard and accompanying architecture will be available along with all relevant information for potential implementation. Conclusions: The research, design, and implementation of a Microsoft BI dashboard with business analytics will greatly improve the RISR teams' ability to support researchers, data, and their applications with a visualization tool and accompanying data.