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Theses & Dissertations
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Year
2010
TO
2010
School Or College
David Eccles School of Business
1
Department
Entrepreneurship & Strategy
1
Publication Type
dissertation
1
Subject
Green marketing
1
Product management
1
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Publication Type
1
Seo, Joon Yong
Role of color in environmental messages and claims: green can be both beneficial and misleading
Green marketing; Product management
2010
dissertation
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