"Getting Better With Age" button [2]

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Title "Getting Better With Age" button [2]
Photo Number p0283n08a_01_1737
Description Photo shows a button with slogan "Getting better with age," the slogan for the 1974-1976 renovation of the Hotel Utah. The slogan was coined by Larry Jackstien, marketing vice president for Hotel Utah, around 1974
Keywords Hotel Utah (Salt Lake City, Utah); Public accommodations; Grand hotels; Parkinson and Bergstrom, Architects; Promotional buttons
Subject Pin-back buttons--Photographs; Hotel Utah (Salt Lake City, Utah); Advertising--Hotels--Utah--Salt Lake City; Hotels
Additional Information The Hotel Utah was built in 1909 - 1911, with the Church of Jesus Christ of Latter-day Saints as the primary stockholder. It was operated by the Hotel Utah Company for most of its history. In order to compete with newer hotels in the city, a renovation plan was adopted in January of 1974, to expand the building on the north, with a ballroom and convention center on the ground floor and new rooms above. The West Wing was extended northward in 1975 and the East Wing was expanded in 1976. Other areas of the hotel were also renovated and refurbished. This work was completed in the autumn of 1976. This effort gave the Hotel Utah the largest convention facilities of any hotel in the state, but failed to keep the hotel competitive, so that in 1987 it closed and was converted to LDS Church office space.
Spatial Coverage Salt Lake City (Utah); Salt Lake County (Utah)
Owning Institution Multimedia Archives, Special Collections, J. Willard Marriott Library, University of Utah
Collection Number and Name P0283 Hotel Utah Photograph Collection
Date 1974
Textual Date 1974
Access Restrictions This material may be protected by copyright. Permission required for use in any form. For further information please contact the Multimedia Archives, Special Collections, J. Willard Marriott Library, University of Utah.
Type Image
Master File Size 16.0 MB
Master File Compression None
Master File Creation Software Adobe Photoshop 7.0
Finding Aid http://content.lib.utah.edu/cdm/ref/collection/UU_EAD/id/2459
ARK ark:/87278/s6kk9t57
Setname uum_hu
Date Created 2013-07-03
Date Modified 2015-12-11
ID 210137
Reference URL https://collections.lib.utah.edu/ark:/87278/s6kk9t57
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