The use of a model in determining snacking behavior

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Publication Type honors thesis
School or College David Eccles School of Business
Department Marketing
Thesis Supervisor Kent L. Granzin
Honors Advisor/Mentor Janeen A. Costa
Creator Curtis, Linnea
Title The use of a model in determining snacking behavior
Date 1992-06
Year graduated 1992
Description The purpose of this study is to analyze how the use of a model in formulating the research design of a survey can provide a better and more thorough understanding of the existing relationships between consumers' attitudes and their behaviors with respect to snacking. This objective will be accomplished by examining the results of two separate surveys which both deal with nutritional attitudes and behaviors.
Type Text
Publisher University of Utah
Subject Snack foods - Marketing
Language eng
Rights Management (c) Linnea Curtis
Format Medium application/pdf
ARK ark:/87278/s6dz47mc
Setname ir_htca
ID 1304680
Reference URL https://collections.lib.utah.edu/ark:/87278/s6dz47mc
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