Strategic view of alliance strategy: the impact of alliance type on firm profitability

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Title Strategic view of alliance strategy: the impact of alliance type on firm profitability
Publication Type dissertation
School or College David Eccles School of Business
Department Entrepreneurship & Strategy
Author Marsh, Laurence A
Date 2010
Description This study attempts to determine how strategic alliances impact firm performance. The degree of alliance impact is theorized to be dependent on the type of alliance entered and how that alliance allows firms to leverage their own capabilities. The degree of impact also depends on the structure of the alliance whether there is an exchange of equity in the alliance.
Type Text
Publisher University of Utah
Subject Alliances; Performance; Strategy; Corporate profits
Dissertation Institution University of Utah
Dissertation Name PhD
Language eng
Rights Management ©Laurence A. Marsh
Format application/pdf
Format Medium application/pdf
Format Extent 5,314,846 bytes
Source original in Marriott Library Special Collections ; HD30.5 2010 .M37
ARK ark:/87278/s6v7007t
Setname ir_etd
ID 193841
Reference URL https://collections.lib.utah.edu/ark:/87278/s6v7007t
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