The Traveler's Journey: how to increase transit use among visitors using small

In recent years, towns throughout Utah and the Mountain West have experienced an unprecedented rise in visitation. These towns, such as Park City, Springdale, and Moab, are often located great distances from large metropolitan cities. They frequently lack quality public transportation options from major airports, meaning visitors must bring their personal vehicle or rent a vehicle. This presents a significant challenge to small and resort towns that have limited space to expand roadways and provide adequate parking.