Assessing Patient Educational Needs in Neuro-Ophthalmology

Effective patient education has therapeutic value for improving adherence to medical regimens. One strategy for personalizing patient education used by pharmaceutical industries utilizes psychographic segmentation paradigms to identify individual educational needs. Drug treatment education strategies are then marketed according to patient cognitive-behavioural subtypes with the aim of increasing medication compliance. Patient segmentation in neuro-ophthalmology, with the goal of targeting education to increase compliance with medical recommendations, has not been studied. The objective of this project is to characterize the educational needs of neuro-ophthalmology patients at a tertiary-care academic center using a validated patient segmentation tool, and glaucoma patients in the same center as control.