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Theses & Dissertations
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Year
2015
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2015
School Or College
David Eccles School of Business
1
Department
Entrepreneurship & Strategy
1
Publication Type
dissertation
1
Subject
Brand proliferation
1
Local products
1
National products
1
New products
1
Product Strategy
1
Product management
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Department:
"Entrepreneurship & Strategy"
Publication Type:
"dissertation"
School Or College:
"David Eccles School of Business"
Collection:
"ir_etd"
Subject:
"Product Strategy"
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Two empirical essays on the drivers of new product performance for fast moving consumer goods
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