The influence of ethnic newspaper consumption on cancer prevention behaviors: a test of the cognitive mediation model

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Title The influence of ethnic newspaper consumption on cancer prevention behaviors: a test of the cognitive mediation model
Publication Type thesis
School or College College of Humanities
Department Communication
Author Perez torres, Debora Daniela
Date 2015-08
Description This study offers a test of the cognitive mediation model (CMM) within a low-income, Spanish-speaking population in the state of Indiana. A survey study was conducted to test whether participants (N = 150) who consumed ethnic newspapers, namely La Raza, were more likely to have greater cancer prevention knowledge and more likely to comply with cancer prevention behaviors. The interaction between La Raza readership and health motivation was not significantly related to either screening or knowledge; however, individuals with high health motivation were more likely to report screening. Notably, two of the relationships posited by the CMM were absent, surveillance motivation and elaboration were not related to knowledge. Further, our test of the model did not yield any significant results in its original form or the modified version used to test an ethnic subsample in a health news learning context. However, once elaboration was removed from the model, there was an indirect relationship between surveillance motivation and cancer prevention knowledge through attention. Future research should focus on finding ways in which models such as the CMM can be modified to explain news learning in ethnic and linguistic subpopulations.
Type Text
Publisher University of Utah
Subject cancer prevention behaviors; cognitive mediation model; ethnic newspapers; Latino
Dissertation Institution University of Utah
Dissertation Name Master of Arts
Language eng
Rights Management Copyright © Debora Daniela Perez Torres 2015
Format application/pdf
Format Medium application/pdf
Format Extent 26,960 bytes
Identifier etd3/id/3861
ARK ark:/87278/s63b97hx
Setname ir_etd
ID 197412
Reference URL https://collections.lib.utah.edu/ark:/87278/s63b97hx
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