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Harmful Language Statement
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Theses & Dissertations
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Year
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2009
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2012
School Or College
David Eccles School of Business
2
Department
Entrepreneurship & Strategy
1
Marketing
1
Publication Type
dissertation
1
honors thesis
1
Subject
Branding
2
Advertising
1
Consumption
1
Decision making
1
Heroes and villains
1
Marketing
1
Preference
1
Vice and virtue products
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Affects of user generated videos on brands
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Hercules or Medusa: heroes and villains and their impact on consumers' preference for vice and virtue products
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