The archive and the processor: the internal logic of web 2.0

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Publication Type Journal Article
School or College College of Humanities
Department Communication
Creator Gehl, Robert W.
Title The archive and the processor: the internal logic of web 2.0
Date 2011
Description In Web 2.0, there is a social dichotomy at work based upon and reflecting the underlying Von Neumann architecture of computers. In the hegemonic Web 2.0 business model, users are encouraged to process digital ephemera by sharing content, making connections, ranking cultural artifacts, and producing digital content, a mode of computing I call "affective processing." The Web 2.0 business model imagines users to be a potential superprocessor. In contrast, the memory possibilities of computers are typically commanded by Web 2.0 site owners. They seek to surveil every user action, store the resulting data, protect that data via intellectual property, and mine it for profit. Users are less likely to wield control over these archives. These archives are comprised of the products of affective processing; they are archives of affect, sites of decontextualized data which can be rearranged by the site owners to construct knowledge about Web 2.0 users.
Type Text
Publisher Sage Publications
Volume 13
Issue 8
First Page 1228
Last Page 1244
DOI 10.1177/1461444811401735
Language eng
Bibliographic Citation Gehl, R. W. (2011). The archive and the processor: the internal logic of web 2.0. New Media and Society, 13(8), 1228-1244.
Rights Management © Sage Publications DOI: 10.1177/1461444811401735;
Format Medium application/pdf
Format Extent 1,809,002 bytes
Identifier ir-main,16831
ARK ark:/87278/s6ft94d8
Setname ir_uspace
Date Created 2012-06-13
Date Modified 2021-05-06
ID 704788
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