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Theses & Dissertations
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Year
2009
2010
2011
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2009
2010
2011
School Or College
David Eccles School of Business
2
Department
Marketing
2
Publication Type
dissertation
1
honors thesis
1
Subject
Advertising
1
Branding
1
Discourse analysis
1
Fashion consumption
1
Makeover reality show
1
Marketing
1
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Title
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Type
1
Affects of user generated videos on brands
ir_etd
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2
How to have style: style discourse in a makeover show and fashion consumption
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