Box Elder County, 2021

In 2021, visitors directly spent an estimated $152.6 million in Box Elder County, a 27.3% increase from 2020.1 The top three spending categories were auto transportation, lodging, and foodservice. Box Elder County visitor spending made up 1.7% of total statewide visitor spending.

Travel & Tourism County Profile May 2023 Box Elder County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $152.6 million in Box Elder County, a 27.3% increase from 2020.1 The top three spending categories were auto transportation, lodging, and foodservice. Box Elder County visitor spending made up 1.7% of total statewide visitor spending. Visitor spending supported 1,152 direct Box Elder County travel and tourism jobs, a 9.9% increase from 2020. Foodservice, gas stations, and retail were the top three job sectors. These 1,152 direct travel and tourism jobs supported an additional 254 indirect and induced jobs in the county for a total 1,406 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $144.1 $144.1 $144.1 $144.1 $144.1 $144.1 2019 2019 2019 2019 2019 2019 $152.6 $152.6 $152.6 $152.6 $152.6 $152.6 1,061 1,061 1,061 1,061 1,061 1,061 1,048 1,048 1,048 1,048 1,048 1,048 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 $119.8 $119.8 $119.8 $119.8 $119.8 $119.8 2020 2020 2020 2020 2020 2020 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $5$5M Arts, Entertainment, Recreation, $5 Arts, Entertainment, Recreation, MM Arts, Entertainment, Recreation, $5 M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $5 $5 MM Auto Transportation, $103 MM M Auto Transportation, $103 Auto Transportation, $103 Auto Transportation, $103 M Auto Transportation, $103 Auto Transportation, $103 MM Foodservice, $15 MM M Foodservice, $15 Foodservice, $15 Foodservice, $15$15 M$15 Foodservice, Foodservice, MM Groceries, $6 M Groceries, $6 M Groceries, $6 M M Groceries, $6 M Groceries, Groceries, $6 $6 M Lodging, $13 MM M Lodging, $13 Lodging, $13 Lodging, $13 M Lodging, Lodging, $13$13 MM Retail, $11 MM M Retail, $11 Retail, $11 Retail, $11 M Retail, Retail, $11$11 MM Other, $0.5 MM M Other, $0.5 Other, $0.5 Other, $0.5$0.5 M$0.5 Other, Other, MM Box Elder County Portion of Statewide Visitor Spending, 2021 $8.88 B $8.88 $8.88 $8.88 B BB B $8.88 B $8.88 Box Elder County Box Elder County Box Elder County BoxBox Elder County Box Elder County Elder County Spending, $152.6 MM(1.7%) Spending, $152.6 M (1.7%) Spending, $152.6 (1.7%) Spending, $152.6 M (1.7%) Spending, $152.6 M (1.7%) Spending, $152.6 M (1.7%) t (%) t (%) t(%) (%) t (%) (%) 80.0 80.0 80.0 80.080.0 80.0 60.060.0 60.060.0 Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations 141 Accommodations 141 Accommodations 141 Accommodations 141141 Accommodations 141 Accommodations Auto Repair 878787 Auto Repair Auto Repair Auto Repair 87 87 87 Auto Repair Auto Repair Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice Gas Stations 233 Gas Stations 233 Gas Stations 233 GasGas Stations 233233 Gas Stations 233 Stations Grocery Stores Grocery Stores27272727 Grocery Stores Grocery Stores Grocery Stores 27 27 Grocery Stores Other/Personal Services 252525 Other/Personal Services Other/Personal Services Other/Personal Services Other/Personal Services25 25 25 Other/Personal Services Performing Arts 7 Performing Arts 7 Performing Arts Performing ArtsArts 7 77 7 Performing Arts Performing Recreation 616161 Recreation Recreation Recreation 61 61 Recreation 61 Recreation Retail 200 Retail 200 Retail 200 Retail 200200 Retail 200 Retail 373 373 373 373373 373 Total Travel & Tourism Jobs, 2021 254 Indirect/Induced Jobs (18%) 254 Indirect/Induced Jobs (18%) 254 Indirect/Induced Jobs (18%) 254254 Indirect/Induced Jobs (18%) 254 Indirect/Induced Jobs (18%) Indirect/Induced Jobs (18%) 1,406 1,406 1,406 1,406 1,406 1,406 Rest ofofState, $8,724.5 MM(98.3 %)%)%) of State, $8,724.5 M (98.3 Rest State, $8,724.5 (98.3 Rest ofRest State, $8,724.5 M (98.3 %) Rest of State, $8,724.5 M (98.3 Rest of State, $8,724.5 M (98.3 %) %) 100.0 100.0 100.0 100.0 100.0 100.0 1,152 1,152 1,152 1,152 1,152 1,152 1,152 Direct Jobs (82%) 1,152 Direct Jobs (82%) 1,152 Direct Jobs (82%) 1,152 Direct Jobs (82%) 1,152 Direct Jobs (82%) 1,152 Direct Jobs (82%) State Local State Local City, Utah 84111 gardner.utah.edu I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I Direct State Local Direct State Direct State Local Local State Local $9.4 MM M $8.8 MM M $9.4 $8.8 $9.4$9.4 M$9.4 M$8.8 $9.4 $8.8 M M$8.8 $8.8 MM (52%) (48%) (52%) (48%) (52%) (48%) (52%) (52%) (48%) (48%) (52%) (48%) Direct Direct $18.2 MM M $18.2 $18.2 $18.2 M M $18.2 $18.2 (90%) (90%)M (90%) (90%) Indirect Indirect Indirect Indirect Indirect &&Induced &Indirect Induced Induced & Induced & $2.1 Induced &$2.1 Induced MM M $2.1 $2.1$2.1 M$2.1 MM (10%) (10%) (10%) (10%) (10%) (10%) 27 Performing Arts 25 Other/Personal Services Recreation 7 Other/Personal Services 2561 $8.88 B Performing 7 Performing Arts Recreation 7 RetailArts TAX REVENUE 61 Box Elder County Spending, $152.6 M (1.7%) LODGING DATA 200 Rest of State, $8,724.5tax M (98.3 %) Recreation Visitor spending generated million in direct revenue, 61 Recreation 61 $18.2 Retail 200 including $9.4Retail million in state and $8.8 million in local tax Retail 200 200 revenue.3 Visitor spending generated approximately $2.1 million in additional indirect and induced state and local tax revenue, for a total of $20.2 million.4 The visitor-generated share of total Box 5 (18%) Jobs Elder County local sales tax revenue254 wasIndirect/Induced 16.7% in 2021. 100.0 Travel and tourism-related sales tax254 revenue examples include Indirect/Induced Jobs (18%) 1,406 254 Indirect/Induced Jobs (18%) 254 Indirect/Induced Jobs (18%) transient80.0 room tax, restaurant tax, and motor vehicle leasing tax. In 1,406 1,152 Direct Jobs (82%) 1,406 1,406 calendar60.0 year 2021, Box Elder County collected a total of $1.3 million 1,152 Direct from Jobs (82%) in these three sales taxes combined, up1,152 63.2% Direct Jobs 2020 (82%) and up 1,152 Direct Jobs (82%) 40.0 6 10.9% from baseline 2019. Percent (%) 20.0 Total Tax Revenue, 2021 Indirect Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec & Induced Indirect Indirect $2.1 M 2020 2021 Indirect &&Induced Induced (10%) & Induced Direct $2.1M M $2.1 $2.1 M $18.2 M (10%) (10%)(10%) Direct Direct Direct (90%) $18.2 $18.2 M MM $18.2 (90%) (90%) (90%) State Local $9.4 M $8.8 M Local State StateState Local Local (52%) (48%) $120.00 $9.4 M$8.8 $9.4M$9.4 M M$8.8 $8.8 M M (52%) (48%) (48%) (52%) (52%) (48%) $100.00 $80.00 $60.00 $40.00 ov Dec Select Tourism-Related Local Sales Tax Revenues ec $1.4 $20.00 $1.4 $1.4 $1.4 $0.00 $1.2 $1.2 $1.2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dec $1.2 $1.0 2020 Millions of 2021 Dollars Millions ofof2021 Dollars Millions 2021 Dollars Millions of 2021 Dollars Dec $1.0 $1.0 2021 $1.0 $0.8 $0.8 $0.8 $0.8 $0.6 $0.6 $0.6 $0.6 $0.4 $0.4 $0.4 $0.4 $0.2 $0.2 $0.2 $0.2 $0.0 $0.0 $0.0 2017 2018 2018 20192019 2019 20202020 2020 2021 2021 2017 2018 2021 2017 $0.0 Restaurant County Transient Room Tax Restaurant TaxTaxTax County Transient RoomRoom Tax Tax Restaurant County Transient 2017 2018 Restaurant Tax 2019 2020 2021 County Transient Room Tax 0.0 $0.4 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 $0.2 2020 2021 Average $0.0 Hotel Daily Room Rate $120.00 $120.00 $100.00 $100.00 $80.00 $80.00 $60.00 $60.00 $40.00 $40.00 $20.00 $20.00 $0.00 $0.00 Jan 2017 2018 Restaurant Tax 2019 2020 2021 County Transient Room Tax 83.3% 16.7% Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 Resident-Generated, $204.9 M 2020 Visitor-Generated, $20.2 M 2021 2021 83.3%83.3% 27 16.7%16.7% 83.3% 16.7% 83.3% Resident-Generated, M Resident-Generated, $204.9$204.9 M Visitor-Generated, M Visitor-Generated, $20.2 $20.2 M 16.7% Resident-Generated, $204.9 M Visitor-Generated, $20.2 M 2020 20 Visitor-Generated, $20.2 M Endnotes 2021 2021 27 2019 27 1. This spending figure does not include public transportation spending (i.e. transportation 2021 27 fares and travel reservation costs). Please see Addendum A. 2. When Utah visitors purchase from Utah businesses, the businesses hire employees and 2020 2021 20 27 2020 20 and purchase from other local businesses, who in turn hire employees purchase from other local businesses. These rounds of activity produce indirect employment effects. 2020 20 Then, direct and indirect employees spend a portion of their wages in the local economy, 2019additional “induced” effects. 2019 19 19 spurring 2020 20 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; 2019 19 local tax revenues include sales, property, and other taxes. 4. See note #2 regarding “indirect and induced.” 2019 100.0 $1.4 100.0 80.0 $1.2 80.0 60.0 $1.0 60.0 40.0 $0.8 40.0 20.0 $0.6 20.0 Average Annual Short Term Rental Listings, 2019-2021 Local Sales Tax Revenue, 2021 Resident-Generated, $204.9 M Average Hotel Occupancy Rate Millions of 2021 Dollars Millions of 2021 Dollars Direct Tax 0.0 Revenue, 2021 Dec ov Dec Dec ec 1,406 Retail, $11 M Other, $0.5 254 M Indirect/Induced Jobs (18%) Other, $0.5 M Jobs (82%) Box Elder County hotel occupancy 1,152 ratesDirect averaged 63.3% in 2021 compared with 45.4% in 2020. June, July, and August (in that order) had the highest average occupancy rates. Box Elder County’s average daily room rate was $93.16 in 2021 compared with $77.30 in 2020, a 20.5% year-over increase. Box Elder County Indirect short term rental occupancy rates 40.4% in 2021& Induced Boxaveraged Elder County Spending, (1.7%) Box Elder$152.6 County M compared with$8.88 30.8% July, M and August $2.1 (in that B in 2020. December, Spending, $152.6 M (1.7%) (10%) State Local $8.88 B average occupancy Directrates. In 2021, there order) had the highest $9.4 M $8.8 M $18.2 M Rest of State, $8,724.5 (98.3 %) were an average 27(48%) short term rental listings in BoxMElder County, (52%) Rest of(90%) State, $8,724.5 M (98.3 %) a 34.0% year-over increase and a 39.2% increase since 2019.7 Percent (%) Percent (%) Millions of 2021 Dollars %) Grocery Grocery StoresStores27 19 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 19 Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 20 202 20 201 20 Travel & Tourism County Profile May 2023 Cache County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $193.9 million in Cache County, a 26.8% increase from 2020.1 The top three spending categories were lodging, foodservice, and auto transportation. Cache County visitor spending made up 2.5% of total statewide visitor spending. Visitor spending supported 1,723 direct Cache County travel and tourism jobs, a 7.2% increase from 2020. Foodservice, accommodations, and auto repair were the top three job sectors. These 1,723 direct travel and tourism jobs supported an additional 502 indirect and induced jobs in the county for a total 2,224 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $187.2 $187.2 $187.2 $187.2 $187.2 $187.2 2019 2019 2019 2019 2019 2019 $193.9 $193.9 $193.9 $193.9 $193.9 $193.9 1,607 1,607 1,607 1,607 1,607 1,607 2021 2021 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $10 Arts, Entertainment, Recreation, $10 M Arts, Entertainment, Recreation, $10 M Arts, Entertainment, Recreation, $10 MMM Arts, Entertainment, Recreation, $10 Arts, Entertainment, Recreation, $10 M Auto Transportation, $102M Auto Transportation, $102M Auto Transportation, $102M Auto Transportation, $102M Auto Transportation, $102M Auto Transportation, $102M Foodservice, $37 Foodservice, $37 M Foodservice, $37 M Foodservice, $37 MM Foodservice, $37 Foodservice, $37 MM Groceries, $7 M Groceries, $7 M Groceries, $7 M Groceries, $7 $7 M Groceries, Groceries, $7 MM Lodging, $30 Lodging, $30 M Lodging, $30 M Lodging, $30 MM Lodging, $30 Lodging, $30 MM Retail, $8 M Retail, $8 M Retail, $8 M Retail, $8 $8 M Retail, Retail, $8 MM Other, $1 Other, $1 M Other, $1MM Other, $1 $1 M Other, Other, $1 MM Cache Portion of Statewide Visitor Spending, 2021 Cache County Cache County Cache County Cache County Cache County Cache County Spending, $152.9 M Spending, $152.9 MM(2.5%) Spending, $152.9 M(2.5%) (2.5%) Spending, $152.9 (2.5%) Spending, $152.9 (2.5%) Spending, $152.9 MM(2.5%) 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 (%) )%) (%) ) %) Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations 280 280 Accommodations Accommodations 280 280 Accommodations 280 Accommodations 280 Auto Repair Auto Repair 159 159 Auto Repair Auto Repair 159 Auto Repair 159159 Auto Repair 159 Car Rental Car Rental 3 3 Car Rental Car Rental CarRental Rental3 33 Car 3 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice Gas Stations Gas Stations Gas Stations 898989 Gas Stations 89 Gas Stations Gas Stations 8989 Grocery Stores Grocery Stores Grocery Stores313131 Grocery Stores 31 Grocery Stores Grocery Stores 3131 Museums &&Parks Museums &&Parks 15151515 Museums Parks Museums Parks Museums & Parks Museums & Parks 1515 Other/Personal Services Other/Personal Services Other/Personal Services 464646 Other/Personal Services 46 Other/Personal Services Other/Personal Services 4646 Performing Arts Performing Arts 34 34 Performing Arts 34 34 Performing ArtsArts 34 Performing Performing Arts 34 Recreation Recreation 140 140 Recreation Recreation 140 140 Recreation 140 Recreation 140 Retail Retail 133 133 Retail Retail 133 133133 Retail Retail 133 792 792 792 792 792 Total Travel & Tourism Jobs, 2021 2,224 2,224 2,224 2,224 2,224 2,224 Rest of $8,724.1 M Rest of $8,724.1 MM(97.5%) Rest ofState, State, $8,724.1 M(97.5%) (97.5%) Rest ofState, State, $8,724.1 (97.5%) Rest State, $8,724.1 (97.5%) Rest ofofState, $8,724.1 MM(97.5%) 100.0 100.0 100.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 60.060.0 1,723 1,723 1,723 1,723 1,723 $152.9 $152.9 $152.9 $152.9 $152.9 $152.9 2020 2020 2020 2020 2020 2020 $8.88 $8.88 BB BB $8.88 $8.88 $8.88 $8.88 BB 1,720 1,720 1,720 1,720 1,720 1,720 502 Indirect/Induced Jobs (23%) 502 Indirect/Induced Jobs (23%) 502 Indirect/Induced Jobs (23%) 502 Indirect/Induced Jobs (23%) 502 Indirect/Induced Jobs (23%) 502 Indirect/Induced Jobs (23%) 1,723 Direct Jobs (77%) 1,723 Direct Jobs (77%) 1,723 Direct Jobs (77%) 1,723 Direct Jobs (77%) 1,723 Direct Jobs (77%) 1,723 Direct Jobs (77%) City, Utah 84111 I 801-585-5618 I gardner.utah.edu I 411 East South Temple Street, Salt LakeState State Local Local Direct Direct State Local State Local Local State $10.0M $9.7 $10.0M M Local State $10.0M $9.7 $9.7 M $10.0M $9.7 MMM $9.7 $10.0M (51%) (49%) (49%) (51%) $9.7 M $10.0M Direct Direct Direct $19.7 $19.7 MMMM Direct $19.7 $19.7 $19.7 M (82%) (82%) Indirect Indirect Indirect Indirect Indirect &Indirect &&Induced &Induced Induced Induced & Induced $4.2 $4.2 M & Induced $4.2 M $4.2 MMM $4.2 (18%) (18%) $4.2 M (18%) (18%) (18%) (18%) Percent (%) Retail 133 133 including $10.0Retail million in state and $9.7 million in local tax 3 revenue. Visitor spending generated approximately $4.2 million in additional indirect and induced state and local tax revenue, for a total of $23.9 million.4 The visitor-generated share of total 502 Indirect/Induced Jobs (23%) Cache County local sales tax revenue was 9.1% in 2021.5 100.0 2,224 502 Indirect/Induced Jobs (23%) 502 revenue Indirect/Induced 502 Indirect/Induced JobsJobs (23%) (23%) Travel and tourism-related sales tax examples include 80.0 2,224 transient room tax and restaurant tax. In calendar year 2021, Cache 1,723 Direct Jobs (77%) 2,224 2,224 60.0 County collected a total of $4.3 million in these two sales taxes 1,723 Direct (77%) 1,723 1,723 Direct Direct JobsJobs Jobs (77%) (77%) 6 combined, 40.0 up 87.4% from 2020 and up 50.9% from baseline 2019. O Other, $1 M 1,723 Direct Jobs (77%) Cache County hotel occupancy rates averaged 64.0% in 2021 compared with 50.3% in 2020. July, August, and June (in that order) had the highest average occupancy rates. Cache County’s average daily room rate was $104.44 in 2021 compared with $82.98 in 2020, a 25.9% year-over increase. Cache County short Cache County Indirect term rental occupancy rates averaged 58.1% inM2021, Spending, $152.9 (2.5%)compared & Induced Cache County $8.88 B with 46.3% in 2020. July, August, and June (in that order) had the $4.2 M Spending, Local State Direct $152.9 M (2.5%) B (18%) $9.7 M highest$10.0M average$8.88 occupancy rates. In 2021, there were an average Rest of State, $19.7 M $8,724.1 M (97.5%) (49%) (51%) (82%) 217 short term rental listings in Cache a 13.9% year-over Rest ofCounty, State, $8,724.1 M (97.5%) increase and a 30.0% increase since 2019.7 Average Hotel Occupancy Rate Jan Feb Mar Apr May Jun Jul Aug Sep Oct Indirect Nov Dec & Induced 2020 2021 Indirect Indirect $4.2 M Indirect Local State Direct & Induced &&Induced (18%) Induced $9.7 M $10.0M $19.7 M $4.2 $4.2 M M StateState LocalLocal $4.2 M Direct Direct (49%) (51%) Local State (18%) (18%) (82%) Direct $10.0M $9.7 $9.7 M M $10.0M $19.7$19.7 M M (18%) $120.00 $9.7(49%) M $10.0M $19.7 M (51%) (51%) (49%) (82%) (82%) (49%) (51%) (82%) $100.00 $80.00 $60.00 Dec $40.00 Millions of 2021 Dollars Millions of Millions of2021 2021Dollars Dollars $4.5 $4.5 Nov Dec Dec Dec $4.0 $0.00 $4.5 $4.0 $4.0 Jan Feb Mar Apr May Jun $3.5 $4.0 $3.5 $3.5 2020 $3.0 $3.5 $3.0 $3.0 $2.5$2.5 $2.5 $3.0 Restaurant Tax 2020 $0.0 Average Hotel Daily Room Rate 2018 2019 $120.00 2017 Restaurant Tax County Transient $120.00 $100.00 Room Tax $100.00 $80.00 2021 2020 2021 Motor Vehicle Leasing Tax $60.00 $40.00 $40.00 $20.00 2018 2018 2018 2019 2019 2019 20202020 2020 County Transient County Transient County Transient 2018 2019 Room Tax Tax Room Room Tax County Transient Room Tax 20212021 2021 Motor Vehicle Motor Vehicle Motor Vehicle 2020 2021 Leasing Tax Tax Leasing Leasing Tax Motor Vehicle Leasing Tax Local Sales Taxes, 2021 90.9% 90.9% 90.9% Resident-Generated, $58.2$58.2 M 90.9% Resident-Generated, M Resident-Generated, $58.2 M Resident-Generated, $58.2 M 20212021 Endnotes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020Jun Jul Aug 2021 Sep Oct Nov Dec Jan Feb Mar Apr May $80.00 $60.00 $1.0$1.0 $1.0 $1.5 $0.5 $0.5$0.5 $1.0 Restaurant Tax Restaurant $0.0 Restaurant TaxTax 2017 $3.0 60.0 40.0 $2.5 40.0 20.0 $2.0 20.0 0.0 $1.5 $0.5 Jul Aug Sep Oct Nov Dec 2021 $2.0$2.0 $2.0 $2.5 $1.5$1.5 $1.5 $2.0 $0.0 $0.0$0.0 $0.5 2017 2017 2017 80.0 $3.5 60.0 $1.00.0 $4.5 Select Tourism-Related Local Sales Tax Revenues $20.00 Dec 100.0 $4.5 100.0 80.0 $4.0 Millions of 2021 Dollars Total Tax Revenue, 2021 Percent (%) Millions of 2021 Dollars Percent (%) Direct0.0 Tax Revenue, 2021 Nov Dec Dec Dec 2,224 LODGING DATA 502 Indirect/Induced Jobs (23%) Retail, $8MM Other, $1 20.0 Millions of 2021 Dollars %) Performing Arts 34 Cache County Other/Personal Services Museums Museums & Parks & Parks15 46 15 Recreation 140 Spending, $152.9 M (2.5%) Other/Personal Other/Personal Services Services Performing Arts 46 46 34 $8.88 B Retail Performing Performing Arts Arts 34 34 133 Recreation 140 TAX REVENUE Rest of State, $8,724.1 M (97.5%) Recreation Recreation 140 140 million in direct tax revenue, Retail Visitor spending generated133 $19.7 9.1%9.1% 9.1% Visitor-Generated, $5.8 $5.8 M M9.1% Visitor-Generated, Visitor-Generated, $5.8 M 90.9% 9.1% $20.00 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0.00 2020Jun Jul 2021Aug Sep Oct Nov Dec Jan Feb Mar$58.2 AprM May Resident-Generated, Visitor-Generated, $5.8 M 2020 2021 Average Annual Short Term Rental Listings, 2019-2021 2021 217 2020 2019 191 167 Visitor-Generated, $5.8 M 217 217 1. This spending figure does not include public transportation spending (i.e. transportation 2021 217 fares and travel reservation costs). Please see Addendum A. 2020 2020 191 191 2. When Utah visitors purchase from Utah businesses, the businesses hire employees and 2021 217 purchase from other local businesses, who in turn hire employees and purchase 2020 191 from other local businesses. These rounds of activity produce indirect employment effects. 