| Description |
In writing this marketing thesis for other students pursuing careers in business, my goal has been to introduce the concept of marketing in a way that clarifies its dynamic nature. The marketing of a product is not something that should be taken lightly. This is evidenced by the fact that only a small percentage of the new products that are introduced every ear survive to reep a profit. Further, the fierce competition for control of the consumer market does not only exist within the retail store component of the retail industry. In fact, restaurants led the entire retail industry last ear in the number of failed ventures. Therefore, this thesis will present an example of how a few of the marketing concepts learned in the chalk and blackboard world may be applied to real-life in order to increase one's chances to succeed in the food service arena. Using research tools like questionnaires, statistical analyses, and census data, combined with references to previous research, this study will foster a sense of the latent complexity that rests behind the decision to construct a restaurant. |
