Strategic economic development: using industry location preferences in planning

An investor is presented with two potential companies to invest in, Company A or Company B, and has the opportunity to observe both before investing in one. The investor will select whichever company will be more successful (all personal opinions set aside). The investor observes Company A does not have a purpose, is unprepared, and lacks a customer or market focus. Comparatively, Company B has purpose, is united and prepared, and is customer and market driven. Knowing this, "the investor would be seen as remiss to invest in Company A." (International Economic Development Council, p.9)