2019 2019 167 167 Then, direct and indirect employees spend a portion of their wages in the local 2020 191economy, spurring additional “induced” effects. 2019 167 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 2019 167 4. See note #2 regarding “indirect and induced.” 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 20 202 20 201 20 Travel & Tourism County Profile May 2023 Davis County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $498.2 million in Davis County, a 23.4% increase from 2020.1 The top three spending categories were auto transportation, foodservice, and retail. Davis County visitor spending made up 5.6% of total statewide visitor spending. Visitor spending supported 4,466 direct Davis County travel and tourism jobs, an 7.8% increase from 2020. Foodservice, recreation, and accommodations were the top three job sectors. These 4,466 direct travel and tourism jobs supported an additional 1,118 indirect and induced jobs in the county for a total 5,584 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $528.5 $528.5 $528.5 $528.5 $528.5 $528.5 $498.2 $498.2 $498.2 $498.2 $498.2 $498.2 4,531 4,531 4,531 4,531 4,531 4,531 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 4,141 4,141 4,141 4,141 4,141 4,141 $403.8 $403.8 $403.8 $403.8 $403.8 $403.8 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 Direct Spending Estimates by Spending Category, 2021 2020 2020 2020 2020 2020 2020 4,466 4,466 4,466 4,466 4,466 4,466 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 480 Accommodations 480 Accommodations 480 Accommodations 480 Accommodations 480 Accommodations 480 Accommodations Arts, Entertainment, Recreation, $26 MM M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $26 M$26 Arts, Entertainment, Recreation, $26 158 Auto Repair 158 Arts, Entertainment, Recreation, $26 Auto Repair 158158 Arts, Entertainment, Recreation, $26 MM Auto Repair Auto Repair 158 Auto Repair 158 Auto Repair Auto Transportation, $219 MM M Auto Transportation, $219 32 Auto Transportation, $219 M Car Rental 32 Car Rental Auto Transportation, $219 32 Car Car Rental 3232 Rental Auto Transportation, $219 Auto Transportation, $219 MM Car Rental 32 Car Rental Foodservice Foodservice Foodservice, $110 M Foodservice, $110 M Foodservice Foodservice, $110 M Foodservice Foodservice, $110 MM Foodservice Foodservice Foodservice, $110 Foodservice, $110 M 256 Gas Stations 256 Gas Stations 256 Gas Stations 256 Gas Stations Groceries, $24 M Groceries, $24 M 256 Groceries, $24$24 M M Gas Stations 256 Gas Stations Groceries, Groceries, $24 Groceries, $24 MM 106 Grocery Stores 106 Grocery Stores106 Grocery Stores 106 Grocery Stores 106 Grocery Stores 106 Grocery Stores Lodging, $47 MM M Lodging, Lodging, $47 M$47 Lodging, $47 Lodging, $47 23 Museums & Parks Lodging, $47 MM 23 Museums & Parks 23 23 Museums & Parks Museums 23 Museums &Parks Parks 23 Museums && Parks Retail, $63 MM M Retail, Retail, $63 M$63 165 Retail, $63 Other/Personal Services 165 Other/Personal Services 165 Other/Personal Services Retail, $63 165 Retail, $63 MM Other/Personal Services 165 Other/Personal Services 165 Other/Personal Services 72 Other, $39 M Performing Arts 72 Other, $39 M Performing Arts72 72 Other, $39$39 M M Performing ArtsArts Other, Performing 72 Other, $39 Performing Arts 72 Other, $39 MM Performing Arts 661 Recreation 661 Recreation 661 Recreation 661 Recreation 661 Recreation 661 Recreation 376 Retail 376 Retail 376376 Retail Retail 376 Retail 376 Retail Davis County Portion of Statewide Visitor Spending, 2021 $8.88 $8.88 $8.88 B BB B $8.88 $8.88 $8.88 BB DavisCounty DavisCounty DavisCounty DavisCounty DavisCounty DavisCounty Spending, $498.2 Spending, $498.2 M (5.6%) Spending, $498.2 MM (5.6%) Spending, $498.2 M(5.6%) (5.6%) Spending, $498.2 M (5.6%) Spending, $498.2 M (5.6%) Total Travel & Tourism Jobs, 2021 1,118 Indirect/Induced Jobs (20%) 1,118 Indirect/Induced Jobs (20%) 1,118 Indirect/Induced Jobs (20%) 1,118 Indirect/Induced Jobs (20%) 1,118 Indirect/Induced Jobs (20%) 1,118 Indirect/Induced Jobs (20%) 5,584 5,584 5,584 5,584 5,584 5,584 Rest of $8,378.9 of State, $8,378.9 M (94.4%) Rest ofRest State, $8,378.9 MM (94.4%) Rest ofState, State, $8,378.9 M(94.4%) (94.4%) Rest of State, $8,378.9 M (94.4%) Rest of State, $8,378.9 M (94.4%) 100.0 100.0 100.0 100.0 100.0 100.0 t (%) t (%) (%) (%) (%) t (%) 80.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 60.0 60.0 Kem C. Gardner Policy Institute 2,137 2,137 2,137 2,137 2,137 2,137 4,466 Direct Jobs (80%) 4,466 Direct Jobs (80%) 4,466 Direct Jobs (80%) 4,466 Direct Jobs (80%) 4,466 Direct Jobs (80%) 4,466 Direct Jobs (80%) City, UtahLocal 84111 gardner.utah.edu Local State Local State I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I Direct State Direct Local State Direct Local State Local State $32.0 $40.4 $32.0 $40.4 M MM M $40.4 M MM M$32.0 $32.0 $40.4 $32.0 $40.4 MM $40.4 M M $32.0 (44%) (56%) (44%) (56%) (44%) (56%) (44%) (56%) (44%) (56%) Direct Direct $72.5 $72.5 $72.5 M MM M $72.5 $72.5 $72.5 MM (80%) (80%) (80%) (80%) Indirect Indirect Indirect Indirect Indirect &&Induced &Indirect Induced & Induced Induced & $18.2 Induced & Induced $18.2 $18.2 M MM M $18.2 $18.2 $18.2 MM (20%) (20%) (20%) (20%) (20%) (20%) TAX REVENUE Recreation Arts Performing Performing Retail Arts 72 661 72 376 661 Rest of State, $8,378.9 M (94.4%) c c 5,584 LODGING DATA Othe Other, $39 M 4,466 Direct Jobs (80%) Visitor spending generated $72.5661 million in direct tax revenue, 376 Recreation Retail 661 Recreation including $40.4 million in state and $32.0 million in local tax 376 376 Retail Retail 3 revenue. Visitor spending generated approximately $18.2 million in additional indirect and induced state and local tax revenue, for a total of $90.7 million.4 The visitor-generated share of total Davis 100.0 County local sales tax revenue was 1,118 9.0%Indirect/Induced in 2021.5 Jobs (20%) 1,118 Indirect/Induced Jobsinclude (20%) Travel and tourism-related sales tax revenue examples 80.0 5,584 Indirect/Induced Jobs (20%) 1,118 1,118 Indirect/Induced Jobs (20%) transient room tax,5,584 restaurant tax, and motor vehicle leasing tax. 60.0 5,5845,584 Direct Jobs (80%) In calendar year 2021, Davis County4,466 collected a total of $8.6 4,466 Directup Jobs (80%) from 2020 million40.0 in these three sales taxes 4,466 combined, 48.0% 4,466 Jobs (80%) DirectDirect Jobs (80%) and up 10.4% from baseline 2019.6 Davis County hotel occupancy rates averaged 69.4% in 2021 compared with 54.2% in 2020. July, June, and August (in that order) had the highest average occupancy rates. Davis County’s average daily room rate was $91.11 in 2021 compared with $77.87 in 2020, a 17.0% year-over increase. Davis CountyIndirect short & Induced DavisCounty term rental occupancy rates averaged 69.2% in 2021 compared $18.2 M Spending, $498.2 M (5.6%) DavisCounty with 47.8% 2020. August (in that order) had (20%)the BJuly, June, and Local Statein $8.88 Direct Spending, $498.2 M (5.6%) $32.0 M $8.88 highest$40.4 average occupancy rates. In 2021, there were an average B M $72.5 M Rest of State, $8,378.9 M (94.4%) (44%) (56%) 333 short term rental listings in Davis (80%) County, an 8.7% year-over Rest of State, $8,378.9 M (94.4%) increase and a 28.4% increase since 2019.7 0.0 Revenue, 2021 Direct Tax Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average Hotel Occupancy Rate 20.0 Millions of 2021 Dollars Millions of Dollars Millions of 2021 Dollars Millions of 2021 Dollars $7.0 $7.0 $7.0 $6.0 $6.0 $6.0 $6.0 $5.0 $5.0 $5.0 $5.0 $4.0 $4.0 $4.0 $4.0 $3.0 $3.0 $3.0 $3.0 $2.0 $2.0 $2.0 $1.0 $2.0 $1.0 $1.0 $0.0 $1.0 $0.0 $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2017 2018 2019 2020 2021 $0.0Restaurant Restaurant County Transient Vehicle Tax Tax County Transient MotorMotor Vehicle 2017 2018 2019 2020 2021 Restaurant Tax County Motor Room Tax Leasing Tax Room Tax Transient Leasing TaxVehicle Room Tax Leasing Tax Restaurant Tax County Transient Motor Vehicle Room Tax Leasing Tax 100.0 $9.0 100.0 $8.0 80.0 80.0 $7.0 60.0 $6.0 60.0 40.0 $5.0 40.0 $4.0 20.0 20.0 $3.0 0.0 $2.0 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2020 2021Sep Oct Nov Dec $1.0 2020 2021 $0.0 Average Hotel 2017 Daily Room 2018 Rate2019 2020 2021 $110.00 Restaurant Tax County Transient Motor Vehicle $100.00 $110.00 $90.00 Room Tax Leasing Tax $100.00 $80.00 $90.00 $70.00 $80.00 $60.00 $70.00 $50.00 $60.00 $50.00 $40.00 $40.00 $30.00 $30.00 $20.00 91.0% 9.0% $20.00 $10.00 $10.00 $0.00 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Resident-Generated, $204.9 M2020 Visitor-Generated, $20.2 M 2021 2020 2021 91.0%91.0% 9.0% 9.0% 91.0% 9.0% 9.0% Resident-Generated, M Visitor-Generated, M Resident-Generated, $204.9$204.9 M 91.0% Visitor-Generated, $20.2 $20.2 M 2020 Resident-Generated, $204.9 M Resident-Generated, $204.9 M 2019 Visitor-Generated, $20.2 M Visitor-Generated, $20.2 M $9 $9 $8 $8 $7 $7 $6 $6 $5 $5 $4 $4 $3 $3 $2 $2 $1 $1 $0 $0 Average Annual Short Term Rental Listings, 2019-2021 2021 Local Sales Tax Revenue, 2021 Millions of 2021 Dollars Millions of 2021 Dollars 2020 Percent (%)(%) Millions ofPercent 2021 Dollars Indirect 2021 &Indirect Induced Indirect Indirect M &&$18.2 Induced Induced & Induced (20%) $18.2 MM $18.2$18.2 M (20%) (20%) (20%) Local State Direct M $32.0 $40.4 State Local State $110.00 LocalLocal StateM $72.5 M Direct Direct Direct (44%) (56%) $32.0 $40.4 MM M $32.0 $40.4 MM M $100.00 $32.0 $40.4 (80%) $72.5 $72.5 M MM $72.5 (44%) (56%) (56%) $90.00 (44%) (80%) (44%) (56%) (80%) (80%) $80.00 $70.00 $60.00 $50.00 $40.00 $30.00 c $20.00 ov Dec ec Select Tourism-Related Local Sales Tax Revenues ec $9.0 $10.00 $9.0 $9.0 $0.00 $9.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $8.0 $8.0 $8.0 2020 2021 $8.0 $7.0 ov Dec ec 1,118 Retail, $39 $63 M MIndirect/Induced Jobs (20%) Other, DavisCounty Spending, $498.2 M (5.6%) Percent (%) %) Grocery Grocery StoresStores106 165 Other/Personal Services Performing Arts Museums & Parks 23 72 23 Museums & Parks $8.88 B Performing Arts Other/Personal Services 72 Recreation 165 165 Other/Personal Services 333 307 259 Endnotes 333 333 1.2021 This 2021 spending figure does not include public transportation spending (i.e. transportation fares and travel reservation costs). Please see Addendum A. 2.2021 When Utah visitors purchase from Utah businesses, the businesses hire employees333 and 2020from other local businesses, who in turn hire employees and 307 307from 2020 purchase purchase 2021 333 other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local 2020 307economy, spurring additional “induced” effects. 2019 259 2019 259 2020 307 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 259 4.2019 See note #2 regarding “indirect and induced.” 2019 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 259 Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 202 2020 202 2019 201 Travel & Tourism County Profile May 2023 Garfield County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $85.7 million in Garfield County, a 58.6% increase from 2020.1 The top three spending categories were auto transportation, lodging, and groceries. Garfield County visitor spending made up 1.0% of total statewide visitor spending. Visitor spending supported 1,056 direct Garfield County travel and tourism jobs, an 20.1% increase from 2020. Foodservice, accommodations, and retail were the top three job sectors. These 1,056 direct travel and tourism jobs supported an additional 161 indirect and induced jobs in the county for a total 1,217 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $84.1 $84.1 $84.1 $84.1 $84.1 $84.1 $85.7 $85.7 $85.7 $85.7 $85.7 $85.7 1,125 1,125 1,125 1,125 1,125 1,125 880 880 880 880 880 880 $54.1 $54.1 $54.1 $54.1 $54.1 $54.1 2021 2021 2021 2021 2021 2021 2020 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 2019 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $3 M Arts, Entertainment, Recreation, $3$3 M Arts, Entertainment, Recreation, $3M MM Arts, Entertainment, Recreation, $3 Arts, Entertainment, Recreation, $3 M Auto Transportation, $19 MM M Auto Transportation, Auto Transportation, $19 M$19 Auto Transportation, $19 Auto Transportation, $19 Auto Transportation, $19 MM Foodservice, $3 M Foodservice, $3 M Foodservice, $3 M Foodservice, $3$3 MM Foodservice, Foodservice, $3 M Groceries, $4 M Groceries, $4 M Groceries, $4 M Groceries, $4$4 MM Groceries, Groceries, $4 M Lodging, $54 MM M Lodging, Lodging, $54 M$54 Lodging, $54 Lodging, $54 Lodging, $54 MM Retail, $2 M Retail, $2 M Retail, $2 M Retail, $2$2 MM Retail, Retail, $2 M Other, Other, $1 M Other, $1$1 M Other, $1M MM Other, $1 Other, $1 M Garfield County Portion of Statewide Visitor Spending, 2021 $8.88 $8.88 $8.88 B BB B $8.88 $8.88 $8.88 BB Garfield County Garfield County Garfield County Garfield County Garfield County Garfield County Spending, $85.7 Spending, $85.7 M (1%) Spending, $85.7 MM (1%) Spending, $85.7 M(1%) (1%) Spending, $85.7 M (1%) Spending, $85.7 M (1%) 2020 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 2019 t (%) t (%) (%) (%) (%) t (%) 60.0 60.0 60.0 60.0 Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair Auto Repair 7 77 7 Auto Repair Auto Repair Auto Repair 77 Foodservice Foodservice 147 147 Foodservice 147 Foodservice 147 Foodservice Foodservice 147 147 Gas Stations Gas Stations 35 35 Gas Stations Gas Stations 3535 Gas Stations35 35 Gas Stations Grocery Stores Grocery Stores 16 16 Grocery Stores 16 Grocery Stores 1616 Grocery Stores 16 Grocery Stores Museums &&Parks Museums & Parks Museums & Parks 3 33 3 Museums Museums &Parks Parks Museums & Parks 33 Other/Personal Services Other/Personal Services 313131 Other/Personal Services 31 Other/Personal Services Other/Personal Services 31 Other/Personal Services 31 Performing Arts 33 3 Performing Arts Performing ArtsArts 3 Performing Performing Arts 3 3 Performing Arts Recreation Recreation Recreation 14141414 Recreation Recreation Recreation 1414 Retail Retail42424242 Retail Retail Retail 4242 Retail 758 758 758 758 758 758 Total Travel & Tourism Jobs, 2021 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) 1,217 1,217 1,217 1,217 1,217 1,217 Rest of $8,791.4 of State, $8,791.4 M (99%) Rest ofRest State, $8,791.4 MM (99%) Rest ofState, State, $8,791.4 M(99%) (99%) Rest of State, $8,791.4 M (99%) Rest of State, $8,791.4 M (99%) 100.0 100.0 100.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 1,056 1,056 1,056 1,056 1,056 1,056 1,056 Direct Jobs (87%) 1,056 Direct Jobs (87%) 1,056 Direct Jobs (87%) 1,056 Direct Jobs (87%) 1,056 Direct Jobs (87%) 1,056 Direct Jobs (87%) City, UtahLocal 84111 gardner.utah.edu Local State I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I Direct Local State State Direct Local State Local State Local State MM M $6.5 $6.3 MM M $6.5 M$6.5 $6.3 M$6.3 $6.5 $6.3 $6.5 $6.3 MM $6.5 $6.3 M M (51%) (49%) (51%) (49%) (51%) (49%) (51%) (49%) Direct Direct Direct $12.9 $12.9 $12.9 M MM M $12.9 $12.9 $12.9 MM (83%) (83%) (83%) Indirect Indirect Indirect Indirect Indirect &&Induced &Indirect Induced & Induced Induced & Induced &$2.7 Induced MM M $2.7 M$2.7 $2.7 $2.7 $2.7 MM (17%) (17%) (17%) (17%) (17%) (17%) Garfield County Other/Personal Museums & Parks Museums &Services Parks 3 3 313 Performing Arts Spending, $85.7 M (1%) $8.8831 Performing Arts 3B 31 Other/Personal Services Other/Personal Services Recreation 14 TAX REVENUE Recreation Performing 3 Performing Arts Arts 3 1442 Rest of State, $8,791.4 M (99%) Retail Visitor spending generated Recreation Recreation Retail 14 4214 $12.9 million in direct tax revenue, Percent (%) including $6.3Retail million in state Retail42 42 and $6.5 million in local tax 3 revenue. Visitor spending generated approximately $2.7 million in additional indirect and induced state and local tax revenue, for a total of $15.6 million.4 The visitor-generated share of total 5 100.0 Garfield County local sales tax revenue was 55.0% in Jobs 2021. 161 Indirect/Induced (13%) 161 revenue Indirect/Induced Jobs (13%) Travel and tourism-related sales tax examples include 80.0 1,217 161 Indirect/Induced Jobs (13%) 161 Indirect/Induced Jobs (13%) transient room tax1,217 and restaurant tax. In calendar year 2021, 60.0 1,2171,217a total of1,056 Jobs Garfield County collected $2.6 Direct million in(87%) these two 1,056 Direct Jobs (87%) 4.0% from sales taxes combined, up 56.8% from 2020 and down 40.0 Jobs (87%) 1,056 1,056 DirectDirect Jobs (87%) baseline 2019.6 161 Retail, $1 $2 M MIndirect/Induced Jobs (13%) Other, 1,217 LODGING DATA Othe Other, $1 M 1,056 Direct Jobs (87%) Garfield County hotel occupancy rates averaged 56.6% in 2021 compared with 42.2% in 2020. June, July, and September (in that order) had the highest average occupancy rates. Garfield County’s average daily room rate was $135.51 in 2021 compared with $107.53 in 2020, a 26.0% year-over increase. GarfieldIndirect & Induced Garfieldrates County County short term rental occupancy averaged 69.2% in $2.7 M Spending, $85.7 M (1%) Garfield County $8.88 B 55.1% in 2020. May, April, and June (in 2021 compared with that (17%) Local State Direct Spending, $85.7 M (1%) $6.5 $6.3 the M $8.88 order) had highest rates. In 2021, there B M average occupancy $12.9 M Rest of State, $8,791.4 M (99%) (51%) (49%) were an average 345 short term rental(83%) listings in Garfield County, Rest of State, $8,791.4 M (99%) a 7.2% year-over increase and a 27.5% increase since 2019.7 20.0 Local State M $6.5 $6.3 MState Local Local State Local State $175.00 (51%) (49%) $6.3 M$6.5 M$6.5 $6.3 MM M M $6.5 $6.3 $150.00 (51%) (49%) (51%) (49%)(49%) (51%) $125.00 Direct $12.9 M Direct Direct Direct (83%) $12.9 $12.9 M MM $12.9 (83%) (83%) (83%) $100.00 $75.00 Millions of 2021 Dollars Millions of 2021 Dollars Millions of Dollars Millions of 2021 Dollars $50.00 ec ov Dec ec $25.00 Select Tourism-Related Local Sales Tax Revenues ec $3.0 $3.0 $3.0 $0.00 $3.