Teaching the concept of precycling: a campaign and evaluation

Publication Type Journal Article
School or College College of Social & Behavioral Science
Department Psychology
Creator Werner, Carol M.
Other Author Gillilan, Sheryl.; Olson, Lynne; Adams, Dorothy
Title Teaching the concept of precycling: a campaign and evaluation
Date 1996
Description ABSTRACT: Precycling, or purchasing wisely to reduce waste, is the EPA-preferred way to conserve resources and extend landfill life. A 3-month campaign of radio, television, and in-store advertising was effective at teaching the concept of precycling. After the campaign, telephone interviews indicated that 16% of the sample could correctly define the term, a 9% increase over the first survey. The survey results indicate that at least 65,000 citizens of Salt Lake County had probably learned the concept from the ad campaign. Given that the term had not come into popular use at the time of the advertising, it is unlikely that individuals had learned the term from another source. Furthermore, there was a significant association between seeing the ads and correctly defining precycling.
Type Text
Publisher Heldref Publications
Volume 28
Issue 1
First Page 11
Last Page 18
Subject Recycling; EPA; Waste management
Language eng
Bibliographic Citation Werner, C. M., Gillilan, S., Olson, L., & Adams, D. (1996). Teaching the concept of precycling: a campaign and evaluation. Journal of Environmental Education, 28(1), 11-8. Fall 1996
Rights Management (c) Heldref Publications
Format Medium application/pdf (portable document)
Format Extent 747,166 bytes
Identifier ir-main,2780
ARK ark:/87278/s6126b72
ID 706451
setname ir_uspace
Reference URL https://collections.lib.utah.edu/details?id=706451
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