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Filters: Subject: "Vice and virtue products" Department: "Entrepreneurship & Strategy" Collection: "ir_etd" Format: "application/pdf"
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| Author | Title | Subject | Date | Publication Type | ||
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Masters, Tamara M. | Hercules or Medusa: heroes and villains and their impact on consumers' preference for vice and virtue products | Branding; Consumption; Decision making; Heroes and villains; Preference; Vice and virtue products | 2012-08 | dissertation |
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