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $2.5 $2.5 $2.5 2020 2021 $2.5 $2.0 $2.0 $2.0 $2.0 $1.5 $1.5 $1.5 $1.5 $1.0 $1.0 $1.0 $1.0 $0.5 $0.5 $0.5 $0.5 ov Dec ec $0.0 $0.0 c $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2017 2018 2019 2020 2021 ec $0.0 Restaurant County Transient Restaurant Tax Tax County Transient RoomRoom Tax Tax 2017 Restaurant 2018 2019 2020 2021 Tax County Transient Room Tax Restaurant Tax County Transient Room Tax 100.0 $3.0 100.0 80.0 $2.5 80.0 60.0 $2.0 60.0 40.0 40.0 $1.5 20.0 20.0 $1.0 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0.0 Jun Jul Aug $0.5 Jan Feb Mar Apr May 2020 2021Sep Oct Nov Dec 2020 2021 $0.0 Average Hotel 2017 Daily Room 2018 Rate 2019 2020 2021 $175.00 Restaurant Tax County Transient Room Tax $175.00 $150.00 $150.00 $125.00 $125.00 $100.00 $100.00 $75.00 $75.00 $50.00 $50.00 $25.00 55.0% $25.00 45.0% $0.00 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2021 Resident-Generated, $3.6 M 2020 Visitor-Generated, $4.4 M 2020 2021 55.0%55.0% $3 $ $2 $ $2 $ $1 $ $1 $ $0 $ $0 $ Average Annual Short Term Rental Listings, 2019-2021 2021 Local Sales Tax Revenue, 2021 45.0%45.0% Average Hotel Occupancy Rate Millions of 2021 Dollars Millions of 2021 Dollars 2020 Indirect 2021 &Indirect Induced Indirect Indirect $2.7 M &&Induced Induced & Induced $2.7MM $2.7 $2.7 M(17%) (17%) (17%) (17%) Percent (%) (%) Millions ofPercent 2021 Dollars 0.0 Revenue, 2021 Direct Tax Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 45.0% 45.0% Resident-Generated, Resident-Generated, $3.6 M$3.6 M 55.0% 55.0% $4.4 M$4.4 M Visitor-Generated, Visitor-Generated, 2020 Resident-Generated, $3.6 M Resident-Generated, $3.6 M Visitor-Generated, $4.4 M Visitor-Generated, $4.4 M 2019 345 322 270 Endnotes 345 345 1.2021 This2021 spending figure does not include public transportation spending (i.e. transportation fares and travel reservation costs). Please see Addendum A. 2021 2. When Utah visitors purchase from Utah businesses, the businesses hire employees345 and 2020 from other local businesses, who in turn hire employees and purchase purchase from 2020 2021 322 322 345 other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, 2020 322 spurring additional “induced” effects. 2019 270 2019 270 2020 322 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 2019 270 4. See note #2 regarding “indirect and induced.” 2019 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 270 Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 2021 2020 2020 2019 2019 Travel & Tourism County Profile May 2023 Grand County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $428.3 million in Grand County, a 60.4% increase from 2020.1 The top three spending categories were lodging, auto transportation, and foodservice. Grand County visitor spending made up 4.8% of total statewide visitor spending. Visitor spending supported 2,756 direct Grand County travel and tourism jobs, an 23.5% increase from 2020. Accommodations, foodservice, and retail were the top three job sectors. These 2,756 direct travel and tourism jobs supported an additional 887 indirect and induced jobs in the county for a total 3,643 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $336.4 $336.4 $336.4 $336.4 $336.4 $428.3 $428.3 $428.3 $428.3 $428.3 2,231 2,231 2,231 2,231 2,231 2,756 2,756 2,756 2,756 2,756 $267.0 $267.0 $267.0 $267.0 $267.0 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 2,572 2,572 2,572 2,572 2,572 2021 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Arts, Entertainment, Recreation, $15$15 M M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $15 M Auto Repair Auto Repair14 14 Arts, Entertainment, Recreation, $15 M Arts, Entertainment, Recreation, $15 M Auto Repair 14 Auto Repair Auto Repair14 14 Auto Transportation, $128 M M Auto Transportation, $128 Car Rental Car Rental 25 25 Auto Transportation, $128 M Auto Transportation, $128 M M Car Rental 25 CarCar Rental Auto Transportation, $128 Rental 25 25 Foodservice Foodservice Foodservice, $58 M Foodservice, $58 M Foodservice Foodservice, $58 M Foodservice Foodservice, $58$58 M M Foodservice Foodservice, GasGas Stations Stations 82 82 Groceries, $6 M Gas Stations 82 Groceries, $6 M Gas Stations Gas Stations 82 82 Groceries, $6 M Groceries, $6 M Groceries, $6 M Grocery Stores 125125 Grocery Stores Grocery Stores 125 Grocery Stores 125125 Lodging, $207 M M Lodging, $207 Grocery Stores Lodging, $207 M Lodging, $207 M M Museums & Parks 96 96 Museums & Parks Lodging, $207 Museums & Parks 96 96 Museums & Parks Museums & Parks 96 Retail, $11$11 M M Retail, Other/Personal Services Other/Personal Services10 10 Retail, $11 M Retail, $11 M Other/Personal Services 10 Retail, $11 M Other/Personal Services Other/Personal Services10 10 Other, $3 M Performing ArtsArts6 6 Other, $3 M Performing Other, $3 M Performing Arts Other, $3 M Performing ArtsArts 6 66 Other, $3 M Performing Recreation 282282 Recreation Recreation 282 Recreation 282282 Recreation Retail 343343 Retail Retail 343 Retail 343 Retail 343 Salt Lake Portion of Statewide Visitor Spending, 2021 $8.88 B B $8.88 $8.88 $8.88 B BB $8.88 Grand County Grand County Grand County Grand County Grand County Spending, $428.3 M (4.8%) Spending, $428.3 M (4.8%) Spending, $428.3 M (4.8%) (4.8%) Spending, $428.3 M (4.8%) Spending, $428.3 M %) t )(%) (%) t (%) Kem C. Gardner Policy Institute 846846 846 846846 Total Travel & Tourism Jobs, 2021 3,643 3,643 3,643 3,643 3,643 RestRest of State, $8,448.8 M (95.2%) of State, $8,448.8 M (95.2%) Rest of State, $8,448.8 M (95.2%) Rest of State, $8,448.8 M (95.2%) Rest of State, $8,448.8 M (95.2%) 100.0 100.0 100.0 100.0 100.0 80.080.0 80.0 80.080.0 60.060.0 927927 927 927927 887887 Indirect/Induced Jobs (24%) Indirect/Induced Jobs (24%) 887 Indirect/Induced Jobs (24%) 887887 Indirect/Induced Jobs (24%) Indirect/Induced Jobs (24%) 2,756 Direct Jobs (76%) 2,756 Direct Jobs (76%) 2,756 Direct Jobs (76%) 2,756 Direct Jobs (76%) 2,756 Direct Jobs (76%) City, Utah 84111 I 411 East South Temple Street, Salt Lake State I 801-585-5618 I gardner.utah.edu Local State Local Direct Direct State Local State State Local $31.8 M M Local $36.5 M M $31.8 $36.5 $31.8 M $36.5 M $31.8 M(47%) M(53%) $31.8 M $36.5 $36.5 M (47%) (53%) Direct Direct Direct $68.3 M M $68.3 $68.3 M $68.3 M(80%) $68.3 M (80%) Indirect Indirect Indirect Indirect & Indirect Induced & Induced & Induced & Induced &$16.9 Induced M M $16.9 $16.9 M $16.9 M(20%) $16.9 M (20%) (20%) (20%) (20%) Other/Personal Services 10 Performing Arts Museums & Parks 6 96 96 Museums & Parks $8.88 B Other/Personal Services Performing Arts 6 Recreation Other/Personal Services 10 10 TAX REVENUE Grand County Spending, $428.3 M (4.8%) 282 Performing Arts 6 Arts 6 Recreation 282 Retail 343 Rest of State, M (95.2%) VisitorPerforming spending generated $68.3 million in $8,448.8 direct tax revenue, Recreation 282 Recreation 282 343 million in local tax including $31.8 Retail million in state and $36.5 Retail Retail 343 343 revenue.3 Visitor spending generated approximately $16.9 million in additional indirect and induced state and local tax revenue, for a total of $85.2 million.4 The visitor-generated share of total Grand County local sales tax revenue was 62.7% in 2021.5 100.0 887 Indirect/Induced Jobs (24%) Travel and tourism-related sales tax revenue examples include 887 Indirect/Induced Jobs (24%) 80.0 3,643 887 Indirect/Induced Jobs (24%) Jobsleasing (24%) transient room tax, restaurant tax, 887 andIndirect/Induced motor vehicle tax. 3,643 In calendar collected a total of $10.1 3,643 County2,756 60.0 year 2021, 3,643Grand Direct Jobs (76%) million in these three sales taxes combined, up 86.8% from 2020 2,756 Direct Jobs (76%) 2,756 Direct Jobs (76%) 40.0 2,756 Direct Jobs (76%) 6 and up 43.6% from baseline 2019. Percent (%) 2,756 Direct Jobs66.7% (76%) in 2021 Grand County hotel occupancy rates averaged compared with 49.4% in 2020. June, May, and September (in that order) had the highest average occupancy rates. Grand County’s average daily room rate was $173.77 in 2021 compared with $126.38 in 2020, a 37.5% year-over increase. Grand County short Indirect term rental occupancy rates averaged 63.3% in 2021 compared & Induced Grand County $16.9 Grand County Spending, $428.3 M (4.8%) with 47.3% in 2020. June, May, and April (in that order) had theM B (20%) Spending, $428.3 M (4.8%) State $8.88Local Directthere were an average highest average occupancy rates. In 2021, $8.88 B $31.8 M $36.5 M $68.3 M Rest of State, $8,448.8aM (95.2%) 1,018 short term rental Grand County, 4.0% year-over (47%) (53%) listings in (80%) Rest of State, $8,448.8 M (95.2%) decrease and a 12.8% increase since 2019.7 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Indirect Nov Dec & Induced 2020 2021 Indirect Indirect Indirect M &$16.9 Induced & Induced & Induced (20%)M $16.9 $16.9 M $16.9 M Direct (20%) (20%) (20%) $68.3 M Direct Direct Direct $68.3 M $68.3(80%) M $68.3 M (80%) (80%) (80%) Millions of 2021 Dollars Millions of 2021 Dollars Millions of Dollars Millions of 2021 2021 Dollars $8.0 $6.0 $6.0 $6.0 $6.0 $4.0 $4.0 $4.0 $4.0 $2.0 $2.0 $2.0 $2.0 $0.0 $0.0 $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2017 2018 2019 2020 2021 Restaurant County Transient MotorMotor Vehicle $0.0 Restaurant County Transient Vehicle Restaurant County Transient Motor Vehicle 2017 2018 Room 2019 2020 Tax Room Tax Leasing Tax Tax Tax Leasing Tax2021 Tax Room Tax Leasing Tax Restaurant County Transient Motor Vehicle Tax Room Tax Leasing Tax Local Sales Tax Revenue, 2021 37.3%37.3% 37.3% Resident-Generated, M Resident-Generated, $11.2 $11.2 M 37.3% Average Hotel Occupancy Rate 100.0 $12.0 100.0 80.0 $10.0 80.0 60.0 60.0 $8.0 40.0 40.0 $6.0 20.0 20.0 $4.0 0.0 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jun Jul Aug Sep Oct Nov Dec $2.0Jan Feb Mar Apr May2020 2021 2020 2021 $0.0 Hotel Daily Room Rate Average 2017 2018 2019 2020 2021 $220.00 $200.00 Restaurant County Transient Motor Vehicle $220.00 $180.00 $200.00 Tax Room Tax Leasing Tax $160.00 $180.00 $140.00 $160.00 $120.00 $140.00 $100.00 $120.00 $80.00 $100.00 $60.00 $80.00 $40.00 $60.00 $20.00 $40.00 37.3% 62.7% $0.00 $20.00 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar $11.2 Apr May Jun JulVisitor-Generated, Aug Sep Oct $18.8 Nov MDec 2021 Resident-Generated, M 2020 2020 2021 Average Annual Short Term Rental Listings, 2019-2021 2021 62.7%62.7% 1,018 2020 62.7% Millions of 2021 Dollars Millions of 2021 Dollars Direct Tax 0.0 Revenue, 2021 Nov Dec Dec Dec 3,643 Othe 20.0 State Local $31.8 M $36.5Local M State $220.00 State State Local Local $31.8 M $36.5 M (47%) (53%) $31.8 M $36.5 M $200.00 $31.8 M $36.5 M (47%) (47%) (53%) (53%) $180.00 (47%) (53%) $160.00 $140.00 $120.00 $100.00 $80.00 $60.00 Dec $40.00 Nov DecSelect Dec Tourism-Related Local Sales Tax Revenues $20.00 Dec $12.0$12.0 $12.0 $0.00 $12.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $10.0$10.0 $10.0 2020 2021 $10.0 $8.0 $8.0 $8.0 Dec LODGING DATA Retail, $11 M 887 Indirect/Induced Jobs (24%) Other, $3 M Other, $3 M Percent (%)(%) Millions ofPercent 2021 Dollars 2%) Museums &Stores Parks Other/Personal Services 10 96 Grocery Stores Grocery 125 125 1,061 Visitor-Generated, M Visitor-Generated, M 62.7% $18.8 $18.8 Resident-Generated, $11.2 M Visitor-Generated, $18.8 M Resident-Generated, $11.2 M Visitor-Generated, $18.8 M 2019 903 Endnotes 1. This 2021 figure does not include public transportation spending (i.e. transportation 2021spending 1,018 1,018 fares and travel reservation costs). Please see Addendum A. 2. When and 2021 Utah visitors purchase from Utah businesses, the businesses hire employees 1,018 purchase from other local businesses, who in turn hire employees and purchase from 2020 2020 1,061 1,061 2021 1,018 other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, 2020 additional “induced” effects. 1,061 spurring 903 903 2019 2019 3. 2020 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; 1,061 local tax revenues include sales, property, and other taxes. 903 2019 4. See note #2 regarding “indirect and induced.” 2019 903 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 20 202 20 201 20 Travel & Tourism County Profile May 2023 Iron County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $223.6 million in Iron County, a 18.3% increase from 2020.1 The top three spending categories were auto transportation, lodging, and foodservice. Iron County visitor spending made up 2.5% of total statewide visitor spending. Visitor spending supported 1,986 direct Iron County travel and tourism jobs, an 10.1% increase from 2020. Foodservice, accommodations, and retail were the top three job sectors. These 1,986 direct travel and tourism jobs supported an additional 547 indirect and induced jobs in the county for a total 2,533 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $190.0 $190.0 $190.0 $190.0 $190.0 $190.0 2019 2019 2019 2019 2019 2019 $223.6 $223.6 $223.6 $223.6 $223.6 $223.6 1,963 1,963 1,963 1,963 1,963 1,963 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 $176.0 $176.0 $176.0 $176.0 $176.0 $176.0 2020 2020 2020 2020 2020 2020 Direct Spending Estimates by Spending Category, 2021 Arts,Arts, Entertainment, Recreation, $5 M Entertainment, Recreation, $5M M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $5 M Arts, Entertainment, Recreation, $5$5 M Arts, Entertainment, Recreation, $5 M Auto Transportation, $102 M M Auto Transportation, $102 Auto Transportation, $102 Auto Transportation, $102 M M Auto Transportation, $102 MM Auto Transportation, $102 Foodservice, $41$41 M M Foodservice, Foodservice, Foodservice, $41$41 M$41 Foodservice, $41 MM Foodservice, M Groceries, $6 M Groceries,$6 $6M M Groceries, Groceries, $6 M Groceries, $6 M M Groceries, $6 Lodging, $55$55 M M Lodging, Lodging, Lodging, $55$55 M$55 Lodging, $55 MM Lodging, M Retail, $14$14 M M Retail, Retail, Retail, $14$14 M$14 Retail, $14 MM Retail, M Iron County Portion of Statewide Visitor Spending, 2021 $8.88 B B $8.88 $8.88 $8.88 B BB B $8.88 $8.88 IronIron County County Iron County IronIron County Iron County County Spending, $923.6 M (2.5%) Spending, $923.6 M(2.5%) (2.5%) Spending, $923.6 Spending, $923.6 M (2.5%) Spending, $923.6 MM (2.5%) Spending, $923.6 M (2.5%) 2020 2020 2020 2020 2020 2020 (%) nt (%)(%) t t(%) (%) 80.080.0 80.0 80.080.0 80.0 60.060.0 60.0 60.060.0 60.0 Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair 65 65 Auto Repair Auto Repair 65 65 Auto Repair Auto Repair 6565 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice GasGas Stations Stations 197197 Gas Stations GasGas Stations 197 197197 Gas Stations Stations 197 Grocery Stores Grocery Stores 24 24 Grocery Stores24 24 Grocery Stores Grocery Stores Grocery Stores 2424 Other/Personal Services Other/Personal Services 29 29 Other/Personal Services Other/Personal Services 29 29 Other/Personal Services Other/Personal Services 2929 Performing ArtsArts7 7 Performing Performing Arts Performing ArtsArts 7 77 7 Performing Arts Performing Recreation Recreation 89 Recreation 8989 Recreation Recreation Recreation 8989 89 Retail Retail 283283 Retail Retail 283 283283 Retail Retail 283 498498 498 498498 498 793793 793 793793 793 Total Travel & Tourism Jobs, 2021 547547 Indirect/Induced JobsJobs (22%) Indirect/Induced (22%) 547 Indirect/Induced Jobs (22%) 547547 Indirect/Induced Jobs (22%) 547 Indirect/Induced Jobs (22%) Indirect/Induced Jobs (22%) 2,533 2,533 2,533 2,533 2,533 2,533 RestRest of State, $8,653.5 M (97.5%) ofState, State, $8,653.5 M(97.5%) (97.5%) Rest $8,653.5 Rest of State, $8,653.5 M (97.5%) Rest ofof State, $8,653.5 MM (97.5%) Rest of State, $8,653.5 M (97.5%) 100.0 100.0 100.0 100.0 100.0 100.0 1,986 1,986 1,986 1,986 1,986 1,986 1,804 1,804 1,804 1,804 1,804 1,804 1,986 Direct JobsJobs (78%) 1,986 Direct (78%) 1,986 Direct Jobs (78%) 1,986 Direct Jobs (78%) 1,986 Direct Jobs (78%) 1,986 Direct Jobs (78%) Local Local LocalLocal Local Local State MI 801-585-5618 State M $12.7 City, Utah $12.7 84111 gardner.utah.edu I 411 East South Temple Street, Salt Lake I Direct Direct State $12.7 State M M $12.7 State State MM $12.7 $12.7 DirectDirect $23.3 M M (35%) $23.3 (35%) $23.3 (35%) $23.3 M M $23.3 MM (35%) $23.3 (35%) (35%) (65%) (65%) (65%) (65%) (65%) (65%) Direct Direct $36.0 M M $36.0 $36.0 $36.0 M M $36.0 MM $36.0 (82%) (82%) (82%)(82%) Indirect Indirect Indirect Indirect Indirect Indirect & Induced & Induced &Induced Induced & Induced &&$7.9 Induced M M $7.9 $7.9 $7.9 M $7.9 MM $7.9 M (18%) (18%) (18%) (18%) (18%) (18%) Recreation $8.88 B Performing Performing Arts Arts Recreation 7 Retail TAX REVENUE Recreation Recreation Retail 89 789 89 547 Indirect/Induced Jobs (22%) Retail, $14 M Iron County Spending, $923.6 M (2.5%) 29 89 283of State, $8,653.5 M (97.5%) Rest 283 Visitor spending generated $36.0 million in direct tax revenue, Retail Retail 283 283 including $23.3 million in state and $12.7 million in local tax 3 revenue. Visitor spending generated approximately $7.9 million in additional indirect and induced state and local tax revenue, for a total of $43.9 million.4 The visitor-generated share of total Iron Indirect/Induced 100.0 County local sales tax revenue was547 38.1% in 2021.5 Jobs (22%) 547 Indirect/Induced Jobs (22%) 547 Indirect/Induced Jobsinclude (22%) Travel and tourism-related sales547 tax revenue examples Indirect/Induced Jobs (22%) 2,533 80.0 2,533 transient room tax2,533 and2,533 restaurant tax. In calendar year 2021, Iron 1,986 Direct Jobs (78%) 60.0 County collected a total of $3.4 million these two sales taxes 1,986in Direct Jobs (78%) Jobs (78%) 1,986 1,986 DirectDirect Jobs (78%) combined, 40.0 up 98.4% from 2020 and up 84.2% from baseline 2019.6 Percent (%) Othe 2,533 LODGING DATA 1,986 Direct Jobs (78%) Iron County hotel occupancy rates averaged 60.9% in 2021 compared with 49.3% in 2020. June, July, and September (in that order) had the highest average occupancy rates. Iron County’s average daily room rate was $100.72 in 2021 compared with $75.82 in 2020, a 32.8% year-over Indirect Ironincrease. County Iron County short & Induced Spending,51.2% $923.6 in M (2.5%) term rental occupancy rates averaged 2021 compared $7.9 M $8.88Local B (18%) with 41.8% in 2020. March, February, January (in that order) had Iron County State $12.7 M Direct Spending, $923.6 M (2.5%) $23.3 M Rest of$36.0 State, $8,653.5 M (97.5%) (35%) the highest average occupancy rates. In 2021, there were an M (65%) $8.88 B average 811 short term rental listings(82%) in Iron County, a 3.0% of State, $8,653.5 M (97.5%) year-over increase and a 16.8% Rest increase since 2019.7 20.0 0.0 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Local $140.00 LocalLocal Local State M $12.7 State $12.7 $12.7 State MM M StateM $12.7 $23.3 (35%) $120.00 $23.3 (35%) $23.3 MM M(35%) $23.3 (35%) (65%) (65%) (65%)(65%) $100.00 2020 Direct Direct Direct Direct $36.0 M $36.0 $36.0 M MM $36.0 (82%) (82%) (82%) (82%) Aug Sep OctIndirect Nov Dec Indirect &Indirect Induced 2021 Indirect &&Induced Induced $7.9 M & Induced $7.9MM $7.9 $7.9 M(18%) (18%) (18%) (18%) $80.00 $60.00 $40.00 Millions of 2021 Dollars Millions Dollars Millions of2021 2021 Dollars Millions of of 2021 Dollars c Dec ov ec Select Tourism-Related Local Sales Tax Revenues ec $20.00 $4.0 $4.0 $4.0 $4.0 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $3.5 $3.5 $3.5 $3.5 2020 2021 $3.0 $3.0 $3.0 $3.0 $2.5 $2.5 $2.5 $2.5 $2.0 $2.0 $2.0 $2.0 $1.5 $1.5 $1.5 $1.5 $1.0 $1.0 $1.0 $1.0 $0.5 $0.5 $0.5 ov Dec ec $0.0 $0.5 $0.0 c 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 $0.0 c 2017Restaurant 2018 2019 County 2020 2021 $0.0 Restaurant Transient Tax Tax County Transient RoomRoom Tax Tax 2017 2018 2019 2020 2021 Restaurant Tax County Transient Room Tax Restaurant Tax County Transient Room Tax Average Hotel Occupancy Rate 100.0 $4.0 80.0 100.0 $3.5 60.0 80.0 $3.0 40.0 $2.5 60.0 20.0 $2.0 40.0 $1.5 0.0 20.