Author | Title | Subject | Date | Publication Type | ||
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1 |
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Seo, Joon Yong | Role of color in environmental messages and claims: green can be both beneficial and misleading | Green marketing; Product management | 2010 | dissertation |
2 |
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Hoskins, Jake David | Two empirical essays on the drivers of new product performance for fast moving consumer goods | Brand proliferation; Local products; National products; New products; Product management; Product Strategy | 2015-05 | dissertation |