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Yu, Stephone Lai Ming | The Belief that Optimism Improves Performance (China) | In 2015, researchers Tenney, Logg, and Moore published their research on the lay belief that optimism improves performance. The research was initially inspired by another study introducing the idea of prescribed optimism (Armor et al., 2008). Their research was spurred by an observation that has bee... | 2017 | |
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Balagopal, Namisha | Consumer purchasing & behavior: A consideration of the combined influence of culture & conformity on consumer decisions | Formerly, management has been able to understand their consumers simply through the experience of selling and purchasing. However, current growth trends of various industries, firms, and world markets have removed decisions makers from having direct contact with consumers. Firms now highly depend on... | Consumer behavior | 2014-12 |
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