Utah: Land of Color and Romance decal

A water-activated decal bearing the words "Utah: Land of Color and Romance" and depicting a man on horseback at the head of a wagon train. Includes a storage envelope with instructional document which provides detailed guidance for applying water-slide decals manufactured by the Lindgren-Turner Co. of Spokane, Washington. Marketed under the theme "Utah: Land of Color & Romance," these decals were intended as collectible souvenirs for travelers to display on glass surfaces, car windows (with safety warnings), or hard-finish luggage. The instructions emphasize proper technique-such as dipping the decal in water for 30 seconds and thoroughly sponging off gum to prevent curling-to ensure a long-lasting transfer. Additionally, the company promoted a specialized "Decalbum" with waterproof pages, priced at $1.00, as a means for enthusiasts to preserve and organize their growing collections of regional ephemera.