Influences of unconscious motivations on travel image selection among women

Update Item Information
Title Influences of unconscious motivations on travel image selection among women
Publication Type thesis
School or College College of Health
Department Parks, Recreation, & Tourism
Author Black, David R
Date 2008-11-10
Description The purpose of this study was to examine how the need for achievement and the need for affiliation influence women's choice of travel images and travelrelated decision making. An invitation was distributed to female university employees requesting their participation in an online questionnaire. Two hundred and seventy five responses were obtained. The questionnaire consisted of the need for affiliation scale, the need for achievement scale, four travel websites, and demographic and travel-related questions. The results of the study revealed observable relationships among the need for affiliation and travel group size, as well as activity choice and images depicting active engagement and the need for achievement. Observable relationships were noted among age, women as travel decision makers, and the activities pursued during travel. Additionally, a significant trend was evidenced regarding women's roles as decision makers, a trend that should be of particular interest to marketers. The trend towards the use of travel-related websites and social networking via electronic means demonstrates the critical need for further research examining the role of images in travel purchase behaviors.
Type Text
Publisher University of Utah
Subject Women travelers; Tourism
Dissertation Institution University of Utah
Dissertation Name MS
Language eng
Relation is Version of Digital reproduction of "Influences of unconscious motivations on travel image selection among women" J. Willard Marriott Library Special Collections G59.5 2008 .B58
Rights Management © David R. Black
Format application/pdf
Format Medium application/pdf
Format Extent 9,017,790 bytes
Identifier us-etd2,112077
Source Original: University of Utah J. Willard Marriott Library Special Collections
Conversion Specifications Original scanned on Epson GT-30000 as 400 dpi to pdf using ABBYY FineReader 9.0 Professional Edition.
ARK ark:/87278/s6cj8v52
Setname ir_etd
ID 194162
Reference URL https://collections.lib.utah.edu/ark:/87278/s6cj8v52
Back to Search Results