Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

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Title Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies
Creator Kevin E. Lai; Aileen A. Antonio; Melissa W. Ko; Joel P. Epling; Anne X. Nguyen; Andrew R. Carey
Affiliation Departments of Ophthalmology (KEL, MWK) and Neurology (MWK), Indiana University School of Medicine, Indianapolis, Indiana; Ophthalmology Service (KEL), Richard L. Roudebush Veterans Affairs Medical Center, Indianapolis, Indiana; Neuro-Ophthalmology Section (KEL), Midwest Eye Institute, Carmel, Indiana; Circle City Neuro-Ophthalmology (KEL), Carmel, Indiana; Trinity Health Saint Mary's (AAA), Hauenstein Neurosciences, Grand Rapids, Michigan; Louisiana State University Health Sciences Center (JPE), School of Medicine, New Orleans, Louisiana; Faculty of Medicine and Health Sciences (AXN), McGill University, Montréal, Canada; and Wilmer Eye Institute (ARC), Johns Hopkins University, School of Medicine, Baltimore, Maryland
Abstract Background: Social media (SoMe) is an integral part of life in the 21st century. Its potential for rapid dissemination and amplification of information offers opportunities for neuro-ophthalmologists to have an outsized voice to share expert-level knowledge with the public, other medical professionals, policymakers, and trainees. However, there are also potential pitfalls, because SoMe may spread incorrect or misleading information. Understanding and using SoMe enables neuro-ophthalmologists to influence and educate that would otherwise be limited by workforce shortages. Evidence acquisition: A PubMed search for the terms "social media" AND "neuro-ophthalmology," "social media" AND "ophthalmology," and "social media" AND "neurology" was performed. Results: Seventy-two neurology articles, 70 ophthalmology articles, and 3 neuro-ophthalmology articles were analyzed. A large proportion of the articles were published in the last 3 years (2020, 2021, 2022). Most articles were analyses of SoMe content; other domains included engagement analysis such as Altmetric analysis, utilization survey, advisory opinion/commentary, literature review, and other. SoMe has been used in medicine to share and recruit for scientific research, medical education, advocacy, mentorship and medical professional networking, and branding, marketing, practice building, and influencing. The American Academy of Neurology, American Academy of Ophthalmology, and North American Neuro-Ophthalmology Society have developed guidelines on the use of SoMe. Conclusions: Neuro-ophthalmologists may benefit greatly from harnessing SoMe for the purposes of academics, advocacy, networking, and marketing. Regularly creating appropriate professional SoMe content can enable the neuro-ophthalmologist to make a global impact.
Subject Education, Medical; Humans; Neurology / education; Ophthalmology / education; Social Media; Surveys and Questionnaires; United States
OCR Text Show
Date 2023-09
Date Digital 2023-09
Language eng
Format application/pdf
Type Text
Publication Type Journal Article
Source Journal of Neuro-Ophthalmology, September 2023, Volume 43, Issue 3
Collection Neuro-Ophthalmology Virtual Education Library: Journal of Neuro-Ophthalmology Archives: https://novel.utah.edu/jno/
Publisher Lippincott, Williams & Wilkins
Holding Institution Spencer S. Eccles Health Sciences Library, University of Utah
Rights Management © North American Neuro-Ophthalmology Society
ARK ark:/87278/s61rgpa4
Setname ehsl_novel_jno
ID 2538088
Reference URL https://collections.lib.utah.edu/ark:/87278/s61rgpa4
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