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $1.0 2020 2021 0.0 $0.5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $140.00 2020 2021 Average Hotel Daily Room Rate $0.0 $120.00 2017 2018 2019 2020 2021 $140.00 $100.00 Restaurant Tax County Transient Room Tax $120.00 $80.00 $100.00 $60.00 $80.00 $40.00 $60.00 $20.00 $40.00 61.9% 38.1% $0.00 $20.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 $0.00 Jan Feb Mar$15.6 AprMMay Jun Resident-Generated, 2020 2021 Jul Aug Sep Oct $9.6 Nov MDec Visitor-Generated, $4 Millions 2021 Dollars Millions of 2021ofDollars Direct Tax Revenue, 2021 (%) Percent (%) Millions of 2021Percent Dollars %) 7 Other/Personal Services29 Performing Arts Other/Personal Services 7 $3 $ $3 $ $2 $ $2 $ $1 $ $1 $ $0 $ $0 $ $ 2021 Average Annual Short Term Rental Listings, 2019-2021 Local Sales Tax Revenue, 2021 61.9%61.9% 61.9% 2021 38.1%38.1% 38.1% 61.9% Resident-Generated, M Resident-Generated, $15.6 $15.6 M 38.1% Visitor-Generated, Visitor-Generated, $9.6 M$9.6 M Resident-Generated, $15.6 M Resident-Generated, $15.6 M Visitor-Generated, $9.6 M Visitor-Generated, $9.6 M 2021 2021 Endnotes 811 2020 2019 787 694 811 811 1. This spending figure does not include public transportation spending (i.e. transportation fares and travel reservation costs). Please see Addendum A. 2021 811 2020 2.2020 When Utah visitors purchase from Utah businesses, the businesses hire employees and 2021 787 787 811 purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. 2020 Then, direct and indirect employees spend a portion of their wages the local787 economy, 2019 2019 694 in694 2020 787 spurring additional “induced” effects. 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 2019 694 4.2019 See note #2 regarding “indirect and induced.” 694 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 202 2020 202 2019 201 Travel & Tourism County Profile May 2023 Kane County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $188.7 million in Kane County, a 74.5% increase from 2020.1 The top three spending categories were lodging, auto transportation, and foodservice. Kane County visitor spending made up 2.1% of total statewide visitor spending. Visitor spending supported 1,292 direct Kane County travel and tourism jobs, an 25.4% increase from 2020. Accommodations, recreation, and foodservice were the top three job sectors. These 1,292 direct travel and tourism jobs supported an additional 257 indirect and induced jobs in the county for a total 1,549 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $188.7 $188.7 $188.7 $188.7 $188.7 $188.7 $127.3 $127.3 $127.3 $127.3 $127.3 $127.3 2019 2019 2019 2019 2019 2019 1,303 1,303 1,303 1,303 1,303 1,303 $108.1 $108.1 $108.1 $108.1 $108.1 $108.1 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $7 Arts, Entertainment, Recreation, $7 Arts, Entertainment, Recreation, $7M MM Arts, Entertainment, Recreation, $7 M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $7 $7 MM Auto Transportation, $17 MM M Auto Transportation, $17 Auto Transportation, $17 Auto Transportation, $17$17 M$17 Auto Transportation, Auto Transportation, MM Foodservice, $14 M Foodservice, $14 M Foodservice, $14 M Foodservice, $14$14 M$14 Foodservice, Foodservice, MM Groceries, $10 M Groceries, $10 Groceries, $10 MM Groceries, $10$10 M$10 Groceries, Groceries, MM Lodging, $124 MM M Lodging, $124 Lodging, $124 Lodging, $124 M Lodging, $124 Lodging, $124 MM Retail, $4 M Retail, $4 M Retail, $4 M M Retail, $4 M Retail, Retail, $4 $4 M Other, $2 M Other, $2 Other, $2 MM Other, $2 M Other, Other, $2 $2 MM Kane County Portion of Statewide Visitor Spending, 2021 $8.88 B $8.88 $8.88 $8.88 B BB BB $8.88 $8.88 1,292 1,292 1,292 1,292 1,292 1,292 1,176 1,176 1,176 1,176 1,176 1,176 Kane County Kane County Kane County Kane County Kane County Kane County Spending, $188.7 MM(2.1%) Spending, $188.7 M (2.1%) Spending, $188.7 (2.1%) Spending, $188.7 M (2.1%) Spending, $188.7 M (2.1%) Spending, $188.7 M (2.1%) 2020 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 2019 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair 29 29 Auto Repair 2929 Auto Repair Auto Repair29 29 Auto Repair Foodservice 160 Foodservice 160 Foodservice 160 Foodservice 160160 Foodservice 160 Foodservice Gas Stations Gas Stations 71 71 Gas Stations 7171 GasGas Stations Gas Stations 71 71 Stations Grocery Stores Grocery Stores 44 44 Grocery Stores 4444 Grocery Stores Grocery Stores44 44 Grocery Stores Other/Personal Services 6 Other/Personal Services Other/Personal Services Other/Personal Services 6 66 66 Other/Personal Services Other/Personal Services Performing Arts 5 Performing Arts Performing Arts Performing ArtsArts 5 55 55 Performing Arts Performing Recreation Recreation 273 273 Recreation 273 Recreation 273273 Recreation Recreation 273 Retail Retail 55 55 Retail 5555 Retail Retail 55 55 Retail (%) t(%) (%) %) t%) (%) 80.0 80.0 80.0 80.080.0 80.0 60.0 60.0 60.0 Kem C. Gardner Policy Institute 648 648 648 648648 648 Total Travel & Tourism Jobs, 2021 257 Indirect/Induced Jobs (17%) 257 Indirect/Induced Jobs (17%) 257 Indirect/Induced Jobs (17%) 257257 Indirect/Induced Jobs (17%) 257 Indirect/Induced Jobs (17%) Indirect/Induced Jobs (17%) 1,549 1,549 1,549 1,549 1,549 1,549 Rest of $8,688.4 MM(97.9%) Rest of $8,688.4 State, $8,688.4 M (97.9%) Rest ofState, State, $8,688.4 (97.9%) Rest ofRest State, M (97.9%) of State, $8,688.4 M (97.9%) Rest of State, $8,688.4 M (97.9%) 100.0 100.0 100.0 100.0 100.0 100.0 2021 2021 2021 2021 2021 2021 1,292 Direct Jobs (83%) 1,292 Direct Jobs (83%) 1,292 Direct Jobs (83%) 1,292 Direct Jobs (83%) 1,292 Direct Jobs (83%) 1,292 Direct Jobs (83%) State Local State Local City, Utah 84111 I 411 East South Temple Street, Salt Lake I 801-585-5618 I gardner.utah.edu State Local State Direct Direct State Local Local State Local Direct $14.5 MM M $26.5 MM M $14.5 $26.5 $14.5 $26.5 $14.5 M $26.5 M $14.5 $26.5 $14.5 MM $26.5 MM (35%) (65%) (35%) (65%) (35%) (65%) (35%) (65%) (35%) (65%) (35%) (65%) Direct Direct Direct $41.0 MM M $41.0 $41.0 $41.0 M $41.0 $41.0 MM (84%) (84%) (84%) Indirect Indirect Indirect Indirect &&Indirect Induced &Indirect Induced Induced & Induced & Induced &$7.8 Induced MM M $7.8 $7.8 $7.8$7.8 M$7.8 MM (16%) (16%) (16%) (16%) (16%) (16%) ov Dec ec Retail 1,549 273 Rest State, $8,688.4 M (97.9%) 273 of273 55 55 Percent (%) Visitor spending generated $41.0 million in direct tax revenue, Retail Retail 55 55 including $14.5 million in state and $26.5 million in local tax revenue.3 Visitor spending generated approximately $7.8 million in additional indirect and induced state and local tax revenue, for a total of $48.8 million.4 The visitor-generated share of total Kane 257 Indirect/Induced Jobs (17%) 100.0 County local sales tax revenue was 77.9% in 2021.5 257 Indirect/Induced Jobs (17%) 1,549 257 Indirect/Induced Jobs (17%) Jobs (17%) Travel80.0 and tourism-related sales257 taxIndirect/Induced revenue examples include 1,549 1,549 1,549 transient room and restaurant tax. In 1,292 calendar Directyear Jobs2021, (83%) Kane 60.0 County collected a total of $5.4 million inDirect these two sales taxes 1,292 1,292 Direct Jobs(83%) (83%) 1,292 Direct JobsJobs (83%) 40.0 up 65.6% from 2020 and up 56.3% from baseline 2019.6 combined, Other, $2 M LODGING DATA 1,292 Direct Jobs (83%) Kane County hotel occupancy rates averaged 52.4% in 2021 compared with 36.4% in 2020. June, May, and April (in that order) had the highest average occupancy rates. Kane County’s average daily room rate was $232.40 in 2021 compared with $182.00 in 2020, a 27.7% year-over short Kaneincrease. County Kane CountyIndirect & Induced Spending, $188.7in M 2021 (2.1%) compared Kane County term rental occupancy rates averaged 67.1% $7.8 M $8.88 B Spending, $188.7 M (2.1%) Statein 2020. Local with 53.7% June, May, and April (in that order) had(16%) the $8.88 B Direct $14.5 M $26.5 M RestInof2021, State, M $8,688.4 M (97.9%) $41.0 highest average occupancy rates. there were an average (35%) (65%) Rest of(84%) State, $8,688.4 M (97.9%) 845 short term rental listings in Kane County, a 8.2% year-over increase and a 26.6% increase since 2019.7 20.0 0.0 Total Tax Revenue, 2021 Aug Sep Oct Indirect Nov Dec &Indirect Induced Indirect 2020 2021 Indirect $7.8 M Induced & Induced &&Induced (16%) $7.8 M $7.8 M $7.8 M Direct (16%) (16%) (16%) Direct $41.0 M Direct Direct $41.0 M $41.0 (84%) M $41.0 M (84%) (84%) (84%) Jan Feb Mar Apr May Jun Jul State Local (35%) $250.00 (65%) Local $14.5State M Local $26.5 M State State Local $14.5 M $26.5 M (35%) (65%) $14.5 M $26.5 M $300.00 $14.5(35%) M $26.5(65%) M (35%) (65%) $150.00 $100.00 Select Tourism-Related Local Sales Tax Revenues $50.00 $6.0$6.0 $6.0 $0.00 $6.0 Jan Feb Mar Apr May Jun 2020 $5.0 $4.0 $4.0$4.0 Jul Aug Sep Oct Nov Dec 2021 $4.0 $3.0 $3.0$3.0 $3.0 $2.0 $2.0 $2.0 $2.0 $1.0 $1.0 $1.0 Dec $1.0 $0.0 $0.0 $0.0 2017 2017 ec $0.0 2017 2018 2018 2018 2019 2019 2019 2020 2020 2020 2021 2021 2021 Restaurant Restaurant Tax Tax County Transient County Transient RoomRoom Tax Tax Restaurant Tax County Transient Room Tax Tax 2017 Restaurant 2018 County Transient 2019 2020 Room Tax 2021 Local Sales Tax Revenue, 2021 22.1%22.1% 22.1% Resident-Generated, Resident-Generated, $3.2 M$3.2 M 22.1% $300.00 2017 2018 2019 2020 2021 $300.00 Restaurant Tax County Transient Room Tax $250.00 $250.00 $200.00 $200.00 $150.00 $150.00 $100.00 $100.00 $50.00 $50.00 77.9% $0.0022.1% $0.00Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2020Jun Jul 2021Aug Sep Oct Nov Dec Resident-Generated, $3.2 M 2020 Visitor-Generated, $11.3 M 2021 $ $ $ $ $ $ $ Average Annual Short Term Rental Listings, 2019-2021 845 77.9%77.9% 77.9% Visitor-Generated, M Visitor-Generated, $11.3 $11.3 M 77.9% Resident-Generated, $3.2 M Visitor-Generated, $11.3 M Visitor-Generated, $11.3 M 2021 2021 Average Hotel Daily Room Rate $0.0 2021 Resident-Generated, $3.2 M Endnotes 100.0 100.0 $6.0 80.0 80.0 $5.0 60.0 60.0 $4.0 40.0 40.0 20.0 $3.0 20.0 0.0 $2.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0.0 Jan Feb Mar Apr May 2020Jun Jul Aug 2021 Sep Oct Nov Dec $1.0 2020 2021 $200.00 $5.0$5.0 $5.0 Average Hotel Occupancy Rate Percent (%) Millions of 2021 Dollars Percent (%) Direct Tax Revenue, 2021 Millions of 2021 Dollars Millions of 2021 Dollars ec TAX REVENUE Recreation Recreation Spending, 273 $188.7 M (2.1%) Millions of 2021 Dollars Dec ov Dec ec Recreation $8.88 B 5 Recreation Retail Performing Performing Arts Arts 5 Millions of 2021 Dollars Millions of 2021 Dollars Millions of 2021 Dollars %) Other/Personal Services Other/Personal Services Performing Arts 6 5 6 2020 2019 781 674 845 845 1. 2021 This spending figure does not include public transportation spending (i.e. transportation 845 fares and travel reservation costs). Please see Addendum A. 2020 781 2020 781employees 2.2021 When Utah visitors purchase from Utah businesses, the businesses hire 845and purchase from other local businesses, who in turn hire employees and purchase from 2020 781effects. other local businesses. These rounds of activity produce indirect employment 2019 674 in the local economy, 2019 674 wages Then, direct and indirect employees spend a portion of their 2020 781 spurring additional “induced” effects. 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; 2019 674 local tax revenues include sales, property, and other taxes. 4.2019 See note #2 regarding “indirect and induced.” 674 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 20 2020 20 2019 20 Travel & Tourism County Profile May 2023 Salt Lake County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $2.61 billion in Salt Lake County, a 55.1% increase from 2020.1 The top three spending categories were auto transportation, foodservice, and lodging. Salt Lake County visitor spending made up 29.4% of total statewide visitor spending. Visitor spending supported 26,084 direct Salt Lake County travel and tourism jobs, an 8.9% increase from 2020. Foodservice, accommodations, and retail were the top three job sectors. These 26,084 direct travel and tourism jobs supported an additional 12,844 indirect and induced jobs in the county for a total 38,929 jobs.2 Direct Spending Estimates (billions of dollars) Direct Travel & Tourism Jobs $3.00 $3.00 $3.00 $3.00 $3.00 $2.61 $2.61 $2.61 $2.61 29,051 29,051 29,051 29,051 29,051 26,084 26,084 26,084 26,084 26,084 23,956 23,956 23,956 23,956 23,956 $1.68 $1.68 $1.68 $1.68 2020 2020 2020 2020 2019 2019 2019 2019 2019 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair 908 908 908 Auto Repair Auto Repair 908908 Auto Repair Arts, Entertainment, Recreation, $117 MM Arts, Entertainment, Recreation, $117 Car Rental 716 Car Rental 716 Arts, Entertainment, Recreation, $117 716 Rental Arts, Entertainment, Recreation, $117 M M Car Rental 716716 Car Car Rental Foodservice Foodservice Auto Transportation, $1,181 MM Auto Transportation, $1,181 Foodservice Foodservice Auto Transportation, $1,181 Foodservice Auto Transportation, $1,181 M M GasGas Stations Stations 826 826 Gas Stations 826 Foodservice, $615 MM Stations 826826 Foodservice, $615 GasGas Stations Foodservice, $615 Foodservice, $615 M M Grocery Stores Grocery Stores 553 553 Grocery Stores 553 Grocery Stores 553553 Grocery Stores Groceries, $119 MM Groceries, $119 Groceries, $119 Museums & Parks Museums & Parks 147 147 Groceries, $119 M M 147 Museums && Parks Museums Parks147147 Museums & Parks Lodging, $426 MM Lodging, $426 Other/Personal Services Other/Personal Services 823 823 Lodging, $426 Lodging, $426 M M Other/Personal Services 823 Other/Personal Services 823823 Other/Personal Services Performing Arts Performing Arts 697 697 Retail, $138 MM Retail, $138 Performing 697 Performing ArtsArts Performing Arts 697697 Retail, $138 Retail, $138 M M Recreation 1,309 Recreation 1,309 Recreation 1,309 1,309 Recreation Recreation 1,309 Retail 1,506 Retail 1,506 Retail 1,506 1,506 Retail Retail 1,506 Salt Lake Portion of Statewide Visitor Spending, 2021 $8.88 B B $8.88 $8.88 $8.88 $8.88 B BB Salt Lake County Salt Lake County Salt Lake County SaltSpending, Lake County $2,610 M (29.4%) Spending, $2,610 M (29.4%) Spending, $2,610 M Spending, $2,610 M (29.4%) Spending, $2,610 M (29.4%) (29.4%) ) (%) ))) (%) Kem C. Gardner Policy Institute 6,495 6,495 6,495 6,495 6,495 12,106 12,106 12,106 12,106 12,106 Total Travel & Tourism Jobs, 2021 12,844 Indirect/Induced Jobs (32%) 12,844 Indirect/Induced Jobs (32%) 12,844 Indirect/Induced (32%) 12,844 Indirect/Induced Jobs (32%) 12,844 Indirect/Induced JobsJobs (32%) 38,929 38,929 38,929 38,929 38,929 Rest of of State, $6,266.7 M (70.6%) Rest State, $6,266.7 M (70.6%) of State, $6,266.7 M (70.6%) RestRest of State, $6,266.7 M (70.6%) 100.0 100.0 100.0 100.0 100.0 80.0 80.0 80.0 80.080.0 2021 2021 2021 2021 2021 26,084 Direct Jobs (68%) 26,084 Direct Jobs (68%) 26,084 Direct (68%) 26,084 Direct Jobs (68%) 26,084 Direct JobsJobs (68%) City, Utah 84111 I 801-585-5618 I gardner.utah.edu I 411 East South Temple Street, Salt Lake State Local State Local State Local State LocalM M StateM M Local $209.0 $158.4 $209.0 $158.4 $209.0 $158.4 $209.0 M M M M $158.4 M $209.0 M$158.4 (57%) (43%) (57%) (43%) Direct Direct Direct Direct Direct $367.4 MM $367.4 $367.4 $367.4 M M $367.4 M Indirect Indirect Indirect Indirect Indirect & Induced & Induced &&Induced Induced & Induced $137.4 MM $137.4 $137.4 $137.4 M $137.4 M M (27%) (27%) (27%) (27%) (27%) including $209.0 million in state and $158.4 million in local tax Retail Retail 1,506 1,506 revenue.3 Visitor spending generated approximately $137.4 million in additional indirect and induced state and local tax revenue, for a total of $504.8 million.4 The visitor-generated share of total Salt Lake County local sales tax revenue was 8.1% in 2021. 12,844 Indirect/Induced Jobs (32%) 100.0 Travel and tourism-related sales tax revenue examplesJobs include 12,844 Indirect/Induced (32%) 12,844 Indirect/Induced Jobs (32%) 12,844 Indirect/Induced Jobs (32%) 38,929 transient room tax, restaurant tax, and motor vehicle leasing tax. 80.0 38,929 38,929 38,929Salt Lake County collected a total of $59.7 In calendar year 2021, 26,084 Direct Jobs (68%) 60.0 26,084 Direct (68%) million in these three sales taxes combined, upJobs 44.9% from 2020 Jobs (68%) 26,08426,084 DirectDirect Jobs (68%) 5 40.0 and down 9.9% from baseline 2019. Percent (%) 20.0 0.0 Average Hotel Occupancy Rate Total Tax Revenue, 2021 Aug Sep Oct Indirect Nov Dec Indirect Indirect Indirect & Induced 2020 2021 &Induced Induced & Induced &$137.4 M $137.4 M $137.4 M M $137.4 (27%) Direct (27%) (27%)(27%) Direct Direct DirectM $367.4 $367.4 $367.4 M MM $367.4 (73%) (73%) (73%) (73%) $80.00 $60.00 Millions of 2020 Dollars Millions of 2020 Dollars Millions ofof2020 Dollars Millions 2020 Dollars $40.00 Dec Nov Dec Dec Select Tourism-Related Local Sales Tax Revenues $20.00 ec $70.0$70.0 $70.0 $70.0 $0 $60.0 $60.0$60.0Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $60.0 2020 2021 $50.0 $50.0$50.0 $50.0 $40.0 $40.0 $40.0 $40.0 $30.0 $30.0 $30.0 $30.0 $20.0 $20.0 $20.0 $20.0 $10.0 $10.0 $10.0 Nov Dec $10.0 Dec $0.0 $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 Dec $0.0 2017Restaurant2018 County 2019 Transient2020 2021 ec County Vehicle $0.0 Restaurant Transient MotorMotor Vehicle 2017Tax 2018 RoomRoom 2019Tax 2020 2021 Leasing Tax Tax Tax Leasing Tax Restaurant County Transient Motor Vehicle Restaurant County Transient Motor Vehicle Tax Room Tax Leasing Tax Tax Room Tax Leasing Tax Local Sales Taxes, 2021 $70.0 100.0 80.0 $60.0 80.0 60.0 $50.0 60.0 40.0 $40.0 40.0 20.0 $30.0 20.0 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $20.0 0.0 2021 Jan Feb Mar Apr May2020 Jun Jul Aug Sep Oct Nov Dec $10.0 2020 2021 $0.0 Hotel Daily Room Rate Average $120.00 2017 $100.00 $120.00 Restaurant Tax $80.00 $100.00 91.9% Resident-Generated, $1,287.7 M Resident-Generated, $1,287.7 M 2018 2019 2020 County Transient Room Tax 2021 Motor Vehicle Leasing Tax $60.00 $80.00 $40.00 $60.00 $20.00 $40.00 $0 $20.00 91.9% Jan Feb Mar Apr May Jun $0 2020 Jan Feb Mar Apr May Jun Resident-Generated, $1,287.7 M 2020 Jul 8.1% Aug Sep Oct Nov Dec Jul2021 Aug Sep Oct Nov Dec Visitor-Generated, $108.9 M 2021 Average Annual Short Term Rental Listings, 2019-2021 3,469 8.1% 8.1% 8.1% Resident-Generated, $1,287.7 M Visitor-Generated, Visitor-Generated, M 91.9% 8.1% Resident-Generated, $1,287.7 M $108.9$108.9 M Visitor-Generated, $108.9 M Visitor-Generated, $108.9 M 3,469 3,469 1. When Utah visitors purchase from Utah businesses, the businesses hire employees and purchase from other local businesses, who in turn hire employees and purchase from 2021 3,469 other local businesses. These rounds of activity produce indirect employment effects. 