TO
Filters: Subject: "Brand proliferation" Department: "Entrepreneurship & Strategy" Collection: "ir_etd" Format: "application/pdf"
1 - 25 of 1
| Author | Title | Subject | Date | Publication Type | ||
|---|---|---|---|---|---|---|
| 1 |
 |
Hoskins, Jake David | Two empirical essays on the drivers of new product performance for fast moving consumer goods | Brand proliferation; Local products; National products; New products; Product management; Product Strategy | 2015-05 | dissertation |
1 - 25 of 1