The State of Utah's travel and tourism industry

In 2020, travelers spent $7.07 billion in Utah, a 29.8% decline from the 2019 record spending of $10.13 billion. As a result, Utah travel and tourism spending supported 18,800 fewer jobs and generated $255 million less in total tax revenue. Despite the pandemic's disruptive impact on travel, visitors continued to flock to Utah's parks and ski resorts as outdoor recreation proved to be one of the safest forms of leisure activity. Overall, Utah performed better than the western region and the nation as a whole during 2020.