2020 2020 3,245 3,245 2021 3,469 Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects. 2.2020 State tax revenue includes sales, personal income, fuel, corporate income and other 3,245taxes; 2019 2,950 2,950 local 2019 tax revenues include sales, property, and other taxes. 2020 3,245 3. See note #1 regarding “indirect and induced.” 2019 2019 100.0 2021 91.9%91.9% Retail, $138 M Salt Lake County hotel occupancy rates 26,084averaged Direct Jobs62.6% (68%) in 2021 compared with 42.9% in 2020. July, June, and August (in that order) had the highest average occupancy rates. Salt Lake County’s average daily room rate was $101.52 in 2021 compared with $85.15 in 2020, an 19.2% year-over increase. Indirect Salt Lake County short term rental occupancy Salt Lake Countyrates averaged & Induced Spending, $2,610 M (29.4%) 54.8% in 2021, compared with 48.9% in 2020. Salt Lake CountyJan, Feb, and$137.4 M $8.88 B (27%) Spending, $2,610 M (29.4%) March (inState that order) had the highest average Local Direct occupancy rates. $8.88 B Rest of State,M$6,266.7 M (70.6%) $209.0 M $158.4 M $367.4 In 2021, (57%) there were(43%) an average 3,469 short term rental listings (73%) Rest of State, $6,266.7 (70.6%) in Salt Lake County, a 6.9% year-over increase and aM17.6% 6 increase since 2019. Jan Feb Mar Apr May Jun Jul State Local State Local State State LocalLocal $209.0 M $158.4 M $209.0 M $158.4 $209.0 M MM M $120.00 $209.0 M $158.4 $158.4 (57%) (43%) (57%) (43%) (43%) (57%) (57%) (43%) $100.00 Endnotes 2021 2021 LODGING DATA 38,929 Oth Millions of 2020 Dollars Millions of 2020 Dollars Direct Tax Revenue, 2021 Lodging, $426 M Retail, $138 MIndirect/Induced 12,844 Jobs (32%) Millions of Percent 2020Percent Dollars (%) (%) %) Grocery Grocery StoresStores 553823553 Other/Personal Services Other/Personal Services 823 Salt Lake County Museums & Parks 147 Museums & Parks 147 697 Performing Arts Spending, $2,610 M (29.4%) Performing Arts 697 823 Other/Personal Services Other/Personal Services $8.88 B823 Recreation 1,309 TAX REVENUE Performing Recreation 697 Performing Arts Arts697 1,309 Retail 1,506 Visitor spending generated $367.4 million in direct tax revenue, Recreation 1,309 Rest of State, $6,266.7 M (70.6%) Retail Recreation 1,309 1,506 2,950 2,950 2020 2019 3,245 2,950 4. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 5. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #1). 6. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 202 202 202 201 201 Travel & Tourism County Profile May 2023 San Juan County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $54.7 million in San Juan County, a 66.8% increase from 2020.1 The top three spending categories were auto transportation, lodging, and foodservice. San Juan County visitor spending made up 0.6% of total statewide visitor spending. Visitor spending supported 467 direct San Juan County travel and tourism jobs, an 0.5% decrease from 2020. Foodservice, gas stations, and other/personal services were the top three job sectors. These 467 direct travel and tourism jobs supported an additional 75 indirect and induced jobs in the county for a total 541 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $54.7 $54.7 $54.7 $54.7 $54.7 $54.7 $53.9 $53.9 $53.9 $53.9 $53.9 $53.9 704704 704704 704 704 $32.8 $32.8 $32.8 $32.8 $32.8 $32.8 2020 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 2019 2021 2021 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 Arts,Arts, Entertainment, Recreation, $1$1M Entertainment, Recreation, $1 Entertainment, Recreation, MM Arts,Arts, Entertainment, Recreation, $1 M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $1$1 MM Auto Transportation, $23$23 M M Auto Transportation, Auto Transportation, Auto Transportation, $23$23 M$23MM Auto Transportation, Auto Transportation, $23 M Foodservice, $2$2M Foodservice, $2 M Foodservice, M Foodservice, $2 M Foodservice, Foodservice, $2$2 MM Groceries, $2$2M Groceries, $2 M Groceries, M Groceries, $2 M $2 M Groceries, Groceries, $2 M Lodging, $25$25 M M Lodging, Lodging, Lodging, $25$25 M$25MM Lodging, Lodging, $25 M Retail, $1$1M Retail, $1 M Retail, M Retail, $1 M Retail, Retail, $1$1 MM Other, $0.3 MM M Other, $0.3 Other, $0.3 Other, $0.3 M Other, $0.3 Other, $0.3 MM 2019 2019 2019 2019 2019 2019 $8.88 B $8.88 $8.88 $8.88 B B BB $8.88 $8.88 B t (%) nt (%) (%) t (%) (%) nt (%) 60.060.0 60.060.0 60.0 Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 2021 17 17 17 1717 17 65 65 65 6565 65 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice 53 53 53 5353 53 GasGas Stations Stations Stations GasGas Stations Gas Stations Gas Stations Grocery Stores 8 8 Grocery Stores Grocery Stores Grocery Stores Grocery Stores 8 88 8 Grocery Stores 25 25 25 2525 25 Other/Personal Services Other/Personal Services Other/Personal Services Other/Personal Services Other/Personal Services Other/Personal Services Performing ArtsArts 5 5 5 Performing Performing Performing ArtsArts Performing Arts 5 5 5 Performing Arts 12 12 12 1212 12 Total Travel & Tourism Jobs, 2021 541541 541541 541 541 RestRest ofofState, $8,822.4 MM(99.4%) of State, $8,822.4 M (99.4%) State, $8,822.4 (99.4%) RestRest of State, $8,822.4 M (99.4%) Rest State, $8,822.4 (99.4%) Rest ofof State, $8,822.4 MM (99.4%) 80.080.0 80.080.0 80.0 80.0 2020 2020 2020 2020 2020 2020 Auto Repair Auto Repair Auto Repair Auto Repair Auto Repair Auto Repair SanSan Juan County Juan County Juan County SanSan Juan County San Juan County San Juan County Spending, $54.7 MM(0.6%) Spending, $54.7 M (0.6%) Spending, $54.7 (0.6%) Spending, $54.7$54.7 M (0.6%) Spending, (0.6%) Spending, $54.7 M M (0.6%) 100.0 100.0 100.0 100.0 100.0 100.0 467467 467467 467 467 Direct Travel & Tourism Jobs by Job Type, 2021 Retail Retail Retail Retail Retail Retail San Juan County Portion of Statewide Visitor Spending, 2021 469469 469469 469 469 7575Indirect/Induced JobsJobs (18%) 75 Indirect/Induced (18%) Indirect/Induced (18%) 75 Indirect/Induced JobsJobs (18%) Indirect/Induced Jobs (18%) 7575 Indirect/Induced Jobs (18%) 467467 Direct JobsJobs (82%) Direct (82%) Direct (82%) 467467 Direct JobsJobs (82%) 467 Direct Jobs (82%) 467 Direct Jobs (82%) State State State State State State $2.8 MUtah Local $2.8 M 84111 Local City, gardner.utah.edu I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I Direct Direct Local $2.8$2.8 M Direct $2.8MM Local Local $2.8 M (39%) Local $4.4 MM M (39%) $4.4 (39%) $4.4 (39%) M (39%) $4.4 $4.4 (39%) $4.4 MM (61%) (61%) (61%) (61%) (61%) Direct Direct $7.2 MM M $7.2 $7.2$7.2 M $7.2 $7.2 MM (90%) (90%) (90%) (90%) Indirect Indirect Indirect Indirect Indirect &&Induced &Indirect Induced Induced & Induced & Induced &$0.8 Induced MM M $0.8 $0.8$0.8 M $0.8 $0.8 MM (10%) (10%) (10%) (10%) (10%) (10%) Performing Arts $8.88 B 5 Retail Performing Performing Arts Arts5 TAX REVENUERetail 12 5 12 Spending, 25 25 $54.7 M (0.6%) 541 Rest of State, $8,822.4 M (99.4%) Visitor spending 12 million in direct tax revenue, Retail 12 $7.2 Retailgenerated including $2.8 million in state and $4.4 million in local tax revenue.3 Visitor spending generated approximately $843,000 in additional indirect and induced state and local tax revenue, for a 75 Indirect/Induced Jobs (18%) total of $8.0 million.4 The visitor-generated share of total San Juan 100.0 5 Indirect/Induced County local sales tax 33.9% in 2021. Jobs (18%) 541revenue was 75 75 Indirect/Induced Jobs (18%) 75 Indirect/Induced Jobs (18%) Travel80.0 and tourism-related sales tax revenue examples include 541 467 Direct Jobs (82%) 541 541 restaurant transient room tax and tax. In calendar year 2021, San Juan 60.0 467 Direct Jobs (82%) County collected a total of $1.1 million in two sales taxes 467these Direct Jobs (82%) 467 Direct Jobs (82%) 40.0 combined, up 63.2% from 2020 and down 23.6% from baseline 2019.6 Percent (%) ec LODGING DATA 467 Direct Jobs (82%) San Juan County hotel occupancy rates averaged 56.6% in 2021 compared with 42.2% in 2020. June, July, and May (in that order) had the highest average occupancy rates. San Juan County’s average daily room rate was $135.51 in 2021 compared with Indirect $107.53 in 2020, a 26.0% year-over San Juan County San increase. Juan County & Induced Spending, $54.7 M (0.6%) San Juan County short term rental occupancy rates averaged 66.0% in 2021 $0.8 M $8.88 B State Spending, $54.7 M (0.6%) (10%) $2.8 M Local $8.88 B Direct compared with 49.9% in 2020. October, April, and May (in that (39%) $4.4 M Rest of State, $7.2 M$8,822.4 M (99.4%) order) had the highest rates. In 2021, there (61%)average occupancy Rest of (90%) State, $8,822.4 M (99.4%) were an average 292 short term rental listings in San Juan County, a 1.9% year-over increase and a 2.7% increase since 2019.7 20.0 Indirect Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec & Induced Indirect Indirect $0.8 M 2021 Indirect &&Induced Induced (10%) & Induced $0.8 $0.8 M$0.8MM (10%) (10%) (10%) Millions of 2021 Dollars Millions ofof 2021 Dollars Millions 2021 Dollars Millions of 2021 Dollars $1.2 $1.2 $1.0 $1.2 $1.0 $1.0 $0.8 $1.0 $0.8 $0.8 $0.6 $0.8 $0.6 $0.6 $0.4 $0.6 $0.4 $0.4 $0.2 $0.4 $0.2 $0.2 $0.0 $0.2 $0.0 $0.0 2018 2019 2019 20202020 2020 20212021 2021 20172017 2018 2018 2019 2017 $0.0 Restaurant Tax County Transient Room Tax Restaurant Tax County Transient Room Tax Restaurant Tax County Transient Room Tax 2017 2018 Restaurant Tax 2019 2020 2021 County Transient Room Tax 66.1% 33.9% 33.9% Visitor-Generated, Visitor-Generated, $2.0 M$2.0 M Resident-Generated, $3.9 M Visitor-Generated, $2.0 M 2021 2021 Endnotes 2021 Average $0.0 Hotel Daily Room Rate $160.00 2017 2018 2019 2020 2021 $160.00 $140.00 Restaurant Tax County Transient Room Tax $140.00 $120.00 $120.00 $100.00 $100.00 $80.00 $80.00 $60.00 $60.00 $40.00 $40.00 $20.00 $20.00 66.1% 33.9% $0.00 $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 Resident-Generated, $3.9 M 2020 Visitor-Generated, $2.0 M 2021 2021 292 2020 287 2019 284 33.9%33.9% 66.1% Resident-Generated, Resident-Generated, $3.9 M$3.9 M Resident-Generated, $3.9 M 100.0 $1.6 100.0 80.0 $1.4 80.0 60.0 $1.2 60.0 40.0 $1.0 40.0 $0.8 20.0 20.0 $0.6 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0.0 $0.4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 2020 2021 $0.2 Average Annual Short Term Rental Listings, 2019-2021 Local Sales Tax Revenue, 2021 66.1%66.1% Average Hotel Occupancy Rate Millions 2021 Dollars Millions of of 2021 Dollars Direct Tax 0.0 Revenue, 2021 2020 State $2.8 M Local Direct StateState $4.4 M State (39%) $7.2 M $2.8 M Local $2.8 $2.8MM LocalLocal Direct (61%) Direct Direct (90%) $160.00 (39%) (39%)(39%) $4.4 $4.4M$4.4 M M $7.2 M$7.2 $7.2 MM (61%) (61%) $140.00 (90%) (61%) (90%) (90%) $120.00 $100.00 $80.00 $60.00 ec $40.00 ov Dec Select ec Tourism-Related Local Sales Tax Revenues $1.6 ec $20.00 $1.6 $1.6 $1.4 $1.6 $0.00 $1.4 $1.4Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $1.2 $1.4 2020 2021 ec ov Dec ec Other, $0.3 M Percent Percent (%)(%) Millions of 2021 Dollars %) Other/Personal Services Other/Personal Services Visitor-Generated, $2.0 M 292 292 292 1. This spending figure does not include public transportation spending (i.e. transportation fares2020 and travel reservation costs). Please see Addendum A. 2021 287 2020 287 292 2. When Utah visitors purchase from Utah businesses, the businesses hire employees and 2020 287 purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. 2019 284 2019 284 287 2020 Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects. 2019 284 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 2019 284 4. See note #2 regarding “indirect and induced.” 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 202 202 202 201 201 Travel & Tourism County Profile May 2023 Summit County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $1.24 billion in Summit County, a 51.1% increase from 2020.1 The top three spending categories were lodging, retail, and foodservice. Summit County visitor spending made up 14.0% of total statewide visitor spending. Visitor spending supported 10,240 direct Summit County travel and tourism jobs, an 8.2% increase from 2020. Foodservice, recreation, and accommodations were the top three job sectors. These 10,240 direct travel and tourism jobs supported an additional 2,391 indirect and induced jobs in the county for a total 12,631 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $1,077.9 $1,077.9 $1,077.9 $1,077.9 $1,077.9 $1,077.9 $1,241.4 $1,241.4 $1,241.4 $1,241.4 $1,241.4 $1,241.4 11,196 11,196 11,196 11,196 11,196 11,196 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 9,463 9,463 9,463 9,463 9,463 9,463 10,240 10,240 10,240 10,240 10,240 10,240 $821.8 $821.8 $821.8 $821.8 $821.8 $821.8 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 Direct Spending Estimates by Spending Category, 2021 2020 2020 2020 2020 2020 2020 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Arts, Entertainment, Recreation, $153 MM M Accommodations Arts, Entertainment, Recreation, $153 Arts, Entertainment, Recreation, $153 Arts, Entertainment, Recreation, $153 M Arts, Entertainment, Recreation, $153 M Auto Repair Arts, Entertainment, Recreation, $153 M Auto Repair34 34 Auto Repair 3434 Auto Repair 34 34 Auto Repair Auto Repair Auto Transportation, $71 MM M Auto Transportation, $71 Auto Transportation, $71 Car Rental Auto Transportation, $71 M 4 Car Rental 4 Auto Transportation, Car Rental Auto Transportation, $71$71 MM CarCar Rental 4 44 4 Car Rental Rental Foodservice, $222 MM M Foodservice Foodservice, $222 Foodservice Foodservice, $222 Foodservice Foodservice, $222 M Foodservice Foodservice, $222 Foodservice Foodservice, $222 MM Foodservice Gas Stations Gas Stations75 75 Gas Stations 7575 Groceries, $68 M Groceries, $68 M Gas Stations 75 75 Groceries, $68 M Stations GasGas Stations Groceries, $68$68 M$68 Groceries, Groceries, MM Grocery Stores 372 Grocery Stores 372 Grocery Stores 372 Grocery Stores Grocery Stores 372372 Lodging, $470 MM M 372 Grocery Stores Lodging, $470 Lodging, $470 Lodging, $470 M Lodging, $470 Lodging, $470 MM Museums & Parks 32 Museums & Parks 32 Museums & Parks 3232 Museums & Parks 32 32 Museums & Parks Museums & Parks Retail, $227 MM M Retail, $227 Retail, $227 Other/Personal Services Retail, $227 M 417 Other/Personal Services 417 Retail, $227 Other/Personal Services Retail, $227 MM 417 Other/Personal Services Other/Personal Services 417417 417 Other/Personal Services Performing Arts Other, $31 M 256 Performing Arts Other, $31 M 256 Performing Arts Other, $31 M 256 Performing ArtsArts Other, $31$31 M$31 Performing Arts 256256 Other, 256 Performing Other, MM Recreation Recreation Recreation Recreation Recreation Recreation Retail 684 Retail 684 Retail 684 Retail 684684 Retail 684 Retail Summit County Portion of Statewide Visitor Spending, 2021 $8.88 B $8.88 $8.88 $8.88 B BB BB $8.88 $8.88 Summit County Summit County Summit County Summit County Summit County Summit County Spending, $1,241.4 MM(14.0%) Spending, $1,241.4 M (14.0%) Spending, $1,241.4 (14.0%) Spending, $1,241.4 M (14.0%) Spending, $1,241.4 M (14.0%) Spending, $1,241.4 M (14.0%) Rest of $7,635.7 MM(86.0%) Rest of $7,635.7 State, $7,635.7 M (86.0%) Rest ofState, State, $7,635.7 (86.0%) Rest ofRest State, M (86.0%) of State, $7,635.7 M (86.0%) Rest of State, $7,635.7 M (86.0%) 100.0 100.0 100.0 100.0 100.0 100.0 t (%) nt (%) t(%) (%) tnt (%) (%) 80.0 80.0 80.0 80.080.0 80.0 60.0 60.0 60.0 60.060.0 60.0 2021 2021 2021 2021 2021 2021 2,158 2,158 2,158 2,158 2,158 2,158 3,121 3,121 3,121 3,121 3,121 3,121 3,088 3,088 3,088 3,088 3,088 3,088 Total Travel & Tourism Jobs, 2021 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 12,631 12,631 12,631 12,631 12,631 12,631 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) Indirect Indirect Indirect Indirect &&Indirect Induced &Indirect Induced Induced & Induced & $35.7 Induced &$35.7 Induced MM M $35.7 $35.7 M $35.7 $35.7 MM (16%) (16%) (16%) State Local State Local (16%) State Local (16%) Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 801-585-5618 I Direct gardner.utah.edu Direct (16%) I State Local Direct State Local Direct State Local Direct $81.7 MM M $109.3 MM M Direct $81.7 $109.3 $191.0 MM M $81.7 $109.3 $191.0 $81.7 M $109.3 M M $191.0 $81.7 $109.3 $191.0 M M $81.7 MM $109.3 $191.0 M (43%) (57%) $191.0 (43%) (57%)M (84%) (43%) (57%) (84%) (43%) (57%) (84%) (43%) (57%) (84%) (43%) (57%) (84%) (84%) 10,240 Direct Jobs (81%) Direct Tax 0.0 Revenue, 2021 Average Hotel Occupancy Rate 20.0 Aug Sep Oct Indirect Nov Dec & Induced Indirect 2020 2021 Indirect $35.7 M Indirect & Induced & Induced (16%) & Induced $35.7 M $35.7 M Direct $35.7 M (16%) (16%) $191.0 M (16%) DirectDirect (84%) Direct $191.0 M $191.0 M $191.0 M (84%) (84%) (84%) State Local $81.7 M $109.3Local M State State Local $600.00 (43%) (57%) State $81.7 $109.3 M Local $109.3 M $81.7 M M $81.7 M (43%)$109.3 (43%)M (57%) (57%) $500.00 (43%) (57%) $400.00 $300.00 $200.00 $100.00 Select Tourism-Related Local Sales Tax Revenues $18.0 100.0 $18.0 100.0 80.0 $16.0 80.0 $14.0 60.0 $12.0 60.0 40.0 $10.0 40.0 20.0 $8.0 20.0 $6.0 0.0 0.0 $4.0 $2.0 $18.0 $18.0 $16.0 $0.00 $18.0 $16.0 $16.0 Jan Feb Mar Apr May Jun $14.0$14.0 2020 $16.0 Millions of 2021 Dollars $14.0 Jul Aug Sep Oct Nov Dec 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May2020 Jun Aug2021 Sep Oct Nov Dec $400.00 $300.00 $4.0 $4.0 $4.0 $6.0 $2.0 $2.0 $2.0 $4.0 $200.00 $100.00 2018 2018 2018 Restaurant Restaurant Tax Tax 2017 2019 2019 2019 2020 20202020 2021 2021 2021 County Transient County Transient RoomRoom Tax Tax Restaurant Tax 2018 County Transient Room Tax 2019 2020 2021 Restaurant Tax County Transient Room Tax 27.5%27.5% 27.5% Resident-Generated, $25.8 M Resident-Generated, $25.8 M 27.5% Resident-Generated, $25.8 M Resident-Generated, $25.8 M $$ $$ $$ $ Average Annual Short Term Rental Listings, 2019-2021 5,435 72.5%72.5% 72.5% 2020 5,891 Visitor-Generated, $68.1 M Visitor-Generated, $68.1 M 72.5% Visitor-Generated, $68.1 M 2019 5,273 Visitor-Generated, $68.1 M 5,435 5,435 1. This spending figure does not include public transportation spending (i.e. transportation 2021 5,435 fares and travel reservation costs). Please see Addendum A. 2.2020 When Utah visitors purchase from Utah businesses, the businesses hire employees and 2020 5,891 5,891 2021 5,435 from purchase from other local businesses, who in turn hire employees and purchase other local businesses. These rounds of activity produce indirect employment effects. 