| Publication Type |
honors thesis |
| School or College |
David Eccles School of Business |
| Department |
Marketing |
| Thesis Supervisor |
William L. Moore |
| Honors Advisor/Mentor |
Bruce F. Baird |
| Creator |
Naegle, Robert James |
| Title |
Marketing: A comparison of academic theory and practices of Utah businesses |
| Date |
1987-06 |
| Year graduated |
1987 |
| Description |
The purpose of this study is to compare two different views of marketing, marketing from an academic view point and marketing as it is practiced in the business community. The first effort of this study was to develop a theory of the way marketing should be practiced as established by academicians. This theoretic framework is used as a basis of comparison by which the marketing practices of various Utah business are analyzed. |
| Type |
Text |
| Publisher |
University of Utah |
| Subject |
Marketing; Marketing -- Utah |
| Language |
eng |
| Rights Management |
(c) Robert James Naegle |
| Format Medium |
application/pdf |
| ARK |
ark:/87278/s64v0r0g |
| Setname |
ir_htca |
| ID |
1362516 |
| Reference URL |
https://collections.lib.utah.edu/ark:/87278/s64v0r0g |
