||In 1966, the Department of Defense under the direction of Secretary of Defense Robert McNamara implemented a program called Project 100,000. Project 100,000 aimed to induct 100,000 men per year into the military, men previously unqualified for mental and physical reasons. A "War on Poverty" program, and part of President Lyndon Johnson's Great Society, the goals of Project 100,000 were to give men jobs, provide skills training, and to inculcate a sense of obligation to country. From 1966 to 1972, nearly 400,000 "New Standards Men" were drafted into the military under Project 100,000. While Project 100,000 is often discussed under the rubrics of race and class, this thesis argues that gender is the key variable to understanding the program. Project 100,000 must be understood within the context; of a post-World War II culture dominated by warrior manhood and the belief that the military produced strong men. To policymakers, Project 100,000 was about salvaging, rehabilitating, and saving men from a future of poverty and marginalization. While the program failed to deliver widespread training in military occupations that could translate into the necessary skills to compete in the civilian workforce, this thesis finds evidence that tempers past assessments of Project 100,000 as a complete failure. Although the idealism that led the Johnson Administration to create Project 100,000 was overtaken by the exigent circumstances of the Vietnam War, salvaging manhood remains a crucial function of the post-Vietnam military.