2020 5,891 Then, direct and indirect employees spend a portion of their wages in the5,273 local economy, 5,273 2019 2019 spurring additional “induced” effects. 2020 5,891 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; 5,273 2019 local tax revenues include sales, property, and other taxes. 4. See note #2 regarding “indirect and induced.” 2019 County Transient Room Tax $100.00 27.5% 72.5% $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0.00 Jan Feb Mar Apr May Aug Sep Oct Nov Dec 2020Jun Jul 2021 Resident-Generated, $25.8 M Visitor-Generated, $68.1 M 2020 2021 2021 Local Sales Tax Revenue, 2021 Endnotes 2021 2021 2021 $300.00 $200.00 $0.0 $0.0 $0.0 2017 $2.0 2017 2017 $0.0 2020 $$ $500.00 $400.00 $8.0 $8.0 $8.0 $10.0 $6.0 $6.0 $6.0 $8.0 ec Restaurant Tax $ 2021 $0.0 Average 2017Daily Room 2018 Rate 2019 $600.00Hotel $600.00 $500.00 $12.0$12.0 $12.0 $14.0 $10.0$10.0 $10.0 $12.0 Jul 2020 Millions of 2021 Dollars Millions of 2021 Dollars Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Millions of 2021 Dollars Millions of Dollars Millions of2021 2021 Dollars Nov Dec ec Dec LODGING DATA Othe Other, $31 M Summit County hotel occupancy rates averaged 53.7% in 2021 compared with 42.4% in 2020. July, March, and August (in that order) had the highest average occupancy rates. Summit County’s average daily room rate was $304.12 in 2021 compared with $249.54 in 2020, an 21.9% year-over increase. Summit County Indirect Summit County48.3% in 2021 & Induced short term rental occupancy rates averaged Spending, $1,241.4 M (14.0%) $35.7 M Summit County B in 2020. July, compared with$8.88 39.1% March, and February (in that (16%) State Local Spending, $1,241.4 M (14.0%) Direct $8.88 B order) had the highest average occupancy rates. In 2021, there $81.7 M $109.3 M $191.0 Rest of State,M$7,635.7 M (86.0%) (57%) short term rental (84%) were an(43%) average 5,435 listings in Summit County, Rest of State, $7,635.7 M (86.0%) a 7.7% year-over decrease and a 3.1% increase since 2019.7 Nov Dec Dec ec 12,631 (%) (%) Percent Millions ofPercent 2021 Dollars Dec Retail, $227 M Indirect/Induced Jobs (19%) Other,2,391 $31 M Visitor spending generated $191.0 million in direct tax revenue, Recreation Recreation 3,088 3,088 Retail 684 including $81.7Retail million and $109.3 million in local tax Retailin state 684 684 revenue.3 Visitor spending generated approximately $35.7 million in additional indirect and induced state and local tax revenue, for a total of $226.7 million.4 The visitor-generated share of total 5 (19%) 2,391 Indirect/Induced Jobs Summit County local sales tax revenue was 72.5% in 2021. 100.0 Travel and tourism-related sales tax revenue examples include 12,631 2,391 Indirect/Induced Jobs (19%) 2,391 Indirect/Induced Jobs (19%) 80.0 2,391 Indirect/Induced Jobs (19%) transient room tax and restaurant tax. In calendar year 2021, 12,631 12,631 10,240 Direct Jobs (81%) 12,631 Summit60.0 County collected a total of $15.9 million in these two 10,240 Direct Jobs (81%) 10,240 Direct Jobs (81%) local sales from 2020 and up 0.9% 10,240 Direct Jobs (81%) 40.0 taxes combined, up 25.8% 6 from baseline 2019. Percent (%) %) Grocery Museums &Stores ParksStores 32 372 372 Grocery Summit County Performing Arts 256 Museums & Parks Museums & Parks Other/Personal Services 32 32417 Spending, $1,241.4 M (14.0%) $8.88 B Recreation 3,088 Other/Personal Services Other/Personal Services 417 417 Performing Arts 256 TAX REVENUE Retail 684 Performing Arts Performing Arts 256 256 Recreation 3,088 Rest of State, $7,635.7 M (86.0%) 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 5,273 Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 2021 2020 2020 2019 2019 Travel & Tourism County Profile May 2023 Uintah County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $134.4 million in Uintah County, a 43.2% increase from 2020.1 The top three spending categories were auto transportation, foodservice, and lodging. Uintah County visitor spending made up 1.5% of total statewide visitor spending. Visitor spending supported 909 direct Uintah County travel and tourism jobs, an 15.6% increase from 2020. Foodservice, accommodations, and gas stations were the top three job sectors. These 909 direct travel and tourism jobs supported an additional 234 indirect and induced jobs in the county for a total 1,142 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $124.9 $124.9 $124.9 $124.9 $124.9 $124.9 $134.4 $134.4 $134.4 $134.4 $134.4 $134.4 839839 839 839839 839 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 909909 909 909909 909 786786 786 786786 786 $93.8 $93.8 $93.8 $93.8 $93.8 $93.8 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 Direct Spending Estimates by Spending Category, 2021 Arts,Arts, Entertainment, Recreation, $1 M Entertainment, Recreation, $1M M Arts, Entertainment, Recreation, Arts, Entertainment, Recreation, $1 M Arts, Entertainment, Recreation, $1$1 M Arts, Entertainment, Recreation, $1 M Auto Transportation, $89$89 M M Auto Transportation, Auto Transportation, Auto Transportation, $89$89 M$89 Auto Transportation, $89 MM Auto Transportation, M Foodservice, $18$18 M M Foodservice, Foodservice, Foodservice, $18$18 M$18 Foodservice, $18 MM Foodservice, M Groceries, $2 M Groceries, $2 M Groceries, Groceries, $2 M Groceries, $2$2 MM Groceries, $2 M Lodging, $18 M Lodging,$18 $18M M Lodging, Lodging, $18$18 M M Lodging, $18 M Lodging, Retail, $5 M Retail, $5M M Retail, Retail, $5 M Retail, $5$5 M Retail, $5 M Uintah County Portion of Statewide Visitor Spending, 2021 $8.88 B B $8.88 $8.88 $8.88 B BB B $8.88 $8.88 Uintah County Uintah County Uintah County Uintah County Uintah County Uintah County Spending, $134.4 M (1.5%) Spending, $134.4 M(1.5%) (1.5%) Spending, $134.4 Spending, $134.4 M (1.5%) Spending, $134.4 MM (1.5%) Spending, $134.4 M (1.5%) 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations 191191 Accommodations Accommodations 191 Accommodations 191191 Accommodations Accommodations 191 Auto Repair 106 Auto Repair 106 Auto Repair 106 Auto Repair 106106 Auto Repair Auto Repair 106 Car Car Rental Rental3 3 Car Rental 3 CarCar Rental 3 Car Rental Rental 33 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice GasGas Stations 110110 Stations Gas Stations 110 GasGas Stations 110110 Gas Stations Stations 110 Grocery Stores 10 10 Grocery Stores Grocery Stores Grocery Stores 10 10 Grocery Stores 1010 Grocery Stores Museums & Parks 1 1 Museums &Parks Parks Museums & Museums & Parks 1 Museums && Parks Parks 11 1 Museums Other/Personal Services 3 3 Other/Personal Services Other/Personal Services Other/Personal Services 3 33 3 Other/Personal Services Other/Personal Services Performing ArtsArts3 3 Performing Performing Arts Performing ArtsArts 3 33 3 Performing Arts Performing Recreation Recreation 43 Recreation 4343 Recreation Recreation Recreation 4343 43 Retail 91 91 Retail Retail Retail 91 91 Retail 9191 Retail Total Travel & Tourism Jobs, 2021 234234 Indirect/Induced JobsJobs (20%) Indirect/Induced (20%) 234 Indirect/Induced Jobs (20%) 234234 Indirect/Induced Jobs (20%) 234 Indirect/Induced Jobs (20%) Indirect/Induced Jobs (20%) 1,142 1,142 1,142 1,142 1,142 1,142 RestRest of State, $8,742.7 M (98.5%) ofState, State, $8,742.7 M(98.5%) (98.5%) Rest $8,742.7 Rest of State, $8,742.7 M (98.5%) Rest ofof State, $8,742.7 MM (98.5%) Rest of State, $8,742.7 M (98.5%) 909909 Direct JobsJobs (80%) Direct (80%) 909 Direct Jobs (80%) 909909 Direct Jobs (80%) 909 Direct Jobs (80%) Direct Jobs (80%) 100.0 100.0 100.0 100.0 100.0 100.0 (%) t (%) (%) t(%) (%) 80.080.0 80.0 80.080.0 80.0 60.060.0 60.0 60.0 Kem C. Gardner Policy Institute 348348 348 348348 348 Local Local State State City, UtahLocal 84111 gardner.utah.edu I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I Direct Direct Local State State Local Local State Direct State M M $6.4 $5.3$5.3 M M $6.4$6.4 M M $5.3 $5.3 M MM $6.4 $6.4 $5.3 MM $6.4 $5.3 M (55%) (55%) (45%) (45%) (55%) (45%) (55%) (45%) (55%) (55%) (45%) (45%) Direct Direct $11.7 M M $11.7 $11.7 $11.7 M M $11.7 MM $11.7 (83%) (83%) (83%)(83%) Indirect Indirect Indirect Indirect Indirect Indirect & Induced &Induced Induced &Induced & Induced &&$2.4 Induced M M $2.4 $2.4 $2.4 M $2.4 MM $2.4 M (17%) (17%) (17%) (17%) (17%) (17%) 234 Indirect/Induced Jobs (20%) Uintah County Spending, $134.4 M (1.5%) 1,142 91 Rest of State, $8,742.7 M (98.5%) Visitor spending $11.7 million in direct tax revenue, Retailgenerated Recreation Recreation 43 43 91 including $5.3 Retail million and 91 $6.4 million in local tax Retailin state 91 3 revenue. Visitor spending generated approximately $2.4 million in additional indirect and induced state and local tax revenue, for a total of $14.1 million.4 The visitor-generated share of total 5 Uintah100.0 County local sales tax revenue was 13.4% in 2021. 234 Indirect/Induced Jobs (20%) Jobs (20%) Travel and tourism-related sales 234 tax Indirect/Induced revenue examples include 80.0 1,142 234 Indirect/Induced Jobs (20%) 234 Indirect/Induced Jobs (20%) transient room tax,1,142 restaurant tax, and motor vehicle leasing tax. 60.0 1,1421,142 909 collected Direct Jobs a (80%) In calendar year 2021, Uintah County total of $1.3 909 Direct Jobs (80%) million40.0 in these three sales taxes909 combined, up 40.6% 909 Direct Jobs (80%) from 2020 Direct Jobs (80%) 6 and up 3.8% from baseline 2019. c c Oth 909 Direct Jobs (80%) Uintah County hotel occupancy rates averaged 52.7% in 2021 compared with 34.4% in 2020. June, July, and April (in that order) had the highest average occupancy rates. Uintah County’s average daily room rate was $109.62 in 2021 compared with $96.56 in 2020, a 13.5% year-over increase. Uintah County short Indirect & Induced Uintah County term rental occupancy rates averaged 48.1% in 2021 compared $2.4 M Spending, $134.4 M (1.5%) $8.88 BJuly, August, and October (in that order) with 34.5% had (17%) Local Statein 2020. Direct Uintah County M $6.4occupancy $5.3 Maverage the highest rates. In 2021, there were an M Spending, $134.4 M (1.5%) Rest of$11.7 State, $8,742.7 M (98.5%) (55%) (45%) $8.88 B (83%) average 66 short term rental listings in Uintah County, a 20.6% 7 year-over increase and a 42.4% Rest increase since 2019. of State, $8,742.7 M (98.5%) 20.0 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul $140.00 Local State M $6.4 Local $5.3 MState Local Local $120.00 State State (55%) (45%) $5.3 M$6.4 M$6.4 $5.3 MM M M $6.4 $5.3 (55%) $100.00 (45%) (55%) (45%)(45%) (55%) Aug Sep Oct Nov Dec Indirect 2020 2021 &Indirect Induced Indirect Indirect $2.4 M Induced &&Induced & Induced (17%) $2.4MM $2.4 $2.4 M Direct (17%) (17%) (17%) $11.7 M Direct Direct Direct $11.7 (83%) $11.7 M MM $11.7 (83%) (83%) (83%) $80.00 $60.00 $40.00 $1,400.0 $1,400.0 $1,400.0 $0.00 $1,400.0 Jan Feb Mar Apr May Jun 2020 Thousands of 2021 Dollars Thousands of 2021 2021 Dollars Thousands Dollars Thousands of 2021 Dollars $1,200.0 $1,200.0 $1,200.0 $1,200.0 Jul Aug Sep Oct Nov Dec 2021 $1,000.0 $1,000.0 $1,000.0 $1,000.0 $800.0 $800.0 $800.0 $800.0 $600.0 $600.0 $600.0 $600.0 $400.0 $400.0 $400.0 $400.0 $200.0 $200.0 $200.0 $200.0 $0.0 $0.0 $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2017 2018 2019 2020 2021 $0.0 Restaurant County Transient MotorMotor Vehicle Restaurant Tax Tax County Transient Vehicle 2017 2018 2019 2020 2021 Restaurant Tax County Motor Room Tax Leasing Tax Room Tax Transient Leasing TaxVehicle Room Tax Leasing Tax Restaurant Tax County Transient Motor Vehicle Room Tax Leasing Tax Average Hotel Occupancy Rate 100.0 $1,400.0 80.0 100.0 $1,200.0 60.0 80.0 $1,000.0 40.0 60.0 $800.0 20.0 40.0 $600.0 0.0 20.0 $400.0 Jan Feb Mar Apr May Jun Aug Sep Oct Nov Dec 86.6%86.6% 13.4%13.4% 2020 13.4% 13.4% Visitor-Generated, M Visitor-Generated, $2.6 M$2.6 2020 Resident-Generated, $16.8 M Resident-Generated, $16.8 M Visitor-Generated, $2.6 M Visitor-Generated, $2.6 M 2019 2021 66 1.2021 This spending figure does not include public transportation spending (i.e.66 transportation fares and travel reservation costs). Please see Addendum A. 66 and 2.2021 When Utah visitors purchase from Utah businesses, the businesses hire employees 2020from other local businesses, who in turn hire employees 54 purchase 2021 2020 54 and 66from purchase other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages 2020 54in the local economy, spurring additional “induced” effects. 2019 2019 46 46 2020 54 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 46 4.2019 See note #2 regarding “indirect and induced.” $1 $1 $1 $1 $ $1 $ $ $ 2021 Average Annual Short Term Rental Listings, 2019-2021 86.6% Resident-Generated, $16.8 M Resident-Generated, $16.886.6% M Endnotes $1 2021 $0.00 Resident-Generated, $16.8 M 2020 Visitor-Generated, $2.6 M Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2021 Local Sales Tax Revenue, 2021 2019 Jul 2020 2021 0.0 $200.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $140.00 2020 2021 $0.0Hotel Daily Room Rate Average 2017 2018 2019 2020 2021 $120.00 $140.00 Restaurant Tax County Transient Motor Vehicle $100.00 Room Tax Leasing Tax $120.00 $80.00 $100.00 $60.00 $80.00 $40.00 $60.00 $20.00 $40.00 86.6% 13.4% $0.00 $20.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thousands ofDollars 2021 Dollars Thousands of 2021 0.0 Revenue, 2021 Direct Tax ov Dec Select Tourism-Related $20.00 ec Local Sales Tax Revenues ov Dec ec Retail, $5 M LODGING DATA (%) Percent (%) Dollars Thousands of Percent 2021 c ec 10 Percent (%) %) Grocery Grocery StoresStores 10 Other/Personal Services 3 Performing Arts Museums & Parks Museums & Parks 13 1 $8.88 B Performing Arts Other/Personal Services Recreation Other/Personal Services 3 3 3 43 TAX REVENUE Recreation Performing 3 43 Performing Arts Arts 3 Retail 66 54 46 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 46 Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 202 202 202 201 201 Travel & Tourism County Profile May 2023 Utah County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $781.8 million in Utah County, a 45.6% increase from 2020.1 The top three spending categories were auto transportation, foodservice, and retail. Utah County visitor spending made up 8.8% of total statewide visitor spending. Visitor spending supported 10,195 direct Utah County travel and tourism jobs, an 13.3% increase from 2020. Foodservice, retail, and accommodations were the top three job sectors. These 10,195 direct travel and tourism jobs supported an additional 3,362 indirect and induced jobs in the county for a total 13,557 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $773.6 $773.6 $773.6 $773.6 $773.6 $781.8 $781.8 $781.8 $781.8 $781.8 9,539 9,539 9,539 9,539 9,539 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 9,000 9,000 9,000 9,000 9,000 10,195 10,195 10,195 10,195 10,195 $537.1 $537.1 $537.1 $537.1 $537.1 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 Direct Spending Estimates by Spending Category, 2021 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations 1,292 Accommodations 1,292 Accommodations 1,292 Accommodations 1,292 Accommodations 1,292 Arts, Entertainment, Recreation, $22 MM M Arts, Entertainment, Recreation, $22 Arts, Entertainment, Recreation, $22 Arts, Entertainment, Recreation, $22 M Auto Repair 795 Auto Repair 795 Arts, Entertainment, Recreation, $22 M Auto Repair 795 Auto Repair 795795 Auto Repair Auto Transportation, $282 MM M Auto Transportation, $282 Auto Transportation, $282 Car Rental 21 Car Rental 21 Auto Transportation, $282 M Car Rental 21 CarCar Rental Auto Transportation, $282 M Rental21 21 Foodservice Foodservice Foodservice, $199 M Foodservice, $199 M Foodservice Foodservice Foodservice, $199 M Foodservice, $199 M M Foodservice Foodservice, $199 Gas Stations Gas Stations 434434 434 Gas Stations 434 Gas Stations Groceries, $39 M Groceries, $39 M Gas Stations 434 Groceries, $39 M Groceries, $39$39 M M Groceries, Grocery Stores Grocery Stores 173 173 Grocery Stores 173 Grocery Stores Grocery Stores 173173 Lodging, $113 MM M Lodging, $113 Lodging, $113 Lodging, $113 M Museums & Parks 115 Museums & Parks Lodging, $113 M 115 Museums & Parks 115 Museums & Parks Museums & Parks 115115 Retail, $119 MM M Retail, $119 Retail, $119 Other/Personal Services 338 Other/Personal Services 338 Retail, $119 M Other/Personal Services 338 Retail, $119 M Other/Personal Services Other/Personal Services 338338 Performing Arts 124 Performing Arts 124 Other, $5 Other, $5 Performing Arts 124124 Performing ArtsArts Other, $5M MM Other, $5 M Performing 124 Other, $5 M Recreation 547 Recreation 547 Recreation 547 Recreation 547547 Recreation Retail 1,588 Retail 1,588 Retail 1,588 Retail 1,588 Retail 1,588 Utah County Portion of Statewide Visitor Spending, 2021 $8.88 B $8.88 $8.88 $8.88 B BB B $8.88 Utah County Utah County Utah County Utah County Utah County Spending, $781.8 MM(8.8%) Spending, $781.8 M (8.8%) Spending, $781.8 (8.8%) Spending, $781.8 M (8.8%) Spending, $781.8 M (8.8%) Total Travel & Tourism Jobs, 2021 3,362 Indirect/Induced Jobs (25%) 3,362 Indirect/Induced Jobs (25%) 3,362 Indirect/Induced Jobs (25%) 3,362 Indirect/Induced Jobs (25%) 3,362 Indirect/Induced Jobs (25%) 13,557 13,557 13,557 13,557 13,557 Rest of $8.095.3 MM(91.2%) of State, $8.095.3 M (91.2%) Rest ofState, State, $8.095.3 (91.2%) Rest ofRest State, $8.095.3 M (91.2%) Rest of State, $8.095.3 M (91.2%) 100.0 100.0 100.0 100.0 100.0 (%) t(%) (%) t(%) t (%) 80.0 80.0 80.0 80.080.0 60.060.0 60.060.0 Kem C. Gardner Policy Institute 4,769 4,769 4,769 4,769 4,769 10,195 Direct Jobs (75%) 10,195 Direct Jobs (75%) 10,195 Direct Jobs (75%) 10,195 Direct Jobs (75%) 10,195 Direct Jobs (75%) State Local City, Utah 84111 State Local I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I gardner.utah.edu Direct State Local Direct State Local Direct State Local $46.7 MM M $48.4 MM M $46.7 $48.4 $46.7 $48.4 $46.7 M M $48.4 M M $46.7 $48.4 (49%) (51%) (49%) (51%) (49%) (51%) (49%) (51%) (49%) (51%) Direct $95.1 MM M $95.1 $95.1 $95.1 M M $95.1 (76%) (76%) (76%) (76%) Indirect Indirect Indirect Indirect &&Indirect Induced & Induced Induced & Induced &$30.6 Induced MM M $30.6 $30.6 $30.6 M M $30.6 (24%) (24%) (24%) (24%) (24%) Utah County Spending, $781.8 M (8.8%) Other/Personal Services 338 Performing Arts 124 Museums & Parks 115 Museums & Parks 115 $8.88 B Performing Arts Other/Personal Services124 338 Recreation Other/Personal Services 338547 TAX REVENUE Recreation 547 Performing Arts 124 Performing Arts Retail 124 Rest of State, $8.095.3 M (91.2%) Oth 10,195 Direct Jobs (75%) 0.0Revenue, 2021 Direct Tax Total Jan Feb Mar Apr May JunTax JulRevenue, Aug Sep 2021 Oct Nov Dec Average Hotel Occupancy Rate 20.0 Local Direct (24%) (24%) (24%) $95.1 M Direct Direct Direct (76%) $95.1 $95.1 M $95.1 M M (76%) (76%) (76%) $80.00 $60.00 $40.00 $20.00 Nov Dec Dec Select Tourism-Related Local Sales Tax Revenues Nov Dec Dec $18.0 $18.0 $18.0 $16.0 $16.0 $16.0 Jul 2020 Aug Sep Oct Nov Dec 2021 Millions of 2021 Dollars Millions of Dollars Millions of 2021 Dollars Millions of 2021 2021 Dollars $20.0 $20.0 $0.00 $20.0 Jan Feb Mar Apr May Jun $20.0 $18.0 $16.0 $14.0 $14.0 $14.0 $14.0 $12.0 $12.0 $12.0 $12.0 $10.0 $10.0 $10.0 $8.0 $8.0 $10.0 $8.0 $6.0 $6.0 $8.0 $6.0 $4.0 $4.0 $6.0 $4.0 $2.0 $4.0 $2.0 $2.0 $0.0 $0.0 $2.0 $0.