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Filters: Collection: "ir_etd" Subject: "Branding"
1 - 25 of 2
| Author | Title | Subject | Date | Publication Type | ||
|---|---|---|---|---|---|---|
| 1 |
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Carroll, James Eugene | Affects of user generated videos on brands | Branding; Marketing; Advertising | 2009-05 | honors thesis |
| 2 |
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Masters, Tamara M. | Hercules or Medusa: heroes and villains and their impact on consumers' preference for vice and virtue products | Branding; Consumption; Decision making; Heroes and villains; Preference; Vice and virtue products | 2012-08 | dissertation |
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