Complaining is Silly. Either Act or Forget. (3)

from 'Things I Have Learned in my Life So Far' "The billboard for the Experimenta in Lisbon is made out of newsprint paper. We took advantage of the fact that newsprint yellows significantly in the sun. A gigantic stencil for the 3m x 8m billboard was built in New York on the roof of our studio and the newsprint paper was exposed to the sun for a full week. It then spelled out the line (in white on dark yellowed background): "Complaining is silly. Either Act or Forget". We then shipped this exposed newsprint to Lisbon. Through further exposure to the sun there, the typography (and the complaining) slowly faded away." (http://www.sagmeister.com/node/219)