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 2017 2018 2019 2020 2021 $0.0Restaurant Restaurant County Transient MotorMotor Vehicle Tax Tax County Transient Vehicle 2017 Tax 2018 2019 2020 2021 Restaurant County Transient Motor Vehicle Room Tax Leasing Tax Room Tax Leasing Tax Restaurant Tax Room Tax County Transient Room Tax Leasing Tax Motor Vehicle Leasing Tax $0.0 Hotel Daily Room Rate Average 2017 2018 2019 2020 2021 $120.00 $120.00 Restaurant Tax County Transient Motor Vehicle $100.00 Room Tax Leasing Tax $100.00 $80.00 $80.00 $60.00 $60.00 $40.00 $40.00 $20.00 $20.00 94.1% 5.9% $0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0.00 Jan Feb Mar Apr May Jun Resident-Generated, $561.0 M2020 2020 Jul Aug Sep Oct Nov Dec 2021 Visitor-Generated, $35.4 M 2021 Average Annual Short Term Rental Listings, 2019-2021 2021 Local Sales Tax Revenue, 2021 94.1%94.1% 5.9% 5.9% 94.1% 5.9% Resident-Generated, M Resident-Generated, $561.0$561.0 M 94.1% Visitor-Generated, M 5.9% Visitor-Generated, $35.4 $35.4 M Resident-Generated, $561.0 M Visitor-Generated, $35.4 M Resident-Generated, $561.0 M Visitor-Generated, $35.4 M Endnotes 2021 952 803 952 2020 2019 952 1. 2021 This spending figure does not include public transportation spending (i.e. transportation fares and travel reservation costs). Please see Addendum A. 2. 2021 When Utah visitors purchase from Utah businesses, the businesses hire employees952 and 2020 2020 907 907 2021 purchase from other local businesses, who in turn hire employees and purchase from 952 other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local907 economy, 2020 spurring additional “induced” effects. 2019 803 2019 803 2020 907 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes. 803 4. 2019 See note #2 regarding “indirect and induced.” 2019 0.0 $6.0 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $4.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 2020 2021 $2.0 Millions 2021 Dollars Millions of of 2021 Dollars State $120.00 $46.7 Local State Local StateMState $48.4 LocalM (49%)$46.7 (51%) $48.4 $46.7 M $48.4 MM M $46.7 M M $48.4 $100.00 (49%) (49%)(49%) (51%) (51%)(51%) 100.0 $20.0 100.0 $18.0 80.0 80.0 $16.0 60.0 $14.0 60.0 $12.0 40.0 40.0 $10.0 20.0 $8.0 20.0 Percent Millions of Percent 2021 Dollars (%)(%) Indirect 2021 &Indirect Induced Indirect Indirect M & Induced & $30.6 Induced & Induced (24%) $30.6 $30.6 M $30.6 MM 2020 Dec Dec 13,557 Utah County hotel occupancy rates averaged 62.1% in 2021 compared with 46.9% in 2020. July, June, and August (in that order) had the highest average occupancy rates. Utah County’s average daily room rate was $99.20 in 2021 compared with $82.44 in 2020, a 20.3% year-over increase. Utah County short Indirect & Induced Utah County term rental occupancy rates averaged 61.4% in 2021 compared Utah County $30.6 M Spending, $781.8 M (8.8%) with 49.6% in 2020. August,Spending, and June$781.8 (in that order) had $8.88July, B (24%)the M (8.8%) State $8.88 Local Direct B highest $46.7 average occupancy rates. In 2021, there were an average M $48.4 M $95.1 M Rest of State, $8.095.3 M (91.2%) (51%) (76%) 952 short(49%) term rental listings in Utah a 4.9% year-over Rest ofCounty, State, $8.095.3 M (91.2%) increase and an 18.5% increase since 2019.7 Dec Dec LODGING DATA 3,362 Indirect/Induced Jobs (25%) Other, $5 M Other, $5 M Visitor spending generated $95.11,588 million in direct tax revenue, Recreation 547 547 1,588 Retail Recreation including $46.7 million in state and $48.4 million in local tax Retail Retail 1,588 1,588 revenue.3 Visitor spending generated approximately $30.6 million in additional indirect and induced state and local tax revenue, for a total of $125.7 million.4 The visitor-generated share of total100.0 Utah County local sales tax revenue was 5.9% in 2021.5 3,362 Indirect/Induced Jobs (25%) Travel and tourism-related sales tax revenue examples include 3,362 Indirect/Induced Jobs (25%) 80.0 13,557 3,362 Indirect/Induced Jobs 3,362 vehicle Indirect/Induced Jobs (25%) transient room, restaurant, and motor leasing tax. In (25%) 13,557 60.0 13,557 calendar year 2021, Utah County collected a total $17.2 million 13,557 10,195 Direct Jobsof(75%) in these40.0 three sales taxes combined,10,195 up 52.2% from 2020 Direct Jobs (75%) and up Jobs (75%) 10,19510,195 DirectDirect Jobs (75%) 6 15.7% from baseline 2019. Percent (%) 2%) 115 Other/Personal Services Grocery Grocery StoresStores 173338173 907 803 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 20 202 20 201 20 Travel & Tourism County Profile May 2023 Wasatch County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $153.7 million in Wasatch County, a 48.9% increase from 2020.1 The top three spending categories were lodging, auto transportation, and foodservice. Wasatch County visitor spending made up 1.7% of total statewide visitor spending. Visitor spending supported 1,305 direct Wasatch County travel and tourism jobs, an 14.9% increase from 2020. Accommodations, foodservice, and retail were the top three job sectors. These 1,305 direct travel and tourism jobs supported an additional 330 indirect and induced jobs in the county for a total 1,635 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $117.1 $117.1 $117.1 $117.1 $117.1 1,290 1,290 1,290 1,290 1,290 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $7 Arts, Entertainment, Recreation, $7 Arts, Entertainment, Recreation, $7M MM Arts, Entertainment, Recreation, $7 M Arts, Entertainment, Recreation, $7 M Auto Transportation, $22 MM M Auto Transportation, Auto Transportation, $22 Auto Transportation, $22$22 M$22 Auto Transportation, M Foodservice, $25 MM M Foodservice, $25 Foodservice, $25 Foodservice, $25$25 M M Foodservice, Groceries, $10 M Groceries, $10 Groceries, $10 MM Groceries, $10$10 M M Groceries, Lodging, $74 MM M Lodging, Lodging, $74 Lodging, $74$74 M$74 Lodging, M Retail, $9 M Retail, $9 M Retail, $9 M Retail, $9 M Retail, $9 M Other, $1 Other, $1 Other, $1M MM Other, $1 M Other, $1 M Wasatch County Portion of Statewide Visitor Spending, 2021 $8.88 B $8.88 $8.88 $8.88 B BB B $8.88 1,136 1,136 1,136 1,136 1,136 $103.2 $103.2 $103.2 $103.2 $103.2 2020 2020 2020 2020 2020 2019 2019 2019 2019 2019 $153.7 $153.7 $153.7 $153.7 $153.7 Wasatch County Wasatch County Wasatch County Wasatch County Wasatch County Spending, $153.7 MM(1.7%) Spending, $153.7 M (1.7%) Spending, $153.7 (1.7%) Spending, $153.7 M (1.7%) Spending, $153.7 M (1.7%) 2020 2020 2020 2020 2020 (%) t(%) (%) t(%) t (%) 80.0 80.0 80.0 80.080.0 60.060.0 60.060.0 Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair 43 43 Auto Repair 4343 Auto Repair Auto Repair 43 Foodservice Foodservice Foodservice Foodservice Foodservice Gas Stations Gas Stations 35 Gas Stations 3535 GasGas Stations Stations 35 35 Grocery Stores 70 Grocery Stores Grocery Stores 7070 Grocery Stores 70 70 Grocery Stores Museums & Parks 5 Museums & Parks Museums & Parks 5 5 Museums & Parks Museums & Parks 5 5 Other/Personal Services Other/Personal Services 45 45 Other/Personal Services 4545 Other/Personal Services Other/Personal Services 45 Performing Arts Performing Arts 30 Performing Arts 3030 Performing ArtsArts 30 30 Performing Recreation Recreation 118 118 Recreation 118 Recreation 118118 Recreation Retail Retail 125 125 Retail 125 Retail 125125 Retail 349 349 349 349349 484 484 484 484484 Total Travel & Tourism Jobs, 2021 330 Indirect/Induced Jobs (20%) 330 Indirect/Induced Jobs (20%) 330 Indirect/Induced Jobs (20%) 330330 Indirect/Induced Jobs (20%) Indirect/Induced Jobs (20%) 1,635 1,635 1,635 1,635 1,635 Rest of $5,195.6 MM(98.3%) of State, $5,195.6 M (98.3%) Rest ofState, State, $5,195.6 (98.3%) Rest ofRest State, $5,195.6 M (98.3%) Rest of State, $5,195.6 M (98.3%) 100.0 100.0 100.0 100.0 100.0 1,305 1,305 1,305 1,305 1,305 1,305 Direct Jobs (80%) 1,305 Direct Jobs (80%) 1,305 Direct Jobs (80%) 1,305 Direct Jobs (80%) 1,305 Direct Jobs (80%) State Local City, Utah 84111 State Local I 411 East South Temple Street, Salt Lake I 801-585-5618 Direct I gardner.utah.edu Direct State Local Direct State Local Direct State Local $9.7 MM M $13.4 MM M $13.4 $9.7 $13.4 $9.7$9.7 M$9.7 M M M $13.4 $13.4 (42%) (58%) (42%) (58%) (42%) (58%) (42%) (58%) (42%) (58%) Direct $23.1 MM M $23.1 $23.1 $23.1 M M $23.1 (85%) (85%) (85%) (85%) Indirect Indirect Indirect Indirect &&Indirect Induced & Induced Induced & Induced &$4.2 Induced MM M $4.2 $4.2$4.2 M$4.2 M (15%) (15%) (15%) (15%) (15%) Performing Performing Arts Arts30 Retail Recreation TAX REVENUE Recreation Recreation 30 1,635 125Rest of State, $5,195.6 M (98.3%) 118 118 118 Retail 125 million in direct tax revenue, Visitor spending generated $23.1 Retail Retail 125 125 including $9.7 million in state and $13.4 million in local tax revenue.3 Visitor spending generated approximately $4.2 million in additional indirect and induced state and local tax revenue, for a total of $27.3 million.4 The visitor-generated share of total 100.0 330 Indirect/Induced Jobs (20%) Wasatch County local sales tax revenue was 38.7% in 2021.5 1,635 330 Indirect/Induced (20%) 330 Indirect/Induced Jobs (20%) 330 Indirect/Induced JobsJobs (20%) Travel80.0 and tourism-related sales tax revenue examples include 1,635 1,635 transient room tax and restaurant tax.1,305 In calendar year 2021, Wasatch 60.0 1,635 Direct Jobs (80%) County collected a total of $3.7 million in these two sales taxes 1,305 Direct Jobs (80%) 40.0 1,305 Direct Jobs (80%) 1,305 Direct Jobs (80%) combined, up 20.9% from 2020 and up 8.9% from baseline 2019.6 Percent (%) 1,305 Direct Jobs (80%) Wasatch County hotel occupancy rates averaged 47.9% in 2021 compared with 40.3% in 2020. July, June, and August (in that order) had the highest average occupancy rates. Wasatch County’s average daily room rate was $367.80 in 2021 compared with Indirect Wasatch County $293.17 in 2020, a 29.3% year-over increase. Wasatch County short & Induced Spending, $153.7 M (1.7%) Wasatch County $4.2 M term rental occupancy rates averaged 52.5% in 2021 compared $8.88 B (15%) Spending, $153.7 M (1.7%) State $8.88 Local Direct B with 40.8% in 2020. February, March, and January (in that order) $9.7 M $13.4 M $23.1 M Rest of State, $5,195.6 M (98.3%) (42%) (58%) occupancy rates. had the highest average In 2021, there were an Rest of (85%) State, $5,195.6 M (98.3%) average 582 short term rental listings in Wasatch County, a 1.4% year-over decrease and an 11.4% increase since 2019.7 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul State Local $9.7 Local StateMState $13.4 Local M $700.00 State Local (42%) (58%) $13.4 M $9.7 M$9.7 M$13.4 M $600.00 $9.7 M (42%)M(42%) $13.4 (58%) (58%) (42%) (58%) $500.00 Aug Sep Oct Indirect Nov Dec & Induced 2020 2021 Indirect Indirect Indirect M &$4.2 Induced & Induced & Induced (15%) $4.2 M $4.2 M Direct $4.2 M (15%) (15%) $23.1 M Direct Direct (15%) Direct (85%) $23.1 M $23.1 M $23.1(85%) M (85%) (85%) $400.00 $300.00 $200.00 Nov Dec Dec $3.5 $3.5 $3.5 $0.00 Jan Feb Mar Apr May Jun $3.5 $3.0 $3.0 $3.0 2020 $3.0 $2.5 $2.5 $2.5 Jul Aug Sep Oct Nov Dec $1.5 $1.5 $2.0 $1.5 2017 2020 2021 County Transient Room Tax $200.00 $100.00 $100.00 $0.00 $0.5 $0.0 $0.0 $0.5 $0.0 2017 2017 $0.0 Restaurant Tax $400.00 $300.00 $300.00 $200.00 $1.0 $1.0 $1.5 $1.0 2017 $0.0 Hotel Daily Room Rate8 Average 2017 2018 2019 $600.00 $500.00 $500.00 $400.00 $2.5 $2.0 $2.0 $2.0 $0.5 $1.0 $0.5 100.0 $3.5 100.0 80.0 $3.0 80.0 60.0 $2.5 60.0 40.0 $2.0 40.0 20.0 $1.5 20.0 0.0 $1.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0.0 Jan Feb Mar Apr May2020 Jun Jul Aug 2021Sep Oct Nov Dec $0.5 2020 2021 $700.00 $700.00 $600.00 2021 Millions of 2021 Dollars Millions of Dollars Millions of 2021 Dollars Millions of 2021 2021 Dollars Dec Average Hotel Occupancy Rate 2018 2018 2018 Restaurant Restaurant Tax Tax 2019 2019 2019 2020 2020 2020 2021 2021 2021 County Transient County Transient RoomRoom Tax Tax Restaurant Tax 2018 County Transient Room Tax 2019 2020 2021 Restaurant Tax County Transient Room Tax Local Sales Tax Revenue, 2021 61.3%61.3% 61.3% Resident-Generated, M Resident-Generated, $11.7 $11.7 M 61.3% Resident-Generated, $11.7 M Resident-Generated, $11.7 M 38.7%38.7% 38.7% 61.3% 38.7% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0.00 Jan Feb Mar Apr May2020 Jun Jul2021 Aug Sep Oct Nov Dec Resident-Generated, $11.7 M Visitor-Generated, $7.4 M 2020 2021 Millions of 2021 Dollars Millions of 2021 Dollars 0.0 Revenue, 2021 Direct Tax Nov DecSelect Tourism-Related Local Sales Tax Revenues Dec $100.00 Dec LODGING DATA 20.0 Dec Dec Other, $1 M Percent (%)(%) Millions of Percent 2021 Dollars 3%) Other/Personal Services 45 Spending, $153.7 M (1.7%) Other/Personal Services $8.88 B 45 45 118 Other/Personal Services Recreation Performing Arts 30 Average Annual Short Term Rental Listings, 2019-2021 2021 582 2020 590 Visitor-Generated, Visitor-Generated, $7.4 M$7.4 M 38.7% Visitor-Generated, $7.4 M 2019 523 Visitor-Generated, $7.4 M Endnotes 2021 582 582 1. 2021 This spending figure does not include public transportation spending (i.e. transportation fares and travel reservation costs). Please see Addendum A. 2.2021 When Utah visitors purchase from Utah businesses, the businesses hire employees 582 and 2020from other local businesses, who in turn hire employees and purchase purchase from590 2020 590 2021 582 other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, 2020 590 spurring additional “induced” effects. 2019 523 523 2019 3. 2020 State tax revenue includes sales, personal income, fuel, corporate income and other590 taxes; local tax revenues include sales, property, and other taxes. 523 4.2019 See note #2 regarding “indirect and induced.” 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, 523 2019 correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. 8. The YOY change in ADR in December 2020 vs. December 2021 is due to a significant increase in ADR at Black Rock Mountain Resort and St. Regis Deer Valley during the 2021 winter holiday (late December). Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 2021 202 2020 202 2019 201 Travel & Tourism County Profile May 2023 Washington County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $911.9 million in Washington County, a 48.8% increase from 2020.1 The top three spending categories were lodging, foodservice, and auto transportation. Washington County visitor spending made up 10.3% of total statewide visitor spending. Visitor spending supported 8,082 direct Washington County travel and tourism jobs, a 15.0% increase from 2020. Foodservice, retail, and accommodations were the top three job sectors. These 8,082 direct travel and tourism jobs supported an additional 3,015 indirect and induced jobs in the county for a total 11,097 jobs.2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $911.9 $911.9 $911.9 $911.9 $911.9 $911.9 $688.5 $688.5 $688.5 $688.5 $688.5 $688.5 2019 2019 2019 2019 2019 2019 2021 2021 2021 2021 2021 2021 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $38 Arts, Entertainment, Recreation, $38 M Arts, Entertainment, Recreation, $38 Arts, Entertainment, Recreation, $38 MMM Arts, Arts,Entertainment, Entertainment,Recreation, Recreation,$38 $38MM Auto Transportation, $194 Auto Transportation, $194 MMMM Auto Transportation, $194 Auto Transportation, $194 Auto AutoTransportation, Transportation,$194 $194MM Foodservice, $207 Foodservice, $207 MMMM Foodservice, $207 Foodservice, $207 Foodservice, Foodservice,$207 $207MM Groceries, $45 Groceries, $45 M Groceries, $45 Groceries, $45 MMM Groceries, Groceries,$45 $45MM Lodging, $360 Lodging, $360 MMMM Lodging, $360 Lodging, $360 Lodging, Lodging,$360 $360MM Retail, $64 Retail, $64 M Retail, $64 Retail, $64 MMM Retail, Retail,$64 $64MM Other, $5 Other, $5$5M Other, $5MM Other, M Other, Other,$5$5MM Washington Portion of Statewide Visitor Spending, 2021 Washington County Washington County Washington County Washington County Washington County Spending, $911.9 M Spending, $911.9 MM(10.3%) Washington County Spending, $911.9 M(10.3%) (10.3%) Spending, $911.9 (10.3%) Spending, $911.9 Spending, $911.9MM(10.3%) (10.3%) 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 (%) (%) ) (%) )(%) Kem C. Gardner Policy Institute 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 Accommodations Accommodations Accommodations Accommodations Accommodations Accommodations Auto Repair Auto Repair 141 Auto Repair141 Auto Repair 141 141 Auto AutoRepair Repair 141 141 Car Rental Car Rental 21 21 Car Rental Car Rental 21 21 Car CarRental Rental 2121 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice Gas Stations Gas Stations 266 Gas Stations 266 Gas Stations 266 266 Gas 266 GasStations Stations 266 Grocery Stores Grocery Stores 205 205 Grocery Stores 205205 Grocery Stores Grocery GroceryStores Stores 205 205 Museums &&Parks Museums &&Parks 17171717 Museums Parks Museums Parks Museums & Parks 17 Museums & Parks 17 Other/Personal Services Other/Personal Services 238 Other/Personal Services 238 Other/Personal Services 238 238 Other/Personal 238 Other/PersonalServices Services 238 Performing Arts Performing Arts 13 13 Performing Performing ArtsArts131313 Performing PerformingArts Arts 13 Recreation Recreation 529 529 Recreation Recreation 529 529 Recreation 529 Recreation 529 Retail Retail 995 995 Retail Retail 995 995 Retail 995 Retail 995 2,154 2,154 2,154 2,154 2,154 2,154 3,504 3,504 3,504 3,504 3,504 3,504 Total Travel & Tourism Jobs, 2021 11,097 11,097 11,097 11,097 11,097 11,097 Rest of $7,965.2 M Rest of $7,965.2 MM(89.7%) Rest ofState, State, $7,965.2 M(89.7%) (89.7%) Rest ofState, State, $7,965.2 (89.7%) Rest RestofofState, State,$7,965.2 $7,965.2MM(89.7%) (89.7%) 100.0 100.0 100.0 100.0 100.0 100.0 80.0 80.0 80.080.0 80.0 80.0 60.060.0 8,082 8,082 8,082 8,082 8,082 8,082 7,029 7,029 7,029 7,029 7,029 7,029 $613.0 $613.0 $613.0 $613.0 $613.0 $613.0 2020 2020 2020 2020 2020 2020 $8.88 $8.88 BB BB $8.88 $8.88 $8.88 $8.88B B 7,582 7,582 7,582 7,582 7,582 7,582 3,015 Indirect/Induced Jobs (27%) 3,015 Indirect/Induced Jobs (27%) 3,015 Indirect/Induced Jobs (27%) 3,015 Indirect/Induced Jobs (27%) 3,015 3,015Indirect/Induced Indirect/InducedJobs Jobs(27%) (27%) 8,082 Direct Jobs (73%) 8,082 Direct Jobs (73%) 8,082 Direct Jobs (73%) 8,082 Direct Jobs (73%) 8,082 8,082Direct DirectJobs Jobs(73%) (73%) City, Utah 84111 gardner.utah.edu I 411 East South Temple Street, Salt LakeState I 801-585-5618 IDirect State Local Direct State Local Local State Local State Local $57.2 $57.9 $57.2 MMMM$57.9 MMMM State Local $57.2 $57.9 $57.2 $57.9 $57.2 MM (50%) $57.9 MM (50%) (50%) (50%) $57.2 $57.9 (50%) (50%) (50%) (50%) Direct Direct Direct $115.1 $115.1 MMMM Direct $115.1 $115.1 $115.1 (77%)M (77%) Indirect Indirect Indirect Indirect &Indirect &&Induced Indirect &Induced Induced Induced & $33.5 Induced $33.5 MMMM &$33.5 Induced $33.5 $33.5 M (23%) (23%) $33.5 (23%)M (23%) (23%) (23%) Washington County Spending, $911.9 M (10.3%) 13238 Museums Museums & Parks & Parks 17 Performing Arts B 13 $8.88 Recreation 17 529 Other/Personal Other/Personal Services Services238 238 TAX REVENUE Recreation Retail 529 995 Performing Arts Arts 13 13 Restmillion of State,in $7,965.2 (89.7%) Visitor Performing spending generated $115.1 directMtax revenue, Retail 995 Recreation Recreation 529 529 including $57.2 million in state and $57.9 million in local tax Retail Retail 995 995 revenue.3 Visitor spending generated approximately $33.5 million in additional indirect and induced state and local tax revenue, for a total of $148.6 million.4 The visitor-generated share of total 5 Washington County local sales tax revenue was 29.3% in Jobs 2021. 