The online identity formation of the institution of higher education: analysis of power relations and subject positions

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Title The online identity formation of the institution of higher education: analysis of power relations and subject positions
Publication Type dissertation
School or College College of Humanities
Department Communication
Author Massie, Keith R.
Date 2011-05
Description The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages.
Type Text
Publisher University of Utah
Subject Power relations; Representation; Subject positions; Theory; University homepages; Visual narrative
Dissertation Institution University of Utah
Dissertation Name Doctor of Philosophy
Language eng
Rights Management Copyright © Keith R. Massie 2011
Format application/pdf
Format Medium application/pdf
Format Extent 704,544 bytes
Identifier us-etd3,31307
ARK ark:/87278/s6k93p8w
Setname ir_etd
ID 194550
Reference URL https://collections.lib.utah.edu/ark:/87278/s6k93p8w
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