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AuthorTitleSubjectDatePublication Type
1 Seo, Joon YongRole of color in environmental messages and claims: green can be both beneficial and misleadingGreen marketing; Product management2010dissertation
2 Hoskins, Jake DavidTwo empirical essays on the drivers of new product performance for fast moving consumer goodsBrand proliferation; Local products; National products; New products; Product management; Product Strategy2015-05dissertation
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