3,015 Indirect/Induced (27%) 100.0 Travel and tourism-related sales tax revenue examples include 3,015 Indirect/Induced Jobs (27%) 11,097 80.0 room tax, restaurant tax, 3,015 3,015 Indirect/Induced (27%) Jobs (27%) transient and Indirect/Induced motor vehicleJobs leasing tax. 11,097 8,082 Direct Jobs (73%) In calendar year 2021, Washington County collected a total of 11,097 11,097 60.0 8,082 Direct Jobs up (73%) $20.3 million in these three sales taxes combined, 56.6% from 8,082 Direct 8,082 Direct Jobs (73%) Jobs (73%) 40.0 6 2020 and up 46.0% from baseline 2019. Percent (%) Lodging, $360 M Retail, $64 M 3,015 Indirect/Induced Jobs (27%) Retail,$5 $64 Other, MM O Other, $5 M 8,082rates Directaveraged Jobs (73%) 66.8% in Washington County hotel occupancy 2021 compared with 52.2% in 2020. June, April, and October (in that order) had the highest average occupancy rates. Washington County’s average daily room rate was $132.25 in 2021 compared with $94.32 in 2020, an 40.2% year-over Washington County increase. Washington County short term rental occupancy rates Spending, $911.9 M (10.3%) Indirect & Induced County averaged 60.8 in 2021, with 50.2% in 2020. April, June, $8.88 B compared Washington Spending, $911.9 M (10.3%) $33.5 M State(in thatLocal Direct and March order) had the highest average occupancy $8.88 (23%) $57.2 M $57.9 B M Rest $115.1 of State, M$7,965.2 M (89.7%) rates. In(50%) 2021, there were an average 3,023 short term rental (50%) (77%) Rest of State, $7,965.2 M (89.7%) listings in Washington County, a 10.1% year-over increase and a 7 36.7% increase since 2019. 20.0 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun 2020 Jul Aug Sep Oct Nov Dec Indirect 2021 &Indirect Induced Indirect Indirect $33.5 M & Induced Direct & Induced &(23%) Induced $33.5 M $115.1 M $33.5 M $33.5 M Direct Direct Direct (23%)(23%) (23%) (77%)M $115.1 $115.1 $115.1 M M (77%) (77%) (77%) Millions of 2021 Dollars Millions of 2021 Dollars Millions of Dollars Millions of2021 2021 Dollars Dec Nov Dec Dec $15.0$15.0 $15.0 $15.0 $10.0$10.0 $10.0 $10.0 $5.0 $5.0 $5.0 $5.0 $0.0 $0.0 $0.0 2017 20172017 $0.0 2018 20182018 2019 2019 2019 20202020 2020 2021 2021 2021 Restaurant Transient Motor Vehicle Restaurant2018 County County Transient2020 Motor Vehicle 2017 2019 2021 Restaurant County Transient Motor Vehicle Tax Tax RoomRoom Tax Tax Leasing Tax Tax Leasing Tax Restaurant Tax Room Tax County Transient Room Tax Leasing Tax Motor Vehicle Leasing Tax Local Sales Taxes, 2021 Average Hotel Occupancy Rate 100.0 $25.0 100.0 80.0 80.0 $20.0 60.0 60.0 40.0 $15.0 40.0 20.0 $10.0 20.0 0.0 0.0 $5.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020Jun Jul Aug 2021 Sep Oct Nov Dec Jan Feb Mar Apr May 2020 2021 $0.0 Average Hotel 2017 Daily Room 2018 Rate 2019 2020 2021 $160.00 $140.00 County Transient Motor Vehicle $160.00 Restaurant Tax Room Tax Leasing Tax $120.00 $140.00 $100.00 $120.00 $80.00 $100.00 $60.00 $80.00 $40.00 $60.00 $20.00 $40.00 70.7% 29.3% $0.00 $20.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0.00 2020Jun Jul 2021Aug Sep Oct Nov Dec Jan Feb Mar$83.6 AprM May Resident-Generated, Visitor-Generated, $34.6 M 2020 2021 Average Annual Short Term Rental Listings, 2019-2021 2021 70.7%70.7% 70.7% Resident-Generated, $83.670.7% M Resident-Generated, $83.6 M Millions of 2021 Dollars Direct0.0 Tax Revenue, 2021 State Local $57.2 $57.9 M StateM LocalLocal State State Local (50%)M (50%)M $160.00 $57.2 $57.9 $57.2 M $57.9 M $57.2 M $57.9 M $140.00(50%) (50%) (50%)(50%) (50%) (50%) $120.00 $100.00 $80.00 $60.00 Dec $40.00 Dec Nov Dec Select Tourism-Related Local Sales Tax Revenues $20.00 $25.0 Dec $25.0 $25.0 $0.00 $25.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $20.0 2020 2021 $20.0 $20.0 $20.0 Dec 11,097 LODGING DATA Percent Millions of 2021 Dollars(%) Percent (%) 7%) 238 Grocery Grocery StoresStores205 205 Other/Personal Services Performing Arts 3,023 29.3%29.3% 29.3% 2020 2,745 29.3% Visitor-Generated, $34.6 M Visitor-Generated, $34.6 M Resident-Generated, $83.6 M Visitor-Generated, $34.6 M Resident-Generated, $83.6 M Visitor-Generated, $34.6 M 2019 2,211 Endnotes 1. 2021 This spending 2021 figure does not include public transportation spending (i.e. transportation 3,023 3,023 fares and travel reservation costs). Please see Addendum A. 2. 2021 When Utah visitors purchase from Utah businesses, the businesses hire employees3,023 and 2020 2020 2,745 2,745 purchase from other local businesses, who in turn hire employees and purchase from 2021 3,023 other local businesses. These rounds of activity produce indirect employment effects. 2020 2,745 Then, direct and indirect employees spend a portion of their wages in the local economy, 2019 2019 2,211 2,211 spurring additional “induced” effects. 2020 2,745 3. State tax revenue includes sales, personal income, fuel, corporate income and other taxes; 2019 2,211 local tax revenues include sales, property, and other taxes. 4. 2019 See note #2 regarding “indirect and induced.” 2,211 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 20 2 20 2 20 2 Travel & Tourism County Profile May 2023 Weber County, 2021 SPENDING JOBS In 2021, visitors directly spent an estimated $408.0 million in Weber County, a 25.8% increase from 2020.1 The top three spending categories were auto transportation, foodservice, and retail. Weber County visitor spending made up 4.6% of total statewide visitor spending. Visitor spending supported 4,846 direct Weber County travel and tourism jobs, an 8.9% increase from 2020. Foodservice, retail, and recreation were the top three job sectors. These 4,846 direct travel and tourism jobs supported an additional 1,098 indirect and induced jobs in the county for a total 5,943 jobs. 2 Direct Spending Estimates (millions of dollars) Direct Travel & Tourism Jobs $379.6 $379.6 $379.6 $379.6 $379.6 $379.6 $324.5 $324.5 $324.5 $324.5 $324.5 $324.5 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 $408.0 $408.0 $408.0 $408.0 $408.0 $408.0 4,964 4,964 4,964 4,964 4,964 4,964 2021 2021 2021 2021 2021 2021 2019 2019 2019 2019 2019 2019 Direct Spending Estimates by Spending Category, 2021 Arts, Entertainment, Recreation, $32 M Arts, Entertainment, Recreation, $32 Arts, Entertainment, Recreation, $32 Arts, Entertainment, Recreation, $32 MMM Arts, Arts,Entertainment, Entertainment,Recreation, Recreation,$32 $32MM Auto Transportation, $142 M MMM Auto Transportation, $142 Auto Transportation, $142 Auto Transportation, $142 Auto AutoTransportation, Transportation,$142 $142MM Foodservice, $97 M Foodservice, $97 Foodservice, $97 Foodservice, $97 MMM Foodservice, Foodservice,$97 $97MM Groceries, $16 M Groceries, $16 Groceries, $16 Groceries, $16 MMM Groceries, Groceries,$16 $16MM Lodging, $54 M Lodging, $54 Lodging, $54 Lodging, $54 MMM Lodging, Lodging,$54 $54MM Retail, $59 M Retail, $59 Retail, $59 Retail, $59 MMM Retail, Retail,$59 $59MM Other, $8$8 M Other, $8$8 Other, Other, MMM Other, Other,$8 $8MM Weber Portion of Statewide Visitor Spending, 2021 $8.88 B BBB $8.88 $8.88 $8.88 $8.88 $8.88BB t (%) ))(%) t(%) (%) 100.0 100.0 100.0 100.0 90.0 100.0 90.0 100.0 90.0 90.0 80.0 90.0 80.0 90.0 80.0 80.0 70.0 70.0 80.0 80.0 70.0 70.0 60.0 70.0 60.0 70.0 60.0 60.0 Weber County Spending, Weber County Spending, Weber County Spending, Weber County Spending, Weber County Spending, $408.0M (4.6%) $408.0M (4.6%) Weber County Spending, $408.0M (4.6%) $408.0M (4.6%) $408.0M $408.0M(4.6%) (4.6%) Rest of State, $8,469.1M (95.4%) Rest ofof State, $8,469.1M (95.4%) Rest State, $8,469.1M (95.4%) Rest of State, $8,469.1M (95.4%) Rest RestofofState, State,$8,469.1M $8,469.1M(95.4%) (95.4%) Kem C. Gardner Policy Institute 4,846 4,846 4,846 4,846 4,846 4,846 4,450 4,450 4,450 4,450 4,450 4,450 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 Direct Travel & Tourism Jobs by Job Type, 2021 439 Accommodations 439 Accommodations 439 Accommodations 439 Accommodations 439 Accommodations 439 Accommodations Auto Repair 228 Auto Repair 228 Auto Repair Auto Repair 228228 Auto 228 AutoRepair Repair 228 CarCar Rental 10 Car Rental 10 Car Rental Rental 1010 Car CarRental Rental 10 10 Foodservice Foodservice Foodservice Foodservice Foodservice Foodservice Gas Stations Gas Stations 8282 Gas Stations8282 Gas Stations Gas GasStations Stations 82 82 Grocery Stores Grocery Stores 9999 Grocery Stores9999 Grocery Stores Grocery GroceryStores Stores 99 99 Museums & Parks 477 Museums 477 Museums &Parks Parks Museums &&Parks 477 477 Museums & Parks 477 Museums & Parks 477 Other/Personal Services 128 Other/Personal Services 128 Other/Personal Services 128128 Other/Personal Services Other/Personal 128 Other/PersonalServices Services 128 Performing Arts 118 Performing Arts 118 Performing Arts 118 118 Performing Arts 118 Performing 118 PerformingArts Arts Recreation 559 Recreation 559 Recreation Recreation 559 559 Recreation 559 Recreation 559 Retail 587 Retail 587 Retail Retail 587587 Retail 587 Retail 587 2,119 2,119 2,119 2,119 2,119 2,119 Total Travel & Tourism Jobs, 2021 5,943 5,943 5,943 5,943 5,943 5,943 1,098 Indirect/Induced Jobs 1,098 Indirect/Induced Jobs 1,098 Indirect/Induced Jobs 1,098 Indirect/Induced Jobs 1,098 1,098Indirect/Induced Indirect/InducedJobs Jobs 4,846 Direct Jobs 4,846 Direct Jobs 4,846 Direct Jobs 4,846 Direct Jobs 4,846 4,846Direct DirectJobs Jobs State City, UtahLocal 84111 State Local I 411 East South Temple Street, Salt Lake I 801-585-5618 I gardner.utah.edu State Local State Local $23.2 M MMM$25.5 M MMM $23.2 $25.5 State Local State Local $23.2 $25.5 $23.2 $25.5 (48%) (52%) (48%) (52%) $23.2 M $25.5 MM $23.2 M $25.5 (48%) (52%) (48%) (52%) Direct Direct Direct Direct Indirect Indirect Indirect Indirect & Induced Induced &Indirect Induced &&Indirect Induced $9.4 M $9.4 && Induced Induced $9.4 $9.4 MMM (16%) (16%) $9.4 MM $9.4 (16%) (16%) (16%) (16%) including $23.2 million in state and $25.5 million in local tax Retail 587 587 revenue.3 VisitorRetail spending generated approximately $9.4 million in additional indirect and induced state and local tax revenue, for a total of $58.1 million.4 The visitor-generated share of total Weber County local sales tax revenue was 9.3% in 2021.5 1,098 Indirect/Induced Jobs 100.0 Travel revenue examples include 90.0and tourism-related sales tax 1,098 Indirect/Induced Jobs 1,098 Indirect/Induced Jobs Jobs tax. 80.0 room tax, 5,943 transient restaurant tax,1,098 andIndirect/Induced motor vehicle leasing 70.0 5,943 5,943 County collected a total of $7.4 5,943Weber In calendar 60.0 year 2021, 4,846 Direct Jobs million50.0 in these three sales taxes combined, up 34.4% from 2020 4,846 Direct Jobs 4,846 Direct 4,846 Direct Jobs Jobs 40.0 6 and up 8.7% from baseline 2019. 30.0 20.0 10.0 Direct 0.0 Tax Revenue, 2021 Total Tax Revenue, 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Indirect 2020 2021 &Indirect Induced Indirect Indirect $9.4 M & Induced Induced &&Induced State Local $9.4 M $9.4M M (16%) State State Local $9.4 $23.2 $25.5 M StateM LocalLocal (16%)(16%) (16%) $120.00 $23.2 M $23.2 $25.5 M $25.5 Direct (48%) (52%) $23.2 M M $25.5 M M Direct Direct (48%) (48%) (52%) (52%) $48.7 M Direct (48%) (52%) $100.00 $48.7(84%) M $48.7 M $48.7 M (84%) (84%) (84%) $80.00 $60.00 Millions of 2021 Dollars Millions of 2021 Dollars Millions ofof2021 Dollars Millions 2021 Dollars $40.00 Dec Dec Nov Dec $20.00 Select Tourism-Related Local Sales Tax Revenues Dec $8.0 $8.0 $8.0 $0.00 $8.0 $7.0 $7.0Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $7.0 2020 2021 $7.0 $6.0 $6.0 $6.0 $6.0 $5.0 $5.0 $5.0 $5.0 $4.0 $4.0 $4.0 $4.0 $3.0 $3.0 $3.0 $2.0 $2.0 $3.0 $2.0 $1.0 $1.0 $2.0 $1.0 $0.0 $0.0 Dec Nov Dec $1.0 2017 2017 2018 2018 2019 2019 2020 2020 2021 2021 $0.0 Dec 2017 2018 2019 2020 2021 $0.0 Dec Restaurant Restaurant County County Transient Transient MotorMotor Vehicle Vehicle 2017 2018 2019 2020 2021 Tax Tax Room Room Tax Tax Leasing Leasing Tax Tax Restaurant County Transient Motor Vehicle Tax Room Tax Leasing Tax Restaurant County Transient Motor Vehicle Tax Room Tax Leasing Tax Local Sales Taxes, 2021 90.7%90.7% 90.7% Resident-Generated, Resident-Generated, $141.7 $141.7 M M 90.7% Resident-Generated, $141.7 M Resident-Generated, $141.7 M 9.3% 9.3% 9.3% LODGING DATA 5,943 Other, MM Retail,$8 $59 O Other, $8 M Weber County hotel occupancy rates 4,846averaged Direct Jobs 71.4% in 2021 compared with 56.3% in 2020. June, July, and August (in that order) had the highest average occupancy rates. Weber County’s average daily room rate was $86.37 in 2021 compared with $74.01 in 2020, a 16.7% year-over increase. Weber County short term rental occupancy rates averaged 53.5% in 2021, compared Indirect Weber Spending, with 44.0% in 2020. July, February, andCounty March (in that order) had & Induced $8.88 B $408.0M (4.6%) $9.4 M Stateaverage Local the highest occupancy rates. In 2021, there were an Weber County Spending, (16%) $23.2 M $8.88 $25.5BM $408.0M (4.6%) Rest of State, $8,469.1M (95.4%) average(48%) 814 short(52%) term rental listings in Direct Weber County, a 0.7% $48.7 M year-over increase and a 16.8% increase since 2019.7 Rest of State, (84%)$8,469.1M (95.4%) Average Hotel Occupancy Rate 100.0 $8.0 90.0 80.0 100.0 $7.0 70.0 90.0 60.0 80.0 $6.0 50.0 70.0 40.0 60.0 $5.0 30.0 50.0 $4.0 20.0 40.0 10.0 30.0 $3.0 0.0 20.0 10.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $2.0 0.0 2020 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $1.0 2020 $0.0 2021 2020 Average Hotel 2017Daily Room 2018 Rate 2019 $120.00 $100.00 $120.00 $80.00 $100.00 Restaurant Tax County Transient Room Tax 2021 Motor Vehicle Leasing Tax $60.00 $80.00 $40.00 $60.00 Millions of 2021 Dollars 559587559 Retail, $59 M Lodging, $54 M 1,098 Indirect/Induced Jobs Percent (%) Millions of 2021 Dollars Percent (%) Recreation Recreation Retail Percent (%) %) Museums & Parks Grocery Stores Grocery Stores 99 12899 477 Other/Personal Services Other/Personal Services Museums & Parks 128 Museums & Parks 118 477 477 Performing Arts Weber County Spending, $8.88 B 128 $408.0M (4.6%) 118 Performing Arts Other/Personal Services Other/Personal Services 128 559 Recreation TAX REVENUE Performing Arts Arts118 118 559 Recreation VisitorPerforming spending generated $48.7 million in$8,469.1M direct tax revenue, Retail Rest of State, (95.4%) 587 $20.00 $40.00 $0.00 $20.00 90.7% 9.3% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2020 2021 $0.00 Resident-Generated, $14.6 M Dec Jan Feb Mar$141.7 Apr M May Jun Visitor-Generated, Jul Aug Sep Oct Nov 2020 2021 Average Annual Short Term Rental Listings, 2019-2021 2021 814 2020 808 Visitor-Generated, Visitor-Generated, $14.6 M $14.6 9.3% M Visitor-Generated, $14.6 M Visitor-Generated, $14.6 M 2019 697 Endnotes 814(i.e.814 1. 2021 This spending figure does not include public transportation spending transportation 2021 fares and travel reservation costs). Please see Addendum A. 2.2021 When2020 Utah visitors purchase from Utah businesses, the businesses808 hire employees and 808 814 2020 purchase from other local businesses, who in turn hire employees and purchase from 814 2021 other local businesses. These rounds of activity produce indirect employment effects. 697 808local economy, 2019 2020 Then,2019 direct and indirect employees spend a portion of their697 wages in the 808 spurring additional “induced” effects. 2020 3. State tax revenue includes sales, personal income, fuel, corporate 697 income and other taxes; 2019 local tax revenues include sales, property, and other taxes. 697 4.2019 See note #2 regarding “indirect and induced.” 5. Local sales tax revenue includes local transit, arts and zoo (RAP/ZAP), city or town option, correctional facility, county option, fixed guideway, highway, mass transit, motor vehicle, restaurant, resort community, rural hospital, sales, short term leasing, and county/ municipal transient room tax revenue. 6. Adjusted for inflation. Total spending includes direct spending in addition to indirect and induced spending effects (see note #2). 7. Short term rental listings data are from Transparent, Inc., and include average active listings in January and July of each calendar year; listing subtypes "bed and breakfast," "dorm," and "other," have been omitted. Kem C. Gardner Policy Institute analysis of Tourism Economics, U.S. Bureau of Labor Statistics, Utah State Tax Commission, U.S. Bureau of Economic Analysis, Transparent, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited. 202 20 202 20 201 20