| Title |
Affects of user generated videos on brands |
| Publication Type |
honors thesis |
| School or College |
David Eccles School of Business |
| Department |
Marketing |
| Author |
Carroll, James Eugene |
| Date |
2009-05 |
| Description |
The conclusion is that UGVs can have an effect on brands however, only a few examples exist that conclusively show this. No accurate tools exist to measure an increase or decrease in brand equity based on UGVs. The paper concludes with a discussion of factors that may be relevant regarding brand image online. It is essential that a firm assess how its brand, logo and other assets are being used in cyberspace. |
| Type |
Text |
| Publisher |
University of Utah |
| Subject |
Branding; Marketing; Advertising |
| Dissertation Institution |
University of Utah |
| Dissertation Name |
Honors BS |
| Language |
eng |
| Relation is Version of |
Digital reproduction of "Affects of user generated videos on brands" J. Willard Marriott Library Special Collections HF91.5 2009 .C37 |
| Rights Management |
© James Eugene Carroll, To comply with copyright, the file for this work may be restricted to The University of Utah campus libraries pending author permission. |
| Format |
application/pdf |
| Format Medium |
application/pdf |
| Format Extent |
85,077 bytes |
| Identifier |
us-etd2,148801 |
| Source |
Original: University of Utah J. Willard Marriott Library Special Collections |
| Conversion Specifications |
Original scanned on Epson GT-30000 as 400 dpi to pdf using ABBYY FineReader 9.0 Professional Edition. |
| ARK |
ark:/87278/s6mg8412 |
| Setname |
ir_etd |
| ID |
192529 |
| Reference URL |
https://collections.lib.utah.edu/ark:/87278/s6mg8412 |
