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Theses & Dissertations
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Year
2015
TO
2015
School Or College
David Eccles School of Business
1
Department
Entrepreneurship & Strategy
1
Publication Type
dissertation
1
Subject
Curiosity
1
Information search
1
Marketing decision making
1
Pricing
1
Referral marketing
1
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"application/pdf"
Collection:
"ir_etd"
Subject:
"Referral marketing"
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Author
Title
Subject
Date
Publication Type
1
Botner, Keith A.
Marketing decision making and its downstream effects on consumer behavior
Curiosity; Information search; Marketing decision making; Pricing; Referral marketing
2015-05
dissertation
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