Marketing: A comparison of academic theory and practices of Utah businesses

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Publication Type honors thesis
School or College David Eccles School of Business
Department Marketing
Thesis Supervisor William L. Moore
Honors Advisor/Mentor Bruce F. Baird
Creator Naegle, Robert James
Title Marketing: A comparison of academic theory and practices of Utah businesses
Date 1987-06
Year graduated 1987
Description The purpose of this study is to compare two different views of marketing, marketing from an academic view point and marketing as it is practiced in the business community. The first effort of this study was to develop a theory of the way marketing should be practiced as established by academicians. This theoretic framework is used as a basis of comparison by which the marketing practices of various Utah business are analyzed.
Type Text
Publisher University of Utah
Subject Marketing; Marketing -- Utah
Language eng
Rights Management (c) Robert James Naegle
Format Medium application/pdf
ARK ark:/87278/s64v0r0g
Setname ir_htca
ID 1362516
Reference URL https://collections.lib.utah.edu/ark:/87278/s64v0r0g
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